Linked In & You Presentation
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18-Oct-2014 -
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Transcript of Linked In & You Presentation
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LINKEDIN & YOUMAXIMIZE LINKEDIN FOR PROFESSIONAL NETWORKING AND
JOB SEARCHING
Bridget Barzman, Career Consultant
2010
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SOCIAL MEDIA
REVOLUTION VIDEO
HTTP://VIMEO.COM/66174877
HTTP://WWW.YOUTUBE.COM/WATCH?V=DN7BSXLXS4K
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AGENDA
Why LinkedIn? Personal branding Build & promote a powerful profile Grow & contact your Network Recommendations Find jobs
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WHY LINKEDIN?
To build a network of professional contacts
To be more productive
To be more efficient
To find opportunities in the hidden job market
http://press.linkedin.com/about
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AND…
To promote your “personal brand”
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DEFINE “PERSONAL BRAND”
“The creation of an asset that pertains to a particular person or individual…leading to an indelible impression that is uniquely distinguishable.”
-Wikipedia, 2010
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PERSONAL BRANDING
Your commercial:
Value proposition: What do you stand for?
Differentiation: What makes you stand out?
Marketability: What makes you compelling?
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BUILD A POWERFUL PROFILE “Elevator pitch” summary
Accomplishments
Creativity
Relevant search terms for recruiters and contacts
handout
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POWERFUL PROFILE
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PROMOTE YOUR PROFILE “Vanity” URL – Resumes & business cards
“Button” - Social networking sites, blogs, online resumes
Email signatures
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GROW YOUR NETWORK Advanced search
LIONs
Groups
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ADVANCED SEARCH
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LIONS: LINKEDIN OPEN NETWORKERS
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GROUPS Join up to 50 groups
Contribute to discussions
Meet other group members
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STATUS UPDATES TO YOUR NETWORK What are you doing
now?
Stay visible!
Updates
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RECOMMENDATIONS Add credibility
Try for one recommendation from each past “job”
10% Contacts = # Recommendations
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SEARCH FOR JOBS
JobsTab
GroupJob Boards
handout
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QUESTIONS?