Lean UX

Stop with the Deliverables and Start Making Experiences

Mary Lukanuski @mlukanuski

UX Day SF March 30, 2013

Many years ago….

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Lean UX is: •  Cross Functional •  Collaborative •  Customer Focused

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Cross Functional: This skills, not titles •  UX Research •  UX Design •  Developer •  Product Manager •  Project Manager •  QA •  Marketing •  Customer Support 4/2/13   mlukanuski   10  

Collaborative ,      

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No design hero

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Design leads the facilitation  

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•  Not design by committee •  Lead with conversation

Customer Focused

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Customer Focused We are making product •  For whom? •  Why? •  What’s the customer’s need?

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Less about artifact – more about the outcome

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Think  –  Make  –  Check  loop  

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Hypothesis  

MVP  

Experiment  

Feedback/Research  

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Design  Studio  

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What’s  The  Problem?  

Who’s Involved? What’s Involved?  

-  Analytics -  Usability -  Past attempts on correcting -  Business stakeholder Analysis -  Competitive Analysis

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Problem  Statement  

Our  Product  was  designed  to  (these  goals).    We  have  observed  that  the  product  isn’t  meeQng  (these  goals),  Which  is  causing  (bad  stuff)  to  our  business.    How  do  we  improve  so  that  our  customers  are  more  successful  based  on  (measurable  goals)  

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Vanity  Metrics    Lean  AnalyBcs,  Alistair  Croll  &  Benjamin  Yoskovitz  

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Hypothesis  

Our  Product  was  designed  to  (these  goals).    We  have  observed  that  the  product  isn’t  meeQng  (these  goals),  Which  is  causing  (bad  stuff)  to  our  business.    How  do  we  improve  so  that  our  customers  are  more  successful  based  on  (measurable  goals)  

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SoluBons  

Dump & Sort Affinity Mapping

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Vanity  Metrics    Lean  AnalyBcs,  Alistair  Croll  &  Benjamin  Yoskovitz  

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Prototyping  

Lo – Paper, Basalmiq Medium – Visio, Excel, Powerpoint, Omnigraffle Hi – Axure, Fireworks SuperHi – HTLM/CSS/Javascript

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PaKern  Libraries  

Lo – Visual Medium – Interaction Design Hi – Axure, Fireworks SuperHi – code

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Get  Out  Of  The  Building  

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Hypothesis  

MVP  

Experiment  

Feedback/Research  

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Deliverables  

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•  Light

•  Communicate results •  Focus on outcome not output

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Lean  UX  …  Big  Picture  

Lean  UX  -­‐  OrganizaBon  

 •  Cross functional •  Small: co located – dedicated •  Lead with Conversation

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Lean  UX  -­‐  Approach  

•  Collaborative •  Outcomes not outputs •  Problem Focused •  Light: little waste •  Shared Understanding – Externalize Work •  No Design Hero •  Making over Analysis •  Learning Over Growth •  Permission to Fail •  Lead with Conversation

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Lean  UX  -­‐  Process  

•  Continuous Discovery •  Get Out of the Building •  Shared Understanding •  Externalize Work •  Lead with Conversation

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Now  What  

•  Work with Agile? •  yes

•  Materials Needed? •  Post-Its, sharpies, white boards •  See http://luxr.co/ for complete list

•  Non co located teams? •  Yes, Skype etc

•  Who’s on the team? •  As much cross functional as you can

•  Organizational Support? •  Helps, but just do it, don’t announce a big initiative,

“We’re going to do Lean UX!” . Just invite others into the process

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Future  of  Designers  

•  Outcomes not Portfolios •  Leadership •  We don’t own the solution •  UX Debt equal footing as Tech Debt  

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Lean UX has a rough time in: •  Agencies •  3 party vendors •  Unresponsive distant teams •  Threatened designers

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Resources  -­‐  Books  The Lean Startup, Eric Ries Lean UX, Jeff Gothelf with Josh Seiden Don’t Make Me Think: Steve Krug The Four Steps to the Epiphany, Steve Gary Blank Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers, Alexander Osterwalder Lean Analytics, Alister Croll & Benjamin Yoskovitz Design is a Job, Mike Monteiro Crucial Conversations, http://www.vitalsmarts.com/crucialconversations/ About Face 3: The Essentials of Interaction Design, Robert Reimann The Art of Game Design, Jesse Schell Agile Retrospectives: Making Good Teams Great, Esther Derby Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, Sunni Brown Observing the User Experience: A Practioner’s Guide to User Research, Mike Kuniavsky    4/2/13   mlukanuski   52  

Resources  -­‐  Sites  http://sf.lean-ux.com/ - Mike Long http://www.balancedteam.org/ - Balanced Team http://luxr.co/ - Janice Fraser http://www.lanehalley.com/ - Lane Halley http://www.jeffgothelf.com/blog/ - Jeff Gothelf  

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Thank  You  

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@mlukanuski  mary@lukanuski.com