April 23rd, 2012

The Lean Startup MeetupThe Successful Pivot!

Agradecimientos

Ing. Ernesto Tagwerker

✤ Co-Founder @ Ombu Shop, Tu Tienda Online

✤ Lean Entrepreneur / Lead Developer

✤ Startup #2: Previously co-founded Aycron

The Lean Startup Meetup

✤ Monthly Meetup*

✤ Participative Meetings

✤ Focused on Learning from Experiences

✤ Not Just for Networking

✤ Feedback Roundtable

What is the Lean Startup?

✤ It’s a Methodology

✤ Focused on Learning

✤ It’s not Cheap

✤ It’s a Rigorous Process

✤ (Mostly) About products

The Lean Startup Process

4 Steps to the Epiphany

The Customer Development Process

The Pivot

The Pivot Definition

✤ A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

The Lean Canvas

When to Pivot

✤ No Magic Formula

✤ Crossing the Chasm

✤ Pivot or Persevere Meetings

Zoom-in Pivot

✤Focus on Single Feature

Zoom-out Pivot

✤Product is not enough

Customer Segment Pivot

✤Customer target repositioning

Customer Need Pivot

✤UVP not enough

Platform Pivot

✤Application turned into Platform

Business Architecture Pivot

✤High margin, low volume

✤High volume, low margin

Value Capture Pivot

✤Change to the value capture

Engine of Growth Pivot

✤Viral

✤Sticky

✤Paid growth

Channel Pivot

✤Sales/Distribution Channel

Technology Pivot

✤Similar Solution, Different Technology

Case Study: Instagram

✤ A check-in app (e.g. Foursquare, Gowalla)

✤ Little engagement

✤ Photo sharing used actively

Instagram: The Pivot

✤ Zoom-in: Making Photos Beautiful (Filters)

✤ Share Them on Multiple Networks(Viral Growth)

✤ Making Uploads Fast (User Experience)

Instagram: The Exit

✤ 40 Million Users

✤ Sold to Facebook at U$S 1 Billion

The Pivot: Conclusion

✤ Major Change

✤ Major Decision

✤ Measure Results

References

✤ http://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-ways-entrepreneurs-pivot-a-lean-startup/

✤ http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html

✤ Ries, Eric (2011-09-13). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Kindle Locations 2100-2101). Random House, Inc.. Kindle Edition.

✤ http://blog.spark59.com/2012/instagram-case-study/

Thank you!

✤ Questions?

✤ Discussion

✤ Feedback Roundtable (if time permits)