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© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.comPhoto: Marco Derksen
Layar general presentationJan 11th, 2010
dinsdag 12 januari 2010
Layar team!
dinsdag 12 januari 2010
Claire BoonstraLayar co-founder
dinsdag 12 januari 2010
Our reality: an empty canvas
http://www.flickr.com/photos/pmo/533680927/
dinsdag 12 januari 2010
http://www.flickr.com/photos/czy_584/42672745/
dinsdag 12 januari 2010
Augmented Reality is a new medium
dinsdag 12 januari 2010
Augmented Reality is an “Experience Medium”not just a functional tool
dinsdag 12 januari 2010
Location & direction
CompassGPS / Cell-ID Camera
dinsdag 12 januari 2010
Android iPhone 3G S Symbian
back soon2010
Supported devices
dinsdag 12 januari 2010
Open platform
Everybody can create their own Augmented Reality experiences on Layar
dinsdag 12 januari 2010
AustriaBelgiumBosnia
BulgariaFrance
GermanyItaly
IrelandMontenegroMacedonia
NetherlandsPortugalSerbia
South AfricaSpain
SwedenUnited Kingdom
Canada United States
Mexico
VenezuelaBrasil
ArgentinaChili
IndiaSingapore
JapanKorea
AustraliaNew Zealand
+500Granted developer keys
1500+Active Layar content creators
dinsdag 12 januari 2010
Content developers doing business
developing layers for themselves or 3rd partiesdinsdag 12 januari 2010
>300 layerspublished worldwide
dinsdag 12 januari 2010
Some of the brands on Layar
TruliaYP
OSM
HotpadsIdealista
Newbury St
Voodoo Fest
Tim Horton’s
dinsdag 12 januari 2010
Examples of what can be done with Layar -
already now
dinsdag 12 januari 2010
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
http://en.nai.nl/exhibitions/sara
Layer developed by NAi/ IN10 (Rotterdam)
dinsdag 12 januari 2010
Detailed 3D model on top of construction site
While holding up your phone, you can walk around the building, look underneath or even inside of it. Experience the future before it has been realized.
dinsdag 12 januari 2010
“See what you can’t see”
dinsdag 12 januari 2010
Re-create the past
Amsterdam, Damrak, 1942
Fictional example; various of such layers in development
dinsdag 12 januari 2010
Imagine: Summer 2010, Colosseum, Rome
dinsdag 12 januari 2010
... and hear the lions roar
Fictional example; various of such layers in development
dinsdag 12 januari 2010
“Old” art
Layer developed by Hoppala (Germany)
dinsdag 12 januari 2010
New art?Inside of a piece of art inspired by Mondrian
Layer developed by CMCDV (Germany)
dinsdag 12 januari 2010
3D objects placed above your house
Layers developed by Muzar.org (NL) and Winvolve (Canada)
dinsdag 12 januari 2010
Webservice (PC)
Place Santa in someone’s office
Layer developed by Muzar (NL)dinsdag 12 januari 2010
Allez les Bleus!London greets
you!I wanna see mashed
potatoes :)
Fictional example
Place messages above the sports field
dinsdag 12 januari 2010
dinsdag 12 januari 2010
Layer developed by AugmentReality.co.uk
Beatles Magical AR tour
dinsdag 12 januari 2010
Hermann and me in St Anton!Brought to you by Audi
Stand here to take a picture with
Hermann Maier in 3D!
Fictional example
dinsdag 12 januari 2010
Special feature:Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
dinsdag 12 januari 2010
Seeda - Japanese Rapper
launched new single though Layardinsdag 12 januari 2010
music starts playing automatically when reached pre-defined destination
Layer developed by SystemK (Japan)
dinsdag 12 januari 2010
Many possibilities for auto-triggered actions:
Play audioPlay video
Show quiz questionShow 3D object
Show imageetc...
dinsdag 12 januari 2010
Special feature:Point - Point
dinsdag 12 januari 2010
Point to Point
enables treasure hunts, city tours etc
dinsdag 12 januari 2010
Personalization & closed layers:
login
Layer developed by Masternaut
dinsdag 12 januari 2010
Loginenables people to see layers only meant for them
(B2B, personalisation)
dinsdag 12 januari 2010
© 2009, Layar BV Confidential and Proprietory
Games
Fictional example; demo’d by Layar at PICNIC conference 09
dinsdag 12 januari 2010
Experience domesWalk inside the dome
& teleport yourself
to a new world:
Japanese street + street sounds
Fictional example; demo’d by Layar at PICNIC conference 09
dinsdag 12 januari 2010
All possible: right now.with Layar version 3.0
dinsdag 12 januari 2010
Layar so far: “where is...”
dinsdag 12 januari 2010
Existing infoLocation database
New content, created for AR
Existing infoLocation database
MovingAround me
“Where is...”
New artMessages & Graffiti‘What’s going on’
StorytellingAR gamesArt walks
City tours
dinsdag 12 januari 2010
Existing infoLocation database
New content, created for AR
Existing infoLocation database
MovingAround me
“Where is...”
New artMessages & Graffiti‘What’s going on’
StorytellingAR gamesArt walks
City tours
Most of the current layers
Most interesting area for Layar!
dinsdag 12 januari 2010
Storytelling
http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpgdinsdag 12 januari 2010
Experiences!
dinsdag 12 januari 2010
3D modelers
Creative Agencies
Architects
Storytellers
Tech developers
Brands
Animators
Artists
Historians
Governments
Game designers
Educators
Needed: Ecosystem
dinsdag 12 januari 2010
Do it yourself ?http://dev.layar.com
dinsdag 12 januari 2010
Need help?Check the Developer Catalog
dinsdag 12 januari 2010
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
dinsdag 12 januari 2010
or use one of theseeasy development tools:
dinsdag 12 januari 2010
• PorPOIse by Jens de Smithttp://code.google.com/p/porpoise/
• LayarDotNet by Dylan Phillipshttp://layardotnet.codeplex.com
• Python: Django-Layar by James Turkhttp://pypi.python.org/pypi/django-layar/0.1.0
dinsdag 12 januari 2010
or use BuildARIf you don’t understand this
"object": {"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/","full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
www.buildar.com
dinsdag 12 januari 2010
dinsdag 12 januari 2010
What’s your dream?
dinsdag 12 januari 2010
visit www.layar.com
Thanks!claire@layar.com
@claireboo
dinsdag 12 januari 2010