Post on 13-Dec-2014
description
Social Recruiting with LinkedIn
About
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Connect the world’s professionals to make them
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Our mission
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members
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This slide is the first part of the animation. Mask part needs to be this blue and not black.
MENA12+ Million
A growing network in the Kingdom
members in KSA
1.5M+
Most followed companies in Saudi on LinkedIn
39MStudents and recent grads
Top 3 Universities in the Saudi
Saudi Professionals are using LinkedIn Everyday…
… and so are female professionals
Saudis are networking on LinkedIn
16
And companies are hiring talent with thousands of vacancies posted on the platform
Insights on Saudis
What candidates look forTalent Migration
Talent Pools
Saudis are using LinkedIn to network and find new jobs
To grow and maintain my professional network
To find new job opportunities
To represent my professional identity
To access professionally relevant news and information
To research companies I am interested in
To follow companies or influencers that interest me
To find candidates to hire
To find sales or business development leads
76%
75%
74%
51%
45%
44%
33%
22%
76%
18%
80%
12%
47%
46%
57%
66%
Non-National Professionals National Professionals
What are you using LinkedIn for?
When considering a job opportunity, Saudis look forExcellent compensation & Strong Career Path
Excellent compensation & benefits
Strong career path
Strong employee development
Challenging work
A place I would be proud to work at
Good work/life balance
Job security
Ability to make an impact
A company with a long-term strategic vision
Culture that fits my personality
55%
42%
28%
24%
22%
22%
21%
21%
20%
12%
50%
37%
21%
29%
25%
24%
22%
16%
28%
9%
Non-National Professionals National Professionals
National students feel lack of previous job experience is a top challenge with job searching
Lack of previous job experience
Low salary
Lack of career progression/growth
Job qualification requirements are high
Very few jobs available
Lack of appropriate skills for chosen job
No opportunities matching one’s aspirations
55%
53%
49%
45%
42%
40%
36%
National Students/In-between Jobs
In your opinion, what are the challenges that people encounter while looking for a job?
What candidates look forTalent Migration
Talent Pools
Source: LinkedIn Blog http://blog.linkedin.com/2014/05/20/careers-that-will-move-you-what-it-takes-to-work-around-the-world/
members moved to the MENA region tostart a new opportunity in 2013
105,000
©2014 LinkedIn Corporation. All Rights Reserved.
Saudi Arabia is attracting architecture and building professionals from Asia, the UK and
the US
©2014 LinkedIn Corporation. All Rights Reserved.
1
2
Construction
Architectural Design
Green Building
Building Construction
Urban Planning United States
United Kingdom
Philippines
PakistanIndia3
4
5
Top 5 Skill Sets
What candidates look forTalent Migration
Talent Pools
LinkedIn Members in Construction and Engineering
Top employers in Construction and Engineering
Questions
Fouad NakhleTerritory ManagerLinkedIn
How Saudi companies are using LinkedIn to find talent
80% of professionals today are passive candidates
Active CandidatesWork on their job search- Search job boards- Seek out many opportunities
Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities
©2013 LinkedIn Corporation. All Rights Reserved.
20%Active
80% Passive
320m+Members worldwide
Three core components work together to drive recruiting effectiveness
33
Proactive Sourcing
Automated Engagement
Strategic Sourcing
and Pipelining
Metrics and Analytics
Personalized Job Targeting
Talent Brand Development
Proactively reach and attract the best passive and active talent at scale
2
3
34
Build awareness1
Engage and build a relationship
Showcase your Employer
brand
2
1
2
3
Showcase your brand with the LinkedIn Career Page
Reach your ideal audience on their home page
Post the right jobs in front of the right candidates
Marketing ManagerFinance DirectorHR Manager
Olayan Holding
HR Specialist
HR Manager
JOBS YOU MAY BE INTERESTED IN
XYZ Company XYZ Company
JOBS YOU MAY BE INTERESTED IN
AbuNayyan Holding
Finance Director
Finance Manager
XYZ Company
Marketing Manager
JOBS YOU MAY BE INTERESTED IN
Rawabi Holding
Marketing Director
Increased access to the network
Reach outusing InMail
Workflow andCollaboration tools 78%
Followers are 78% more likely
to respond toan InMail
Proactively source candidates
Build Your Talent Pipeline
…and follow them wherever they go on LinkedIn
On the LinkedIn Homepage
When they network with
members
When they interact in
Groups
When they visit Company Pages
Target Fresh Graduates
Evidence of Success in KSAEvidence of Success in KSA
Ala’ Abu GharbiehMedia Solutions ConsultantLinkedIn
The Importance of Building a Strong Employer Brand
What is Employer brand?
It's about YOU
About identity
About how it makes you feel
About emotional attachment
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
Why we’re here
83%Agree that employer brand has significant impact on ability to hire great talent
talent.linkedin.com
Prioritisation of employer brand(by company size)
69% Agree employer brand is a top priority for their organisation
67%
70%
67%
78%
< 500 Employees
501-1,000 Employees
1,000-10,000 Employees
> 10,000 Employees
For more details, see lnkd.in/stateofeb
Why you should invest in your talent brand
3 reasons to invest in your talent brand
Lower cost per hire by up to 50%.
Reduce employee turnover by up to 28%.
Influence the conversation with candidates.
91%of companies increased or atleast maintained their talentbrand investment in 2012.
talent.linkedin.com
Measure your Brand Strength
264,362 engaged
1,873,354 reached
264,362
1,873,354
14%
Your Talent Brand vs. Your Talent Competitors
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
18%
17%
15%14%
11%
9%
Employer of choice Weaker employer brand
4/6
Your Talent Brand Across Functions23%
18% 18%
15%13%
12%
Talent easiest to engage Talent more difficult to engage
Engineering Operations Marketing Media & Communication
Sales HumanResources
19%
15%
13%12%
11% 11%
Talent easiest to engage Talent more difficult to engage
United States Canada Argentina India France United Kingdom
Your Talent Brand Across Geographies
Measure. Engage. Improve. Repeat.
©2013 LinkedIn Corporation. All Rights Reserved.
Back to the BIG Takeaways
Talent brand is vital to improving recruiting outcomes
Every company, regardless of industry, location, and size can harness the power of a strong talent brand
Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways
8 golden rules for promoting (and protecting) your talent brand
Look in the mirror.Make sure that what you do (and don’t do) is what you’d like employees to emulate.
Empower your employees.Lay out the goals and show them a clear, easy path to action.
Inform your leadership.Use data to gain support, ease concerns, and help explain your choice of platforms.
Target your messages.The more relevant your message is to a particular audience, the greater its impact will be.
Make your culture shine.It’s never just about jobs. Focus on your people – their stories and emotions.
Go viral.For amplified results, find creative ways to get more people talking about your company’s great culture.
Be visual.Bold and colorful images, graphics, charts, and videos can bring your brand to life.
Don’t bite off more than you can chew.Show that your efforts are scalable and sustainable on one platform before moving on to another.
talent.linkedin.com