Compensation & Benefits Survey

2012

Larry Dowell | Dowell Stute and Associates

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About MACEFounded in 1972, serves five-state regionIowa, Minnesota, Nebraska, North Dakota, South Dakota

Purpose is three-fold• Provide continuing education opportunities• Facilitate connection with industry peers• Develop a regional ethic among chambers of commerce

Expanded Product Line• Annual Conference• Compensation & Benefits Survey• Membership Satisfaction Survey• Newsline• Chamber Insight Webinars

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Board of Directors• Daron Van Helden – Burnsville, MN (Chair)• Andy Peterson – ND Chamber (Vice Chair)• Larry Dowell – Dowell Stute & Associates (Secretary/Treasurer)• Dan Mauk – North Platte, NE• Lori Warner – Beatrice, NE• Kay Breuer – Burlington, IA• Darlene Macklin - Worthington, MN• Ken Warner - Willmar, MN• Sonya Moller – Mitchell, SD• Peggy Woolridge – Huron, SD• Kelvin Hullet – Bismarck, ND• Tom Kuhlman – Okoboji, IA• Vicki Mallory – Algona, IA• Douglas Loon – U.S. Chamber• Evan Nolte – Sioux Falls, SD

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Survey BackgroundMethodologySelf reporting, sampling, corrupt data

Who was surveyed• Iowa, Illinois, Nebraska, Minnesota, North Dakota, South Dakota, Wisconsin

Who participated

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State Participation

Overall, participation was up in 2012 from 2010. The addition of Illinois in 2012 increased overall numbers substantially.

Trend Lines

IL 20%WI 26%

IA 19%8

MN 23%NE 6%

ND 3%

SD 4%

56

496

42

1240

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Gender of Chief Paid Executive

Percentages have remained stable since 2008

36.7% 63.2%

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Age of Chief Paid Executive

18-29

5% 10%

30-37

20%

38-45 46-55

35%

30%

Over 55

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Interesting 2012 Facts

Of chambers have a full-time Chief Paid Executive

Average age of chamber Executive

Average amount added to reserves during last fiscal year

Average retirement match by employer for Executive

Chambers surveyed use Facebook. 15% have a mobile app.

Special Projects Manager is the lowest paid professional staff member

93% 4% 44.7 92%

$16,225 $35,658Average monthly amount employer pays for Executive’s auto reimbursement

$309.51

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Chambers that operate a CVB

Nebraska

50%

Illinois

10%

North Dakota

0%

Minnesota

35%

Iowa

33%South Dakota

85%

Wisconsin

38%

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Chambers that made a profit

2008 2010 2012

77% 55% 71%

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Expense Categories

48%Administration

Generally, as budgets increase, the percentage spent on programs also increases.

Trends

16%Operations

33%Programs

Salaries, benefits, etc. All other expensesRent, utilities, buildings, equipment, etc.

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Does chamber directly contribute to cost of medical insurance?

49% 51%2012

Annual BudgetHalf of chambers surveyed contribute to medical insurance. Over 95% of chambers with budgets over $300,000 contribute to the cost of medical insurance.

2010

Yes No

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If yes, what percent is paid for by the Chamber?

% Paid Employee Spouse Family

1 – 19 % 6.5% 4.3% 4.3%

20 – 50 % 9.8% 10.6% 10.6%

51 – 70 % 7.6% 8.5% 8.5%

71 – 80 % 33.7% 40.4% 40.4%

81 – 99 % 5.4% 8.5% 8.5%

100 % 37% 27.6% 27.6%

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Market Penetration

% of businesses who are chamber members drop as chamber grows larger

Chamber members

$100k ↑

$200k ↑

$1m↑

Potential chamber members

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Average # of employees

Full-Time Management Full-Time Non-Management Part-Time

2006 2008 2010 20120.5

11.5

22.5

33.5

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Membership Models

50%Investment Formula

10% of chambers using membership investment formulas plan on changing their membership model in the next 24 months

Trends

40%Tiered Dues

10%Other

Traditional dues formula factoring in employee count, etc.

