LinkedIn Content Ecosystem by David Hahn
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LinkedIn Content Ecosystem David Hahn Vice President, Product Management LinkedIn
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Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.
Transcript of LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem
David HahnVice President, Product ManagementLinkedIn
1 of every 3 professionalson the planet is LinkedIn
Our Mission.Connect the world’s professionals to make them more productive and successful
Connect Talent with Opportunity.
Inform, educate, and inspire professionals.
Definitive professional publishing platform.
Job seeking
WW Unique Visitors
74,991
33,980
29,190
26,964
23,406
24,695
source: comScore, Global Monthly Unique Visitors (March 2013)
WW Unique Visitors
181,152
source: comScore, Global Monthly Unique Visitors (March 2013)
LinkedIn's content evolution
Content marketing opportunity
Patterns of success
LinkedIn's content evolution
Content Evolution:
Editors are being replaced by your network.
Early start-up exec
Finance exec
Relevance driven by your professional profile
VS.
Content Evolution:
Exclusive content is magnetic.
Influencers
Five top tips to starting
a successful business
The “Oh Sh**” List & 14 Other Invaluable Financial Lessons You
Need to Know Now
How to Read the Week’s Economic and Market Signals
The Heart of Leadership
Content Evolution:
Mobile is accelerating content consumption.
LinkedIn's content evolution
Content marketing opportunity
Patterns of success
Content Marketing:
Marketing is a first class citizen
+ Follow BlackRock • Like (12) • Comment (8) • Share • 3 days ago
BlackRock
BlackRock Investors are wondering: What happens when the Federal Reserve not only stops buying bonds, but also starts raising interest rates and selling the bonds that they currently hold? Matt Tucker weighs in. http://bit.ly/X7DTFS
What Happens When the Fed Goes Home? | iShares Blog
bit.ly • I have written previously about the signs that investors can watch for to get an idea of when interest rates may be headed higher. One of these signs is a change in bond purchase patterns by central banks such as the Federal Reserve.
• Sponsored
Economy
Content Marketing:
Social proof. Included.
ShareComment
Like
Content Marketing:
Your customers have a lot to contribute.
“In short time posting on LinkedIn, quality of comments is higher than anything I've seen in 12+ yrs of online journalism.”
Herb Greenberg
Citi: Building engaged communities
120K+ 50KTotal Members Comments per year
APIs powering AMEX OPEN FORUM member’s experiences
LinkedIn's content evolution
Content marketing opportunity
Patterns of success
Make your customers more productive and successful#1
BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ
Has Gold Lost its Luster? | iShares Blogbit.ly • Of all the investment topics I've discussed with clients, whether to invest in gold usually elicits the most divergent opinions. As an investment that is almost impossible to value, people's views on gold are often more a matter of philosophy than...
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Be the editor#2
Citi Who are the most influential, iconic women in the world? In this video, Time Magazine’s Executive Editor profiles far-reaching women in from the magazine’s 100 most Influential People in the World list http://on.citi.us/Yc8kPt
Who Are The Most Influential Women in the World?on.citi.usTIME Executive Editor Radhika Jones discusses the far-reaching influence of the iconic women on the 2013 TIME 100 list.
Like (51) • Comment (7) • Share • 3 days ago
Make it snackable#3
Value the "who""#4
Sallie KrawcheckPast President of Merrill Lynch, US Trust, Smith Barney
