Lessons fromMay 18th, 2009

What’s the big deal?

Million players11.5

Development started before

2001

Minutes per week671

Jack Me Some Lumber

680,000

≈

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13:37

$

Days logged in75

Over 4 years$727.48

Time

Years3

Years3+1

LessonSpending the time to do it right, even when others beat you to the punch, works quite well. (Save for Windows Vista)

Iterate

Patch 1.02Patch 1.03Patch 1.04Patch 1.05Patch 1.06Patch 1.07Patch 1.08Patch 1.09Patch 1.10Patch 1.11Patch 1.12Patch 2.0.12Patch 2.1.3Patch 2.2.0Patch 2.3.0Patch 2.4.3Patch 3.0.9Patch 3.1.1

Apology?

No!

LessonChange your app to make it better and defend your decisions.

But!

Listen

www.�ickr.com/photos/batgrl/3027016916/

LessonChange your app, but base your decisions on real feedback.

Addict

LessonCreate something unex-pectedly addictive, and introduce it slowly.

Customize

Addons3,993

LessonGive your community tools to customize their experience, but don't be afraid to work with them to better the core experience.

Charge

$50.00

$40.00

$30.00

$20.00

$14.99

$13.99

$12.99

Now$80

Then$220

Cheaper64%

LessonIf you're charging for your app, make it cheaper over time.

Dazzle

LessonEven with web limitations, make your app gorgeous.

Fin