Larry Dowell - Insights from the 2012 MACE Compensation & Benefits Survey
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Transcript of Larry Dowell - Insights from the 2012 MACE Compensation & Benefits Survey
Compensation & Benefits Survey
2012
Larry Dowell | Dowell Stute and Associates
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About MACEFounded in 1972, serves five-state regionIowa, Minnesota, Nebraska, North Dakota, South Dakota
Purpose is three-fold• Provide continuing education opportunities• Facilitate connection with industry peers• Develop a regional ethic among chambers of commerce
Expanded Product Line• Annual Conference• Compensation & Benefits Survey• Membership Satisfaction Survey• Newsline• Chamber Insight Webinars
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Board of Directors• Daron Van Helden – Burnsville, MN (Chair)• Andy Peterson – ND Chamber (Vice Chair)• Larry Dowell – Dowell Stute & Associates (Secretary/Treasurer)• Dan Mauk – North Platte, NE• Lori Warner – Beatrice, NE• Kay Breuer – Burlington, IA• Darlene Macklin - Worthington, MN• Ken Warner - Willmar, MN• Sonya Moller – Mitchell, SD• Peggy Woolridge – Huron, SD• Kelvin Hullet – Bismarck, ND• Tom Kuhlman – Okoboji, IA• Vicki Mallory – Algona, IA• Douglas Loon – U.S. Chamber• Evan Nolte – Sioux Falls, SD
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Survey BackgroundMethodologySelf reporting, sampling, corrupt data
Who was surveyed• Iowa, Illinois, Nebraska, Minnesota, North Dakota, South Dakota, Wisconsin
Who participated
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State Participation
Overall, participation was up in 2012 from 2010. The addition of Illinois in 2012 increased overall numbers substantially.
Trend Lines
IL 20%WI 26%
IA 19%8
MN 23%NE 6%
ND 3%
SD 4%
56
496
42
1240
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Gender of Chief Paid Executive
Percentages have remained stable since 2008
36.7% 63.2%
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Age of Chief Paid Executive
18-29
5% 10%
30-37
20%
38-45 46-55
35%
30%
Over 55
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Interesting 2012 Facts
Of chambers have a full-time Chief Paid Executive
Average age of chamber Executive
Average amount added to reserves during last fiscal year
Average retirement match by employer for Executive
Chambers surveyed use Facebook. 15% have a mobile app.
Special Projects Manager is the lowest paid professional staff member
93% 4% 44.7 92%
$16,225 $35,658Average monthly amount employer pays for Executive’s auto reimbursement
$309.51
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Chambers that operate a CVB
Nebraska
50%
Illinois
10%
North Dakota
0%
Minnesota
35%
Iowa
33%South Dakota
85%
Wisconsin
38%
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Chambers that made a profit
2008 2010 2012
77% 55% 71%
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Expense Categories
48%Administration
Generally, as budgets increase, the percentage spent on programs also increases.
Trends
16%Operations
33%Programs
Salaries, benefits, etc. All other expensesRent, utilities, buildings, equipment, etc.
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Does chamber directly contribute to cost of medical insurance?
49% 51%2012
Annual BudgetHalf of chambers surveyed contribute to medical insurance. Over 95% of chambers with budgets over $300,000 contribute to the cost of medical insurance.
2010
Yes No
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If yes, what percent is paid for by the Chamber?
% Paid Employee Spouse Family
1 – 19 % 6.5% 4.3% 4.3%
20 – 50 % 9.8% 10.6% 10.6%
51 – 70 % 7.6% 8.5% 8.5%
71 – 80 % 33.7% 40.4% 40.4%
81 – 99 % 5.4% 8.5% 8.5%
100 % 37% 27.6% 27.6%
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Market Penetration
% of businesses who are chamber members drop as chamber grows larger
Chamber members
$100k ↑
$200k ↑
$1m↑
Potential chamber members
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Average # of employees
Full-Time Management Full-Time Non-Management Part-Time
2006 2008 2010 20120.5
11.5
22.5
33.5
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Membership Models
50%Investment Formula
10% of chambers using membership investment formulas plan on changing their membership model in the next 24 months
Trends
40%Tiered Dues
10%Other
Traditional dues formula factoring in employee count, etc.
