Sarah WoodCo-founder & COO

unrulyco sarahfwood

Facts That DefinedSocial Video In

14

2014

Title position hereYour title sit over itHOW OFTEN DO PEOPLE SHARE?

Source: Unruly Post-Campaign Brand Uplift Reports, April to July 2014, n = 1,304

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SUPER-SHARERS ACCOUNT FOR 81.9% OF SHARES

SUPER-SHARERS DRIVE VIRAL SPREAD

Source: Unruly Post-Campaign Brand Uplift Reports, April to July 2014, n = 1,304

Title position hereYour title sit over itSUPER SHARERS DROVE VIRAL SPREAD

82.4%Shares from super sharers

17.6%Shares from everyone else

Source: Unruly Post-Campaign Brand Uplift Reports, April to October 2014, n = 4,676

Title position hereYour title sit over it“BEYOND THE VIEW” IS ON THE RISE

So much content,

so little time

Title position hereYour title sit over itSHARES WERE UP, SHARE RATES DOWN

56.2%

11.1%

Source: Unruly Analytics; YouTube views, FB shares, comments, like, tweets, blog shares, Global Brand Channels; Top UGC videos, Top 5,000 most shared videos; 52 w/e 30th April 2014

Brand content share rate UGC share rate

Title position hereYour title sit over itADVERTISERS GOT ALL EMOTIONAL

Title position hereYour title sit over itSHOCKVERTISING HELD ITS GROUND

Title position hereYour title sit over itEXHILARATION PICKED UP PACE

65%

Title position hereYour title sit over itCELEBS BOMBED AT THE SUPER BOWL

Toyotafeaturing the Muppets and Terry

Crews

Chryslerfeaturing Bob Dylan

Title position hereYour title sit over itACTIVIA ‘LA LA LA’ BECAME THE MOST

SHARED AD OF ALL TIME

SHARES – 5.6 MILLION

VIEWS – 378.4 MILLION

Title position hereYour title sit over itFEMPOWERMENT ADS TOOK THE STAGE

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EMOTIONAL RESPONSES THAT DRIVE SHARING

HAPPINESS IS A GLOBAL TRIGGER

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SOCIAL MOTIVATIONS THAT DRIVE SHARING

CULTURAL DIFFERENCES COUNT

Source: Unruly ShareRank; >150,000 data points; February 2013 to September 2014

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South KoreaFastest social

diffusion

UKHighest share rate

United

StatesMost valuable

super-sharers

GermanyMost completes

INTERACTIONS VARY BY COUNRY

CULTURAL DIFFERENCES COUNT14

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THANKS FOR WATCHING!