Post on 22-Nov-2014
description
Leveraging Linkedin for
Business Development
www.linkedin.com/kevinferrasciomalley• twitter.com/kfom • 503-567-9650 • kevin@mymemberbenefit.com
Tuesday, September 17, 2013
2Kevin Ferrrasci OʼMalley • kevin@mymemberbenefit.com twitter.com/kfom • 503-567-8650
1) b2b or b2c ?
2) Use Linkedin
Daily ? Weekly? Occasionally ?
Tuesday, September 17, 2013
If you when you think aboutLinkedin you think “Job”
you’re missing 90% of its power
Tuesday, September 17, 2013
Cultivate a Network vs Networking
Why Linkedin ?
Tuesday, September 17, 2013
Linkedin’s 2 Key FoundationsYou Want to Find “Someone”
You Want to be Found by “Somebodies”
Tuesday, September 17, 2013
Connect with “Doorway People”Send me your LI connection
= Network Grow approx +1million
www.linkedin.com/kevinferrasciomalley
Tuesday, September 17, 2013
Tip# 1 Turn OFF Activity while your making Changes
Tuesday, September 17, 2013
Tip# 1 Turn OFF Activity while your making Changes
Tuesday, September 17, 2013
Tips# 2,3,4,5
It’s a Headline (NOT your Job Title)
Keyword
Wii-FM
Pic
Tuesday, September 17, 2013
Tip# 6
Custom Web
URL vs Generic
Personalized
“Vanity URL”
Tuesday, September 17, 2013
Tuesday, September 17, 2013
Tip# 8
“Ninja Trick”
Finding the missing Last
Name of a 3rd Degree
Linkedin Connection
Tuesday, September 17, 2013
Tip# 10
Make Linkedin
“Daily Habit”
✔ LI Profile Everyone
you’re going to meet?
✔ Who is checking you out ?
Tuesday, September 17, 2013
Linkedin Success Action Steps
1) Professional Profile (100% Complete)
• Customer-Centric: Wii-FM, focus on the business
value your bring to clients
• Use multi-media: slides, video
• Keep fresh: post content
Tuesday, September 17, 2013
Linkedin Success Action Steps
2) Daily Research: 60 seconds(your Contacts/Prospects)
•What in common: colleagues, connections, groups, interests
• Who else viewed their profile, new contacts
• What are they posting about
Tuesday, September 17, 2013
Linkedin Success Action Steps
3) Connect w/Colleagues/Customers
Make it a goal to be a 1st level connection with all your primary business associates
Tuesday, September 17, 2013
Linkedin Success Action Steps
4) Leverage Recommendations & Endorsements
Be a giver of both
Tuesday, September 17, 2013
Linkedin Success Action Steps
5) Build Prospect Lists
Use Advanced Search: to create highly targeted lists of people to contact
Tuesday, September 17, 2013
Linkedin Success Action Steps
6) Use “Saved Search”
Three free saved search with free version
Tuesday, September 17, 2013
Linkedin Success Action Steps
7) Join Groups
Identify groups that your targeted prospects belong to
Tuesday, September 17, 2013
Linkedin Success Action Steps
8) “Share/Post”
Make it a daily habit to post updates.
Interesting article, case study, quotes, new capability,
new accomplishment, ideas, insights, questions,
comment on what others are saying or sharing
Tuesday, September 17, 2013
If you would like slides or
have a question email:
kevin@mymemberbenefit.com
Tuesday, September 17, 2013