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©2014 MEDIAMATH INC. 1

Laying the Groundwork for Programmatic Success

Digiday Retail 2014, Jake Engwerda, MediaMath

1. Break Down the Silos

Proof:20% lift in ecommerce website traffic

©2014 MEDIAMATH INC. 3

Image represents percent budget allocation to the client’s various efforts

Goal: Brand Awareness & Engagement

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2. CMO + CIO = BFF

The Omni-channel Retail Opportunity

Mobile coupon usage increased by 41%Versus last year, Source: comScore

Pre-Meditated Showrooming is on the Rise!

Combined online & web-influenced sales to reach:

Forrester Research

$1.8 trillion by 2017! Up from $1.3 trillion in 2013

“With the proliferation of channels and growing number of devices used by any one consumer, advertisers are increasingly seeking an efficient central operating system to manage all of their multichannel advertising strategies and activate their data to grow their marketing ROI.”

- AdExchanger

3. Put Your Core Technology At the Center

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Understanding What Works: leveraging advanced attribution at every bid decision

Proof:28% increase in higher revenue generating touch points

4. Leave Room for Growth

Where to from here?

Do What Can Now be Done

The Power of the OS

Thank You!jengwerda@mediamath.com

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@mediamath