LinkedIn Content Ecosystem

David HahnVice President, Product ManagementLinkedIn

1 of every 3 professionalson the planet is LinkedIn

Our Mission.Connect the world’s professionals to make them more productive and successful

Connect Talent with Opportunity.

Inform, educate, and inspire professionals.

Definitive professional publishing platform.

Job seeking

WW Unique Visitors

74,991

33,980

29,190

26,964

23,406

24,695

source: comScore, Global Monthly Unique Visitors (March 2013)

WW Unique Visitors

181,152

source: comScore, Global Monthly Unique Visitors (March 2013)

LinkedIn's content evolution

Content marketing opportunity

Patterns of success

LinkedIn's content evolution

Content Evolution:

Editors are being replaced by your network.

Early start-up exec

Finance exec

Relevance driven by your professional profile

VS.

Content Evolution:

Exclusive content is magnetic.

Influencers

Five top tips to starting

a successful business

The “Oh Sh**” List & 14 Other Invaluable Financial Lessons You

Need to Know Now

How to Read the Week’s Economic and Market Signals

The Heart of Leadership

Content Evolution:

Mobile is accelerating content consumption.

LinkedIn's content evolution

Content marketing opportunity

Patterns of success

Content Marketing:

Marketing is a first class citizen

+ Follow BlackRock • Like (12) • Comment (8) • Share • 3 days ago

BlackRock 

BlackRock Investors are wondering: What happens when the Federal Reserve not only stops buying bonds, but also starts raising interest rates and selling the bonds that they currently hold? Matt Tucker weighs in. http://bit.ly/X7DTFS

What Happens When the Fed Goes Home? | iShares Blog

bit.ly • I have written previously about the signs that investors can watch for to get an idea of when interest rates may be headed higher. One of these signs is a change in bond purchase patterns by central banks such as the Federal Reserve.

• Sponsored

Economy

Content Marketing:

Social proof. Included.

ShareComment

Like

Content Marketing:

Your customers have a lot to contribute.

“In short time posting on LinkedIn, quality of comments is higher than anything I've seen in 12+ yrs of online journalism.”

Herb Greenberg

Citi: Building engaged communities

120K+ 50KTotal Members Comments per year

APIs powering AMEX OPEN FORUM member’s experiences

LinkedIn's content evolution

Content marketing opportunity

Patterns of success

Make your customers more productive and successful#1

BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ

Has Gold Lost its Luster? | iShares Blogbit.ly • Of all the investment topics I've discussed with clients, whether to invest in gold usually elicits the most divergent opinions. As an investment that is almost impossible to value, people's views on gold are often more a matter of philosophy than...

Like (12) • Comment (6) • Share • 9 days ago

Be the editor#2

Citi Who are the most influential, iconic women in the world? In this video, Time Magazine’s Executive Editor profiles far-reaching women in from the magazine’s 100 most Influential People in the World list http://on.citi.us/Yc8kPt

Who Are The Most Influential Women in the World?on.citi.usTIME Executive Editor Radhika Jones discusses the far-reaching influence of the iconic women on the 2013 TIME 100 list.

Like (51) • Comment (7) • Share • 3 days ago

Make it snackable#3

Value the "who""#4

Sallie KrawcheckPast President of Merrill Lynch, US Trust, Smith Barney