Post on 14-Feb-2017
Tatsuo Sakamoto Director of Sales, Japan
May 2016
2
()
( ) 1985 30 2008 2011 Google (AdMob) 2015 AppLovin
2
1 +400% 1 4
OPEN@
6
[]
iOS, Android, Amazon, Apple TV
[]
(/)
()
eCPM : 50-100 : 500-1000
: 800-2000
9
: KPI ()
()
10
1 Crossy Road (Hipster Whale)
()
9010(7 : 3 )
1/7 (14%)
11
1 10 coin GET
12
1 10 coin GET
5-6 40-50 coin
13
1 10 coin GET
5-6 40-50 coin
2-3 ()
14
1 10 coin GET
5-6 40-50 coin
2-3 ()()
15
()
1 10 coin GET
5-6 40-50 coin
2-3 ()
GET
16
()
1 10 coin GET
5-6 40-50 coin
2-3 ()
GET
Technology that Delivers Higher Ad Returns 17
()
GET
Technology that Delivers Higher Ad Returns 18
2 AdVenture Capitalist!
()
()
Technology that Delivers Higher Ad Returns 19
Technology that Delivers Higher Ad Returns 20
Technology that Delivers Higher Ad Returns 21
1
or Gold()
Technology that Delivers Higher Ad Returns 22
( 16)
or Gold()
4
Technology that Delivers Higher Ad Returns 23
( 16)
or Gold()
4
Technology that Delivers Higher Ad Returns 24
(?)
:
:
or
:
or
30
15-30
Technology that Delivers Higher Ad Returns 31
: Royal Revolt 2 (FlareGames)
()
(Food)
Technology that Delivers Higher Ad Returns 32
: Battle Camp (PennyPop)
3 &
()
RPG
() 15 | 60 1
20-40
AppLovin eCPM $15-20
(20 / 1 )
: ()
33
34
20
()
35
()
36
HAPPY
37
/
Technology that Delivers Higher Ad Revenues 38
Tatsuo Sakamoto @tatsuosakamototatsuo.sakamoto@applovin.com