LinkedIn Day Jeddah, October 2014

Social Recruiting with LinkedIn

Create economic opportunity for every member of the global

workforce

Our vision

Connect the world’s professionals to make them

more productive and successful

Our mission

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

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members

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MENA12+ Million

A growing network in the Kingdom

members in KSA

1.5M+

Most followed companies in Saudi on LinkedIn

39MStudents and recent grads

Top 3 Universities in the Saudi

Alumni engagement

w w w . l i n k e d i n . c o m / a l u m n i

http://www.linkedin.com/alumni

Saudi Professionals are using LinkedIn Everyday…

… and so are female professionals

Saudis are networking on LinkedIn

16

And companies are hiring talent with thousands of vacancies posted on the platform

Insights on Saudis

What candidates look forTalent Migration

Talent Pools

Saudis are using LinkedIn to network and find new jobs

To grow and maintain my professional network

To find new job opportunities

To represent my professional identity

To access professionally relevant news and information

To research companies I am interested in

To follow companies or influencers that interest me

To find candidates to hire

To find sales or business development leads

76%

75%

74%

51%

45%

44%

33%

22%

76%

18%

80%

12%

47%

46%

57%

66%

Non-National Professionals National Professionals

What are you using LinkedIn for?

When considering a job opportunity, Saudis look forExcellent compensation & Strong Career Path

Excellent compensation & benefits

Strong career path

Strong employee development

Challenging work

A place I would be proud to work at

Good work/life balance

Job security

Ability to make an impact

A company with a long-term strategic vision

Culture that fits my personality

55%

42%

28%

24%

22%

22%

21%

21%

20%

12%

50%

37%

21%

29%

25%

24%

22%

16%

28%

9%

Non-National Professionals National Professionals

National students feel lack of previous job experience is a top challenge with job searching

Lack of previous job experience

Low salary

Lack of career progression/growth

Job qualification requirements are high

Very few jobs available

Lack of appropriate skills for chosen job

No opportunities matching one’s aspirations

55%

53%

49%

45%

42%

40%

36%

National Students/In-between Jobs

In your opinion, what are the challenges that people encounter while looking for a job?


Talent Pools

Source: LinkedIn Blog http://blog.linkedin.com/2014/05/20/careers-that-will-move-you-what-it-takes-to-work-around-the-world/

members moved to the MENA region tostart a new opportunity in 2013

105,000

©2014 LinkedIn Corporation. All Rights Reserved.

Saudi Arabia is attracting architecture and building professionals from Asia, the UK and

the US


1

2

Construction

Architectural Design

Green Building

Building Construction

Urban Planning United States

United Kingdom

Philippines

PakistanIndia3

4

5

Top 5 Skill Sets


Talent Pools

LinkedIn Members in Construction and Engineering

Top employers in Construction and Engineering

Questions

Fouad NakhleTerritory ManagerLinkedIn

How Saudi companies are using LinkedIn to find talent

80% of professionals today are passive candidates

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities


20%Active

80% Passive

320m+Members worldwide

Three core components work together to drive recruiting effectiveness

33

Proactive Sourcing

Automated Engagement

Strategic Sourcing

and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

Proactively reach and attract the best passive and active talent at scale

2

3

34

Build awareness1

Engage and build a relationship

Showcase your Employer

brand

2

1

2

3

Showcase your brand with the LinkedIn Career Page

Reach your ideal audience on their home page

Post the right jobs in front of the right candidates

Marketing ManagerFinance DirectorHR Manager

Olayan Holding

HR Specialist

HR Manager

JOBS YOU MAY BE INTERESTED IN

XYZ Company XYZ Company


AbuNayyan Holding

Finance Director

Finance Manager

XYZ Company

Marketing Manager


Rawabi Holding

Marketing Director

Increased access to the network

Reach outusing InMail

Workflow andCollaboration tools 78%

Followers are 78% more likely

to respond toan InMail

Proactively source candidates

Build Your Talent Pipeline

…and follow them wherever they go on LinkedIn

On the LinkedIn Homepage

When they network with

members

When they interact in

Groups

When they visit Company Pages

Target Fresh Graduates

Evidence of Success in KSAEvidence of Success in KSA

Ala’ Abu GharbiehMedia Solutions ConsultantLinkedIn

The Importance of Building a Strong Employer Brand

What is Employer brand?

It's about YOU

About identity

About how it makes you feel

About emotional attachment

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

Why we’re here

83%Agree that employer brand has significant impact on ability to hire great talent

talent.linkedin.com

Prioritisation of employer brand(by company size)

69% Agree employer brand is a top priority for their organisation

67%

70%

67%

78%

< 500 Employees

501-1,000 Employees

1,000-10,000 Employees

> 10,000 Employees

For more details, see lnkd.in/stateofeb

Why you should invest in your talent brand

3 reasons to invest in your talent brand

Lower cost per hire by up to 50%.

Reduce employee turnover by up to 28%.

Influence the conversation with candidates.

91%of companies increased or atleast maintained their talentbrand investment in 2012.

talent.linkedin.com

Measure your Brand Strength

264,362 engaged

1,873,354 reached

264,362

1,873,354

14%

Your Talent Brand vs. Your Talent Competitors

Peers:

Dynamic, Inc.

Golden Phase

six28 Enterprise

Wavesynthe

Commona

Paularino Systems

18%

17%

15%14%

11%

9%

Employer of choice Weaker employer brand

4/6

Your Talent Brand Across Functions23%

18% 18%

15%13%

12%

Talent easiest to engage Talent more difficult to engage

Engineering Operations Marketing Media & Communication

Sales HumanResources

19%

15%

13%12%

11% 11%

Talent easiest to engage Talent more difficult to engage

United States Canada Argentina India France United Kingdom

Your Talent Brand Across Geographies

Measure. Engage. Improve. Repeat.


Back to the BIG Takeaways

Talent brand is vital to improving recruiting outcomes

Every company, regardless of industry, location, and size can harness the power of a strong talent brand

Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways

8 golden rules for promoting (and protecting) your talent brand

Look in the mirror.Make sure that what you do (and don’t do) is what you’d like employees to emulate.

Empower your employees.Lay out the goals and show them a clear, easy path to action.

Inform your leadership.Use data to gain support, ease concerns, and help explain your choice of platforms.

Target your messages.The more relevant your message is to a particular audience, the greater its impact will be.

Make your culture shine.It’s never just about jobs. Focus on your people – their stories and emotions.

Go viral.For amplified results, find creative ways to get more people talking about your company’s great culture.

Be visual.Bold and colorful images, graphics, charts, and videos can bring your brand to life.

Don’t bite off more than you can chew.Show that your efforts are scalable and sustainable on one platform before moving on to another.

talent.linkedin.com

LinkedIn Day Jeddah, October 2014

Recruiting & HR

Transcript of LinkedIn Day Jeddah, October 2014