Linkedin for business | Conference for US Embassy in El Salvador
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Conference for US Embassy employees about Linkedin for business by Rodolfo Salazar, @rokensa.
Transcript of Linkedin for business | Conference for US Embassy in El Salvador
www.ideaworks.la
(USEMB) Embajada de estados unidos en El Salvador
LinkedIn for BusinessConference for U.S. Embassy
in El Salvador
Rodolfo Salazar – CEO IdeaworksNew Technologies - Mobile Marketing
Digital Media Strategy and Reputation
Less Than1% of people have a personal branding strategy
Rodolfo Salazar - Idea Works – [email protected]
Rodolfo Salazar - Idea Works – [email protected]
Job Market
or Business
opportunity+ High Visibility =
What’s Missing?
NEW
JOB/BUSINESS!!!
+ High Visibility
=
+ STRONG MESSAGE
Job Market
or Business
opportunity
NEW
JOB/BUSINESS!!!
Who I am
• Vision
• Mission
• Values
What I do
• Studies
• Experience
• Competencies
How I act
• Tone and Manner
• Behaviors
• Attitudes
Where I go
• Contact Network
• Communities
• Facets
Rodolfo Salazar - Idea Works – [email protected]
Benefits of a Strong Personal Brand
Self understanding
Visibility & presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment
Why LinkedIn?
• 5 billion yearly searches on the LinkedIn network
• Over 200 million users
• 274% more effective for lead generation than leading social networks
• 2.74 lead to conversion rate on compared to Facebook (.77)
LinkedIn Strategy
Be interesting and relevant
Be useful –Nurture
Make it easy to connect
LinkedIn tactics
Profile Optimization
• 100% Complete
• Keyword research
• Connections
Profile Engagement
• Content creation
• Group participation
• Keeping in touch
• Be curious, use advance search
All Star Profile
• Aim for 100% Profile Completion
• Create a narrative for a personal brand
• Showcase who you are along with your goals
• Have a personal voice
• Create a strong “call to action”
• Be a resource
Compelling Kw Headline
Appropriate Category
Current & at least 2 past positions
Personalized URL
Professional image
Keyword based to build Credibility and support Summary
Your summary
Talk about how you can help yourclient with your background vs.just about yourself. 3rd or 1st
person is ok.
Skills, endorsements and recommendations• Use target market focused
Kw & with strategic customer focus
• Reciprocity!!!
• Recommendations – best way to get some is to give some! (3 or more for complete profile)
Rank your profile with Keywords
Study two-three top competitors
in your field
Type in target market keywords [personal injury
lawyer] & review profiles that are
2/3rd degree connections
Build a list of keywords you want to target
Build Connections
• Your own personal network via email contacts
• Leverage your existing network • Browse your networks connections
• Ask for an intro OR Send InMail
• Use “Connect” button
• Connect with everyone that you think could help extend your reach
• Include your LinkedIn URL everywhere (offline)
• If you have no pathway to a potential contact… • Search for “retail owner” – ask for an
intro or send InMail
• Join Groups of your target markets
• Save “People Searches” for a weekly email alert • Pay attention to network updates and
comment
Status Updates
• Original, professional oriented content that speaks to your talents, abilities, and knowledge
• Always make each update public • Aim for at least 2 updates weekly • Share news about your company, your
achievements, colleagues, clients, relevant articles
• Share tips that are relevant to your potential clients and your business
• Try not to paste links, photos, infographicswithout comments
• Don’t over-promote your company
Groups
• Create your own industry specific of topic focused group
• Identify the top groups you want to be part of
• Two schools of thought: • Be a member of many groups
• Be a member of select groups (target 3-5; 2-3x weekly)
• Target most popular discussions / or start your own (after spending some time researching/being with the group)
• Always add value, content, and answer/help others with questions, resources to get the most out of each group
• Like other posts, interact, leave fresh comments & thoughts
Keeping in touch
Be curious; use Advanced Search
Opportunity generation
• Search for key decision makers by “title” or “company”
• Search “open link” – members that are open to receiving messages
• Slice your searches in any way, location, industry, company, etc.
Meeting Preparation
• Search for key decision makers by “title” or “company”
• Gain a detailed perspective in to you clients or PR pitch
Questions?
