© 2011, Layar Confidential and Proprietory

Some Personal LearningsThe Next Web - April 27th 2011

© 2011, Layar Confidential and Proprietory

Disclaimer

© 2011, Layar Confidential and Proprietory

Learnings are personal

© 2011, Layar Confidential and Proprietory

Who am I?

© 2011, Layar Confidential and Proprietory

“I can't move without a clear purpose. If you ask me to move, I naturally tend to ask why..”

Raimo van der Klein (1973)

Product Marketing Manager - Nokia NetworksKey Account Manager - Nokia Mobile PhonesPrincipal Innovation Manager - KPN Mobile Consumer“ZZP’er” working on Mobile at NOSChairman/Co-founder Mobile Monday AmsterdamCo-founder SPRXmobileCEO/Co-founder Layar

© 2011, Layar Confidential and Proprietory© 2011, Layar Confidential and Proprietory

© 2011, Layar Confidential and Proprietory

What is Layar?

© 2011, Layar Confidential and Proprietory

Layar is many things.. to many people:It's an app to impress your friends withIt's a platform to make money with through building layers for corporationsIt's a nice collection of screenshots to use in articles.It's the story of a couple of young entrepeneurs from the NetherlandsIt's the company securing ridiculous amounts of venture capitalIt's a company without a clear business model.It's 1.5 million people using it every month It's 6.000 developersIt's 57 people

© 2011, Layar Confidential and Proprietory

What is Layar for us?

© 2011, Layar Confidential and Proprietory

An opportunity to learn what AR is

A means to democratize Space

We democratize Space

© 2011, Layar Confidential and Proprietory

Our relation with the objects around has changed the last decades. Media, products, advertising, content..

The Spectacle"In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation. " — Guy Debord

We are blinded. Not able to see through the “spectacle”.

© 2011, Layar Confidential and Proprietory

An opportunity to learn what AR is

A means to democratize Space

© 2011, Layar Confidential and Proprietory

An opportunity to learn what AR is

A means to democratize Space

First Learning! You can start without a purpose but with the

strong will to make something

© 2011, Layar Confidential and Proprietory

My Key Learnings

© 2011, Layar Confidential and Proprietory

Trust your gut!!Observe, Listen and Feel

Don’t react to much on outside stimuliFind quiet time

Don’t worry about not having argumentsDon’t ignore the things that don’t make sense

Use the people around you to help you clarify your feelings.

© 2011, Layar Confidential and Proprietory

Find your PulseSet the length and the height of your waves

Who is leading which phase?Move like one organism

Make the phase where you are in explicitReduce the amount of departemental plans

© 2011, Layar Confidential and Proprietory

Focus!Say no to most opportunities

Just do one thingDon’t create large lists with actionpoints.

© 2011, Layar Confidential and Proprietory

Value personal growthGrow as a team

Break through personal ceilingsCreate a safe learning environment

Spend time on team positioningDon’t be afraid to plan things that were forgotten

© 2011, Layar Confidential and Proprietory

Summary

Trust your gutFind your Pulse

Focus!Value personal growth

Thank you! raimo@layar.com

© 2011, Layar Confidential and Proprietory