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© Copyright 2007, Kimia Solutions, S.L.www.kimiasol.com October 2007
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Page 2 © Copyright 2007, Kimia Solutions, S.L.
2000 – WWW
INTERNET PORTALS ARE FLYING HIGH
Lycos is bought for 5,4 billion €
Altavista plans an IPO in April
Terra’s share reaches a 158 € high
CONTENT IS KING, AND DOMINATES THE USER
2000 – MOBILE
MOBILE OPERATORS ARE BIDDING FOR UMTS LICENSES
Germany – 6 Licenses, 20 billion €
UK – 5 Licenses, 22 billion £
Italy – 5 Licenses, 12 billion €
DATA SERVICES ARE THE NEW EL DORADO
REMINDING HISTORY
Page 3 © Copyright 2007, Kimia Solutions, S.L.
REMINDING HISTORY
2000
THE HUNT FOR THE GOLD IS OPENWWW
CONTENT PORTALS
MOBILE
DATA SERVICES
Page 4 © Copyright 2007, Kimia Solutions, S.L.
TODAY – WWW
THE WWW DOMINANCE HAS SHIFTED TO THE USERS
The big portals are on the downfall
Today it is all about communities, search, UGC and syndication
THE FREE EVOLUTION OF THE WWW MODELS HAS HAD A HEAVY IMPACT ON THE VALUE CHAIN
TODAY – MOBILE
OPERATORS HAVE KEPT THEIR USER IN A WALLED GARDEN
Apart from Operator portals there is no real mobile web yet
Off portal is the new magic word
WHERE ARE THOSE OFF-PORTAL FIELDS OF GOLD?
REMINDING HISTORY
Page 5 © Copyright 2007, Kimia Solutions, S.L.
PPPFFF …
… HOW DO I TURN THIS WWW THING INTO MOBILE
GOLD?
EXPLORING THE OFF-PORTAL
Page 6 © Copyright 2007, Kimia Solutions, S.L.
EXPLORING THE OFF-PORTAL
MOBILE WEB RENDERING
WHY NOT TAP INTO THE INFINITE WWW AS A SOURCE OF CONTENT?
Distortion of the user experience
What about new, advanced mobile html browsers?
What about AJAX, or multimedia content?
MOBILE SEARCH
WHITE LABELLED SEARCH
BRANDED SEARCH
Strong technology, but little content
Search, or magnifying?
Page 7 © Copyright 2007, Kimia Solutions, S.L.
HARRY POTTER
… MAYBE HP CAN SHOW ME …
… ANOTHER WAY …
TRANSFORMATION
Page 8 © Copyright 2007, Kimia Solutions, S.L.
AL-KIMIA
“THE ART OF TRANSFORMATION”
NICOLAS FLAMEL1330 – 1410
FAMOUS ALCHEMISTINVENTOR OF THE PHILOSOPHERS STONE
TRANSFORMATION
Page 9 © Copyright 2007, Kimia Solutions, S.L.
UNDER THE WWW SURFACE
EVOLUTION
Presentation separated from data
User controlled content syndication
PAST
Data = presentation
Monolithic content portals
FROM MONOLYTHS TO SYNDICATED BUILDING BLOCKS
Presentation layer
Data layer
CONTENT SYNDICATION
RSS RDF ATOM ETC.
Page 10 © Copyright 2007, Kimia Solutions, S.L.
INTERNET TO MOBILE
KIMIA TRANSFORMS WWW BUILDING BLOCKS INTO MOBILE SERVICES
Mobile Web
World Wide Web User controlled syndication
Unlimited content source
100% mobile user experienceBELOW THE SURFACE
DIRECT ACCESS TO DATA LAYERS
Page 11 © Copyright 2007, Kimia Solutions, S.L.
INTERNET TO MOBILE
Wap
Mms
On device
DVB-H
Harvesting
Scheduling
News
Blogs
Podcasting
Multimedia
Communities
Search
Transcoding
TECHNOLOGY
CONTENT MOBILE DELIVERY
Bundling
Rendering
Page 12 © Copyright 2007, Kimia Solutions, S.L.
WRAP UP – TODAY
KIMIA PLUGS INTO THE DATA
LAYERS OF THE WWW TO
CHANNEL CONTENT TO
MOBILE
NICOLAS FLAMEL HARRY POTTER
Page 13 © Copyright 2007, Kimia Solutions, S.L.
WHAT ‘S NEXT?
KIMIA IS WORKING ON
TECHNOLOGY TO CHANNEL
THE VIRALITY OF THE WWW
TO MOBILE
DIMITRI IVANOVSKI BIRD FLU VIRUS
Page 14 © Copyright 2007, Kimia Solutions, S.L.
ABOUT KIMIA
25 Professionals
5 Nationalities
Senior development team (10Y+)
Development since 2005
Formally founded in 2006
2MM Round A Funding in 2007
FUNDED BY DEBAEQUE VC
SOME FIGURES WORLD CLASS TEAM
Page 15 © Copyright 2007, Kimia Solutions, S.L.
CONTACT
KIMIA
Karel De Beule
Mailto: kbeule@kimiasol.com
Mobile: +34 670 564 687
CONTACT
THANK YOU FOR
YOUR ATTENTION!