LinkedIn 101

b y J o d y K r a s n e r G l a d s t e i n J K G S o c i a l M e d i a

Part I: Let's get connected!

linkedin.com/in/jodykgladstein

Jody Krasner GladsteinJKG Social Media

facebook.com/jkgsocialmedia

jodykgladstein@gmail.com

@jkgsocialmedia

What is LinkedIn?

Professional – fromyour photograph right

through toyour summary.

1 2 3 4

Build connections withpotential employers

and customers.

Tap into theknowledge of your

network.

Your Profile Connections Companies Updates

Founded in December 2002, LinkedIn is asocial networking site designed for thebusiness community, and is the world’s

largest professional network.

Follow companies

The goal of LinkedIn isto allow members to

establish networks ofpeople they know andtrust professionally.

Fun Facts

380 million users as of July 2015

2 new members every second

97 million monthly unique visiting members

Reaches a total of 200 countries and territories

44% of users are women and 56% are men

Your Profile

LinkedIn measures your“profile strength” from0-100%. The higher yourprofile completeness, themore likely you are toappear in search results.

Your Profile

Industry andPostal Code

10% 10% 10% 10% 10%

10% 10% 10%10% 10% 10%

CurrentPosition

2 MorePositions

Education 5 Skills

50+Connections

Summary ProfilePhoto

WorkSamples

VolunteerExperience

Photo

Increase in likelihood that your profile will beviewed if you have a photo of yourself?

Photo

DO DON'T

Summary

Questions to AskYourself

Who is your ideal audience?What do you want them to learn about you?

How do you want them to feel?What are your accomplishments?

What are your values and passions?What are your superpowers?

Summary

Connections

Connections

After importing your contacts, start basic searches to find people you

know by name.

Sending a custom messagealong with that invitation tomake the connection more

personalized is a MUST.

Skills

LinkedIn gives you 50

skills. Choose the

maximum number of

entries and what you want

to highlight the most.

What's In Your Toolbox?

The jury is still outon how much

weight individualendorsements ofyour skills really

carry. But, most ofthe time they are agood thing and play

up yourPERSONAL BRAND.

Groups

LinkedIn groups are spaces inwhich professionals and experts

can share content, ask for advice,post or search for jobs and

network with others.

There are OVER1.4 million

LinkedIn groupswithin everyindustry to

choose from!

Companies

Company pagescontain general

information, suchas a business

overview, list ofemployees andpress mentions.

LinkedIn 101Part II: Jobs, Jobs, Jobs & More Tips!