Relationships Matter.

Today’s Agenda

• LinkedIn• Corporate Use• Case Studies• Additional Info

• Free business-oriented social networking site

• Professional networking

LinkedIn | What is it?

Dec. 2002 - Founded

May 2003 - Launched

June 2010 – 70 million+ users in 200+ countries

LinkedIn | what does it do for you?

Corporate Use | Worldwide Talent Pool

Corporate Use | LinkedIn User Demographics

Corporate Use | Targeting & 9 pre-defined InCrowds

• Small & Medium Business Professionals– Professionals working in companies with between 50 and 500 employees.– Over 3.7M

• Business Decision Makers– Directors and above at any size company.– Over 7.0M

• Financial Service Professionals– Finance professionals or those who work in the financial services industry.– Over 7.5M

• Sales Professionals– Professionals whose job function is sales.– Over 2.8M

• Marketing Professionals– Marketing professionals or those who work in the marketing and advertising industry.– Over 3.5M

• Startup Professionals– Professionals working at companies with 1-50 employees– Over 3.2M

• Corporate Executives– Directors and above at companies with more than 500 employees.– Over 2M

• IT Professionals– Professionals whose job function is IT or engineering.– Over 5.5M

• Career Changers– Professionals who have changed positions or employers in the last 60 days.– Over 970k

Corporate Use | Finding Companies

Corporate Use | Corporate Profiles

• Basic Company Information− Name− Description− Number of Employees− Industry− Logos− Locations− Feed for Company Blog

• Job Listings− Current Employee links− Former Employees− New Hires− Recent Promotions

Corporate Use | Facebook’s profile

Corporate Use | Facebook’s profile cont’d

• LinkedIn Analysis− Company’s median age, top schools, and other

companies they are well-connected to

• Custom Company Profiles− Add more features: videos about company and

positions, interactive polls − LinkedIn Recruiter

Corporate Use | Corporate Profile Tools

Corporate Use| Benefits for Sales People and Business Owners

• Relationship-Oriented– Identifying– Referring– Connecting– Maintaining

• Industry-Oriented– Trends– Competitive Moves– Word-of-Mouth Publicity– Job changes

Corporate Use | Impression Management

• Your company’s image is only as good as your employees’ participation– Quality of employee profiles– Employees’ interconnectedness– Cross-platform promotion: 3 websites

Case Study | U.S. Cellular

• Overwhelmed with applications• Quality of candidates not meeting needs• Used LinkedIn Recruiter• Results

– Applicant search more focused– Saving $1 million+ this year alone

Case Study | Philips

“A major part of our business is healthcare technology and the more we looked at building a platform to

engage with professionals in this industry, the more we realised this community already existing on LinkedIn.”

~ Philips’ Global Director of Online Hans Notenboom

•Results−“Innovations in Health” Group−14,135 members

Case Study | Mazda

• A fun and engaging series of poll questions created high-levels of participation among members

• Results− Drove users to MAZDA6 site− Delivered some of the highest KPI

ratings of all lifestyle sites on the plan

Case Study | Banana Republic

• Integrated marketing program provided incentive to members to update both their professional wardrobe and their professional profile

• Results

– 2 million LinkedIn members updated their profile

– 75,000+ entered sweepstakes– 8,000 members subscribed to Banana

Republics marketing mailing list

Additional information

• 2014: social networking will replace e-mail as the primary form of communication for 20% of business users

• 80% of companies are using social media as their primary tool to find employees….. of the 80% … 95% are using LinkedIn

• Nypex puts the implied value of LinkedIn at $1.25 billion

Questions?