Le Web - Unruly Co-Founder & COO, Sarah Wood
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Sarah Wood Co-founder & COO unrulyco sarahfwood Facts That Defined Social Video In 14 2014
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Transcript of Le Web - Unruly Co-Founder & COO, Sarah Wood
Sarah WoodCo-founder & COO
unrulyco sarahfwood
Facts That DefinedSocial Video In
14
2014
Title position hereYour title sit over itHOW OFTEN DO PEOPLE SHARE?
Source: Unruly Post-Campaign Brand Uplift Reports, April to July 2014, n = 1,304
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SUPER-SHARERS ACCOUNT FOR 81.9% OF SHARES
SUPER-SHARERS DRIVE VIRAL SPREAD
Source: Unruly Post-Campaign Brand Uplift Reports, April to July 2014, n = 1,304
Title position hereYour title sit over itSUPER SHARERS DROVE VIRAL SPREAD
82.4%Shares from super sharers
17.6%Shares from everyone else
Source: Unruly Post-Campaign Brand Uplift Reports, April to October 2014, n = 4,676
Title position hereYour title sit over it“BEYOND THE VIEW” IS ON THE RISE
So much content,
so little time
Title position hereYour title sit over itSHARES WERE UP, SHARE RATES DOWN
56.2%
11.1%
Source: Unruly Analytics; YouTube views, FB shares, comments, like, tweets, blog shares, Global Brand Channels; Top UGC videos, Top 5,000 most shared videos; 52 w/e 30th April 2014
Brand content share rate UGC share rate
Title position hereYour title sit over itADVERTISERS GOT ALL EMOTIONAL
Title position hereYour title sit over itSHOCKVERTISING HELD ITS GROUND
Title position hereYour title sit over itEXHILARATION PICKED UP PACE
65%
Title position hereYour title sit over itCELEBS BOMBED AT THE SUPER BOWL
Toyotafeaturing the Muppets and Terry
Crews
Chryslerfeaturing Bob Dylan
Title position hereYour title sit over itACTIVIA ‘LA LA LA’ BECAME THE MOST
SHARED AD OF ALL TIME
SHARES – 5.6 MILLION
VIEWS – 378.4 MILLION
Title position hereYour title sit over itFEMPOWERMENT ADS TOOK THE STAGE
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EMOTIONAL RESPONSES THAT DRIVE SHARING
HAPPINESS IS A GLOBAL TRIGGER
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SOCIAL MOTIVATIONS THAT DRIVE SHARING
CULTURAL DIFFERENCES COUNT
Source: Unruly ShareRank; >150,000 data points; February 2013 to September 2014
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South KoreaFastest social
diffusion
UKHighest share rate
United
StatesMost valuable
super-sharers
GermanyMost completes
INTERACTIONS VARY BY COUNRY
CULTURAL DIFFERENCES COUNT14
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THANKS FOR WATCHING!
