収益以外のKPIも改善！「動画リワード広告の見えざる手」理論
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「動画リワード広告の えざる」 Tatsuo Sakamoto 坂本 達夫 Director of Sales, Japan May 2016
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Transcript of 収益以外のKPIも改善！「動画リワード広告の見えざる手」理論
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Tatsuo Sakamoto Director of Sales, Japan
May 2016
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( ) 1985 30 2008 2011 Google (AdMob) 2015 AppLovin
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1 +400% 1 4
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OPEN@
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iOS, Android, Amazon, Apple TV
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eCPM : 50-100 : 500-1000
: 800-2000
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: KPI ()
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1 Crossy Road (Hipster Whale)
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9010(7 : 3 )
1/7 (14%)
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1 10 coin GET
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1 10 coin GET
5-6 40-50 coin
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5-6 40-50 coin
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Technology that Delivers Higher Ad Returns 17
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GET
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Technology that Delivers Higher Ad Returns 18
2 AdVenture Capitalist!
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Technology that Delivers Higher Ad Returns 19
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Technology that Delivers Higher Ad Returns 20
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Technology that Delivers Higher Ad Returns 21
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Technology that Delivers Higher Ad Returns 22
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Technology that Delivers Higher Ad Returns 23
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Technology that Delivers Higher Ad Returns 24
(?)
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:
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15-30
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Technology that Delivers Higher Ad Returns 31
: Royal Revolt 2 (FlareGames)
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(Food)
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Technology that Delivers Higher Ad Returns 32
: Battle Camp (PennyPop)
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RPG
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AppLovin eCPM $15-20
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HAPPY
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Technology that Delivers Higher Ad Revenues 38
Tatsuo Sakamoto @[email protected]
