Welcome to…

Using visitor intent and Sitecore personalisation to increase engagement and conversionsSitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions.Steven Shaw // Branded3Paul Fennemore // Sitecore

Personalisation

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Customer Journey

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Value the Engagement

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A case study:

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Infe

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Expl

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Expl

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Expl

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In this easyJet example, personalisation

delivered an increase of bookings in excess of

20%

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Expl

icit

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Sitecore powered Website goes live

FTSE 100

easyJet Vs. Ryanair – Share Price#B3Seminar

Expl

icit

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Sitecore powered Website goes live

easyJet Vs. Ryanair – Search Visibility#B3Seminar

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Micheal O’Learey: “easyJet wiped the floor with us”#B3Seminar

Inchcape Toyota– Search Visibility

Sitecore powered Website goes live

Evolution comes from learning and

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The new X-File

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Visitor Path Analyser

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Final thought …A. What 3 visitor profiles would you give to your site?

B. What site elements would you personalise?

C. What’s stopping you?

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Thank you from

steve.shaw@branded3.com @greygorn Branded3.com @Branded_3

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