Hybrid or other approaches
Members choose dues levels based on needs or interest
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CompensationPosition Mean Median Minimum Maximum
Chief Paid Executive $65,239.86 $58,000.00 $23,900.00 $190,000.00
Vice President $55,007.31 $47,741.00 $29,417.00 $109,463.00
Business, Financial or Administrative Manager $48,756.68 $40,000.00 $24,000.00 $93,542.00
Public or Government Affairs Manager $52,659.62 $50,000.00 $26,000.00 $95,000.00
Membership Manager $34,217.98 $33,000.00 (commission only) $81,500.00
Membership Salesperson $29,273.35 $27,840.96 (commission only) $80,000.00
Communications Manager $40,485.81 $38,000.00 $25,000.00 $68,000.00
Small Business Manager $57,216.67 $58,350.00 $36,000.00 $75,600.00
CVB Manager $46,648.84 $38,000.00 $25,168.00 $107,625.00
Special Projects Manager $35,658.80 $35,936.10 $18,000.00 $52,000.00
Information Services Manager $39,718.00 $37,500.00 $22,000.00 $59,250.00
Program Manager $38,790.94 $38,500.00 $19,337.00 $61,285.00
Economic Development Manager $66,129.57 $67,500.00 $27,040.00 $130,000.00
Administrative Assistant or Receptionist $29,029.25 $29,120.00 $16,000.00 $50,700.00
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Annual Base Salary
2006 2008 2010 2012MeanChief Paid Executive
Vice President
Membership Manager
$54,082 $55,060 $56,257 $65,239
$32,423 $35,281 $33,686 $34,217
$47,045 $50,198 $53,407 $55,007
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Bonus & Pay IncreasePosition Percent who
have bonus planAverage Potential
Bonus
Chief Paid Executive 47% $7,728.84
Vice President 33% $3,905.56
Business, Financial or Administrative Manager 35% $1,725.00
Public or Government Affairs Manager 42% $2,300.00
Membership Manager 50% $4,248.38
Membership Salesperson 38% $6,336.36
Communications Manager 34% $1,909.09
Small Business Manager 28% $1,000.00
CVB Manager 39% $2,370.00
Special Projects Manager 43% $3,466.67
Information Services Manager 50% $1,020.00
Program Manager 54% $1,742.11
Economic Development Manager 35% $5,700.00
Administrative Assistant or Receptionist 28% $989.86
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Profile of the Average Chamber Executive$50,000 and
below$50,001 - $100,000
$100,001 - $200,000
$200,001 - $300,000
$300,001 - $500,000
$500,001 - $750,000
$750,001 – $1 million
More than $1 million
• Female• 39.4 years old• Some College• 1-3 year tenure• 200 members• $28,635
• Female• 45 years old• Bachelor’s• 4-6 year tenure• 200 members• $36,230
• Female• 43.8 years old• Bachelor’s• 4-6 year tenure• 260 members• $46,054
• Female• 46 years old• Bachelor’s• 7-10 year tenure• 401 members• $51,971
• Female• 45 years old• Bachelor’s• 7-10 year tenure• 470 members• $67,246
• Male• 46 years old• Bachelor’s• 7-10 year tenure• 607 members• $82,433
• Male• 39 years old• Bachelor’s• 11-15 year tenure• 836 members• $94,000
• Male• 47 years old• Bachelor’s• 11-15 year tenure• 1,154 members• $131,825
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Conclusion
2012
Full survey report will be posted on the MACE website June 15th
Chambers who participated will receive a code for a complimentary copy. Those who did not participate can purchase the report for $45
Chambers desiring custom reports or specific data requests should be directed to:Carrie Kirkpatrick, Dowell Stute & [email protected] | 651-221-0850
Thank you
Any questions?