Latin America Market Overview - Connect. Recruit. …...Latin America Market Overview SPEAKER: Mr....

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Latin America Market Overview

SPEAKER: Mr. PABLO JORQUERAChairman of the Board - OK Educational Travel Group

- 25 YEARS OF INTERNATIONAL EXPERIENCE- SALES OPERATIONS IN CHILE, PERU, COLOMBIA, ARGENTINA- ONE OF THE MAIN INTERNATIONAL EDUCATION AGENTS- MORE THAN 11.000 STUDENTS HAS BEEN PREFERRED OUR SERVICES

LATIN AMERICA

LATIN AMERICA

LATIN AMERICA

LATIN AMERICA

LATIN AMERICA

LATIN AMERICA

LATIN AMERICA

LATIN AMERICA

600.000.000

500MILLIONS

Country USD per Capita Population(millions)

Brazil 195,6

México 118,4

Colombia 11.000 47,1

Argentina 18.400 41,3

Peru 11.300 30,4

Venezuela 13.800 29,8

Chile 18.700 16,9

Ecuador 10.200 15,7

BRASIL

12.667PERU

3.344

CHILE

2.393

ARGENT.

2.336

ECUADOR

2.876

COLOMBIA

7.658

VENEZUELA

7.131MEXICO

17.171

F-1 STUDENTS TO USA2008-2012Source: Global Cities Initiative

JP Morgan

+55.000 STUDENTS

BRASIL

2.500PERU

670

CHILE

2.400

ARGENT.

470

ECUADOR

580

COLOMBIA

1.500

VENEZUELA

1.400MEXICO

3.400

F-1 AVG STUDENTS TO USA2008-2012

AVG =11.100 stu/yearESL = 3.500 OTHERS =7.600

Source: Global Cities InitiativeJP Morgan

ESL COUNTRIES MARKET SHARE 2012BY STUDENT NUMBERSource: STM Global Market Report

Country %

UK 46,8

USA 16,8

CANADÁ 11,2

AUSTRALIA 11,3

IRELAND 7,9

MALTA 5,5

NEW ZEALAND 2,3

S. AFRICA 1,2

BRASIL

50 mmPERU

13 mm

CHILE

10 mm

ARGENT.

9 mm

ECUADOR

11 mm

COLOMBIA

30 mm

VENEZUELA

28 mmMEXICO

68 mm

MARKET SIZE 2012eSource: OK Educational Travel Group

+ STM Global Market Report

MKT 2012e = USD 702 MILLIONS

ESL = USD 222 MILLIONS

OTHERS = USD 480 MILLIONS

PONER USD POR PAÍS

ESL POTENTIAL MARKET(Value)

Avg LATAM investment USD 1,2 per person(Base LTM/OK Education)

CountryPopulation

(mm)Avg. LATAM

investment (USD)Total Potential Market

ESL (MMUSD)Income

CorrectionESL Potential Market

(Millions USD)

Colombia 47,1 1,2 56,5 34% 37,3

Argentina 41,3 1,2 49,6 30% 34,7

Peru 30,4 1,2 36,5 27% 26,6

Venezuela 29,7 1,2 35,6 32% 24,2

Chile 16,8 1,2 20,2 14% 17,3

Ecuador 15,7 1,2 18,8 27% 13,8

Guatemala 15,4 1,2 18,5 54% 8,5

Total 162,5

Which part takes local schools???

MARKET SIZE 2012eSource: OK Educational Travel Group

1 = USD 10 mm

PERU

x1,5

CHILE

x1ARGENT.

x1ECUADOR

x1

COLOMBIA

x3VENEZUELA

x3

BRASIL

x5

MEXICO

x7

Mexico:Population 118 mm

LATAM Main Market

BRAZIL:Population 196 mm

LATAM 2nd Largest Market

Latin America – Brazil – Mexico

Total population:

283 mm

COLOMBIAGDP since 2000

PERUGDP since 1980

CHILE CHILEGDP since 1980

ECUADORGDP since 1991

COLOMBIAPERUCHILEECUADOR

1) GROWING ECONOMIES2) GROWING SALARIES3) FOCUS ON INTL MARKETS4) COMPANIES NEEDS5) PROFESSIONALS NEEDS6) GOVERNMENT SUPPORT

“MOVILIDAD SOCIAL” BOOSTING EDUCATIONAL MARKET

COLOMBIA GOVERNMENT SUPPORT

1) POSTGRADUATE STUDIES (8.000 1Y– 16.000 2Y)

2) ENGLISH FOR PROFESSIONALS (8.000)

3) HIGH SCHOOL SCHOLARSHIPS

PERU GOVERNMENT SUPPORT

1) BECA 18 (Pregrado)2) BECAS INTERNACIONALES (Postgraduate)3) LOANS (HE, i = 4,22%)4) ENGLISH FOR PROFESSIONALS5) SPANISH + ONE LANGUAGE

REQUIREMENT FOR GRADUATE STUDENTS

CHILE GOVERNMENT SUPPORT

1) BECAS CHILE2) PINGUINOS SIN FRONTERAS3) ENGLISH FOR PROFESSIONALS4) ENGLISH REQUIREMENT FOR

GRADUATE STUDENTS

ECUADOR GOVERNMENT SUPPORT

1) BECAS UNIVERSIDADES DE EXCELENCIA (175)

2) CONVOCATORIA ABIERTAMAESTRIAS, DOCTORADOS

1) BECAS ENSEÑANZA INGLÉS2) BECAS PARA DOCENTES

UNIVERSITARIOS

ARGENTINA/VENEZUELA???

STUDY ABROAD MAIN ADVANTAGES

1) LANGUAGE2) INTERNATIONAL EXPERIENCE3) STATUS4) EMPLOYABILITY5) TIME SAVER!

Q&A

Latin America Market Overview