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Lean Startup BA Meetup: The Successful Pivot!
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April 23rd, 2012 The Lean Startup Meetup The Successful Pivot!
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Presentation to the Lean Startup BA Meetup: April 2012. An introduction to the Lean Startup Pivot. Case study: Instagram. Introduction to different types of pivots described in Eric Ries' Lean Startup book.
Transcript of Lean Startup BA Meetup: The Successful Pivot!
April 23rd, 2012
The Lean Startup MeetupThe Successful Pivot!
Agradecimientos
Ing. Ernesto Tagwerker
✤ Co-Founder @ Ombu Shop, Tu Tienda Online
✤ Lean Entrepreneur / Lead Developer
✤ Startup #2: Previously co-founded Aycron
The Lean Startup Meetup
✤ Monthly Meetup*
✤ Participative Meetings
✤ Focused on Learning from Experiences
✤ Not Just for Networking
✤ Feedback Roundtable
What is the Lean Startup?
✤ It’s a Methodology
✤ Focused on Learning
✤ It’s not Cheap
✤ It’s a Rigorous Process
✤ (Mostly) About products
The Lean Startup Process
4 Steps to the Epiphany
The Customer Development Process
The Pivot
The Pivot Definition
✤ A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.
The Lean Canvas
When to Pivot
✤ No Magic Formula
✤ Crossing the Chasm
✤ Pivot or Persevere Meetings
Zoom-in Pivot
✤Focus on Single Feature
Zoom-out Pivot
✤Product is not enough
Customer Segment Pivot
✤Customer target repositioning
Customer Need Pivot
✤UVP not enough
Platform Pivot
✤Application turned into Platform
Business Architecture Pivot
✤High margin, low volume
✤High volume, low margin
Value Capture Pivot
✤Change to the value capture
Engine of Growth Pivot
✤Viral
✤Sticky
✤Paid growth
Channel Pivot
✤Sales/Distribution Channel
Technology Pivot
✤Similar Solution, Different Technology
Case Study: Instagram
✤ A check-in app (e.g. Foursquare, Gowalla)
✤ Little engagement
✤ Photo sharing used actively
Instagram: The Pivot
✤ Zoom-in: Making Photos Beautiful (Filters)
✤ Share Them on Multiple Networks(Viral Growth)
✤ Making Uploads Fast (User Experience)
Instagram: The Exit
✤ 40 Million Users
✤ Sold to Facebook at U$S 1 Billion
The Pivot: Conclusion
✤ Major Change
✤ Major Decision
✤ Measure Results
References
✤ http://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-ways-entrepreneurs-pivot-a-lean-startup/
✤ http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html
✤ Ries, Eric (2011-09-13). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Kindle Locations 2100-2101). Random House, Inc.. Kindle Edition.
✤ http://blog.spark59.com/2012/instagram-case-study/
Thank you!
✤ Questions?
✤ Discussion
✤ Feedback Roundtable (if time permits)
