1

introduction

Limiting conditions

Assumptions

Purpose of report

Executive Summary

L

A

E

P

1

2

mArkEting findingS

2

overview

trade Area

inflow market

competition

LO

AT

PI

EC

3

mArkEt imPLicAtionS

3

Sales Potential

rent Potential

S

R

4

rESEArcH APPLicAtion

4

merchandising Strategy

category recommendations

Space Allocation

M

SA

CR

5

APPEndix

5

maps

charts

definitions

MP

CA

D