Hybrid or other approaches

Members choose dues levels based on needs or interest

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CompensationPosition Mean Median Minimum Maximum

Chief Paid Executive $65,239.86 $58,000.00 $23,900.00 $190,000.00

Vice President $55,007.31 $47,741.00 $29,417.00 $109,463.00

Business, Financial or Administrative Manager $48,756.68 $40,000.00 $24,000.00 $93,542.00

Public or Government Affairs Manager $52,659.62 $50,000.00 $26,000.00 $95,000.00

Membership Manager $34,217.98 $33,000.00 (commission only) $81,500.00

Membership Salesperson $29,273.35 $27,840.96 (commission only) $80,000.00

Communications Manager $40,485.81 $38,000.00 $25,000.00 $68,000.00

Small Business Manager $57,216.67 $58,350.00 $36,000.00 $75,600.00

CVB Manager $46,648.84 $38,000.00 $25,168.00 $107,625.00

Special Projects Manager $35,658.80 $35,936.10 $18,000.00 $52,000.00

Information Services Manager $39,718.00 $37,500.00 $22,000.00 $59,250.00

Program Manager $38,790.94 $38,500.00 $19,337.00 $61,285.00

Economic Development Manager $66,129.57 $67,500.00 $27,040.00 $130,000.00

Administrative Assistant or Receptionist $29,029.25 $29,120.00 $16,000.00 $50,700.00

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Annual Base Salary

2006 2008 2010 2012MeanChief Paid Executive

Vice President

Membership Manager

$54,082 $55,060 $56,257 $65,239

$32,423 $35,281 $33,686 $34,217

$47,045 $50,198 $53,407 $55,007

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Bonus & Pay IncreasePosition Percent who

have bonus planAverage Potential

Bonus

Chief Paid Executive 47% $7,728.84

Vice President 33% $3,905.56

Business, Financial or Administrative Manager 35% $1,725.00

Public or Government Affairs Manager 42% $2,300.00

Membership Manager 50% $4,248.38

Membership Salesperson 38% $6,336.36

Communications Manager 34% $1,909.09

Small Business Manager 28% $1,000.00

CVB Manager 39% $2,370.00

Special Projects Manager 43% $3,466.67

Information Services Manager 50% $1,020.00

Program Manager 54% $1,742.11

Economic Development Manager 35% $5,700.00

Administrative Assistant or Receptionist 28% $989.86

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Profile of the Average Chamber Executive$50,000 and

below$50,001 - $100,000

$100,001 - $200,000

$200,001 - $300,000

$300,001 - $500,000

$500,001 - $750,000

$750,001 – $1 million

More than $1 million

• Female• 39.4 years old• Some College• 1-3 year tenure• 200 members• $28,635

• Female• 45 years old• Bachelor’s• 4-6 year tenure• 200 members• $36,230

• Female• 43.8 years old• Bachelor’s• 4-6 year tenure• 260 members• $46,054

• Female• 46 years old• Bachelor’s• 7-10 year tenure• 401 members• $51,971

• Female• 45 years old• Bachelor’s• 7-10 year tenure• 470 members• $67,246

• Male• 46 years old• Bachelor’s• 7-10 year tenure• 607 members• $82,433

• Male• 39 years old• Bachelor’s• 11-15 year tenure• 836 members• $94,000

• Male• 47 years old• Bachelor’s• 11-15 year tenure• 1,154 members• $131,825

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Conclusion

2012

Full survey report will be posted on the MACE website June 15th

Chambers who participated will receive a code for a complimentary copy. Those who did not participate can purchase the report for $45

Chambers desiring custom reports or specific data requests should be directed to:Carrie Kirkpatrick, Dowell Stute & Associatescarrie@dowellstute.com | 651-221-0850

Thank you

Any questions?