Post on 30-Oct-2014
description
Influencing Through Content on LinkedIn
March 2013
Our Mission.Connect the world’s professionals to make them more productive and successful
An influential audience, open to your content
200M Members Worldwide
20M US Auto Intenders
$86K Avg HHI
71% Graduates
LinkedIn WSJ.com Forbes.com CNET.com0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
US Monthly Uniques
Source: comScore, January 2013
LinkedIn WSJ.com Forbes.com CNET.com
Average Minutes Per Month16.0
12.3
3.72.5
Source: comScore, January 2013
Jobs
Jobs
Content
5X
2B+ Network Updates Viewed Weekly 2B+ Network Updates Viewed Weekly
Groups
LinkedIn Today
Influencers
SlideShare
40 M members 1.3M groups
9MM+ Uploads
1.4MM Publishers
150+ Influencers 2MM+ following
1.3M+Publishers
LinkedIn Today
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Early start-up exec
Public relations exec
Relevance driven by your professional profile
VS.
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Influencers
1 Nobel Prize Winner2M+
People Follows
1MacArthur “Genius” 29 NYT Best Seller books 11Countries
Influencers
Create long form content from the share box
11
Groups
40M users 210Mmemberships 1.3M groups
12
Slideshare
9M+Content Upload
13
Content flows across screens
>25% LinkedIn Member Visits
33.6 MUnique Monthly Visitors
31.1MUnique Monthly
Visitors
15.8 MUnique Monthly Visitors
13.5MUnique Monthly
Visitors
6.5M6.7M
7.6M12.2M
82% of LinkedIn usersdo not visit CNET
85% of LinkedIn usersdo not visit WSJ
84% of LinkedIn users
do not visit Forbes
71% of LinkedIn
Users do not visit NYT
43.5M Unique Monthly Visitors
Only LinkedIn reaches this affluent audience
(January 2013 US Audience Duplication-ComScore)
How it works
Content in the form of:
3rd Party Publishers
Brand Experts
VideoSocial
Sharing
Delivered to:
Young & Upwardly
Mobile
Career Changer
Image-Driven Pros
Luxury Tech Conversation drives
content.
Targeted Status
UpdatesPaid Media
Owned Groups
Delivered via:
Influencers
Content Marketing on LinkedIn
LinkedIn will amplify content across key channels
Reach the right audience on LinkedIn’s platform….1. Content Ads2. Expandable Video3. Sponsored InMail4. Groups5. Slideshare6. Targeted Display7. Targeted Status Updates8. LinkedIn Audience Network
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1. Content Ads
-Share news, video, tweets, blogs, case studies and more-Easy execution via RSS feeds-Available via 300x250 and 160x600 units
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Capabilities
Distribute content to build brand loyalty and establish thought leadership
Value Proposition
2. Expandable Video Content Ads
-Rich Media Expandable-Easy execution via RSS feeds-Multi-tabbed with full social sharing capabilities
Capabilities
Highlight video content to provide more information and deeper engagement within the LinkedIn environment
Value Proposition
20
Hardware
Software
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3. Sponsored InMail
-Message space allows for long form message, branded unit, video and call to action button-Send test drive invites-Promote local dealer offers-Leverage as CRM tool to distribute long form communication-Video functionality allows for ride-and-drive demos, launch videos, and repurposing of TV spots
Capabilities
Exclusive 1 to 1 message delivery allows for highly personal marketing message
Value Proposition
Hardware
Software
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4. Groups
-Managed groups allow brands to own the conversation around a specific topic with LinkedIn providing all of the editorial backing-Custom groups can be created and managed by brands leveraging targeted media to recruit the right members-Group Federations allow brands to run display ads in 40-50 brands around a specific topic
Capabilities
Groups allow for member dialog centered on a specific topic and can be leveraged by brands in a growing number of ways
Value Proposition
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5. Slideshare – Content Ad Overlay
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6. Targeted Display: 160x600, 300x250 and Textlink
54,534 targeted followers(out of 236,031 total followers)
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7. Targeted Status Updates
-Leverage LinkedIn targeting to maximize relevancy-Include video, rich media and file attachments-Best in class measurement
Capabilities
Deliver messages to Followers directly in their update streamValue Proposition
- Extend reach for all LinkedIn audience segments across the Google Ad Exchange
- Select site types across Exchange based on contextual relevancy
Capabilities
Enjoy the laser-accurate targeting of the LinkedIn environment extended across the web
Value Proposition
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8. LinkedIn Ad Network (LAN)
Ryan WalkerEast Coast Auto LeadLinkedIn Marketing Solutions