Navigating the Enterprise Mobile Landscape

Jesus Rodriguez, CEO

About Me

• Hackerpreneur• Co-Founder KidoZen• Advisor to software companies (Microsoft, Oracle….)• Board member• Investor• Speaker & author• http://jrodthoughts.com• http://weblogs.asp.net/gsusx • https://twitter.com/jrdothoughts

About KidoZenCOMPANY

Enterprise Mobile App Platform (PaaS) Headquarters: Miami, FL Development Center: Buenos Aires, Argentina Privately Held Series A of $5 Million: November 2013, Third

Point VenturesWHAT WE PROVIDE

Enterprise Mobile Backend-as-a-Service API Mobile SDKs Mobile Enterprise Application Center HTML 5 Hosting Mobile Data Virtualization Mobile Data Management Mobile Analytics Mobile App Prototyper

CUSTOMERS

HIGHLIGHTS

• Large Number of Enterprise APIs

• Public, Private, Hybrid Cloud & On-Premise

• Access and Manage Enterprise Data Sources by Applying Security Policies at the Data Level for Mobility Management

• 100+ Global 1000 Customers• Pricing starts at $5k/10M

API Calls/10K Users/200GB Store per Month

25 partners in 50 countries

Canada

United States

AustraliaSouth Africa

TaiwanPhilippines

Argentina

EgyptKuwaitSaudi ArabiaUAE

MexicoIndia

MalaysiaSingaporeIndonesia

China

EuropeAustriaBelgiumCzech RepublicFranceGermanyHungaryIrelandItalyLuxembourgNetherlandsNorwayPortugalSlovakiaSpainSwedenSwitzerlandUnited Kingdom

Russia

Geographic Coverage

Today’s Agenda

• Interpreting this summer’s mobility headlines• A new thesis about the enterprise mobile market

Industry Headlines

Apple & IBM Announce Strategic Alliance (

http://www.kidozen.com/weeks-later-reflections-apple-ibm-partnership

/)

Industry Headline

• It’s not 1984 anymore • Partnership seems highly irrelevant for IBM• Single vendor strategy = lock-in• Doesn’t address the biggest problem with enterprise

mobile business solutions: customization!

Interpretation

Amazon Announces AWS Mobile Services (http://www.kidozen.com/amazon-releases-aws-mobile-services-love

/)

Industry Headline

• Mostly a consumer offer• Complements AWS IaaS and PaaS capabilities• Lacks support for on-premise integration • Lacks support for EMM and MAM capabilities

Interpretation

Yahoo buys Flurry for $250M (

http://www.flurry.com/blog/flurry-insights/flurry-yahoo-next-chapter#.

U_28lfldV8F)

Industry Headline

• Signals Yahoo’s entrance into the mobile space• Proves that mobile business analytics have to go

beyond advertising to achieve market domination• Mobile business analytics for the enterprise remains

an untapped market

Interpretation

Google Acquires Divide (

http://www.kidozen.com/google-acquires-divide-the-new-generation-mdm-just-got-mainstream-2

/)

Industry Headline

• Google is surrounding Android with enterprise-ready offerings• MDM is becoming an essential part of mobile OS’s• Divide will be deeply integrated with Google Apps

Interpretation

Google acquires Appurify (

http://www.kidozen.com/google-acquires-appurify-perspective/)

Industry Headline

• Google is surrounding Android with enterprise-ready development tools and frameworks• The acquisition proves that crowd sourced mobile

testing vendors are struggling to achieve critical mass• The acquisition is a step to add mobile testing

capabilities as part of broader mobile platforms

Interpretation

BlackBerry buys Secusmart (http://www.kidozen.com/why-we-are-bullish-

on-blackberry/)

Industry Headline

• Provides the foundation for a “secure BlackBerry” ― encrypted voice, SMS, media communications• Expands BlackBerry EMM value proposition to highly

secured topologies• Expands BlackBerry messaging services value

proposition

Interpretation

Lookout raises $150M (

http://blogs.wsj.com/digits/2014/08/13/big-funds-bet-150-million-on-mobile-security-startup-lookout

/)

Industry Headline

• The mobile device security value proposition should expand beyond MDM providers• Open and simpler platforms are destined to win in the

space• As the enterprise mobile market evolves Lookout’s

value proposition will become more relevant

Interpretation

KidoZen announces general availability of mobile data virtualization and mobile data management platforms

(http://http://www.kidozen.com/press-release/kidozen_mobile_data_management/

)

Industry Headline

• First solution of its type in the market• Mobile data virtualization = one API to access all your

business data from mobile apps• Mobile data management = securing enterprise data

assets used by mobile apps• >50 customers in production with the platforms

Interpretation

An emerging trend to follow…

The enterprise mobile market is headed for consolidation

Thesis about the enterprise mobile market

• Market will evolve from fragmented, isolated solutions to more complete mobile platforms• Many of the current mobile platform offerings won’t

survive as standalone categories• Several factors are contributing to the consolidation:• Enterprises like end-to-end solutions• MDM is getting increasingly commoditized • Mobile OS vendors are expanding their value proposition

from devices to enterprise capabilities

Interpretation

Summary

• Apple is getting more serious about the enterprise• Google is surrounding Android with enterprise-ready

technologies• BlackBerry is doubling down on cyber security• Yahoo! has entered the mobile market with the

acquisition of Flurry• KidoZen is rapidly expanding beyond enterprise

mBaas offering and becoming a next-generation enterprise mobile platform• The enterprise mobile market is consolidating• We are already seeing the initial signs of consolidation

Watch today’s webinar on-demand at:http://youtu.be/Lf4JMQNTr0Y

ThanksJesus Rodriguez: jr@kidozen.com

http://twitter.com/#!/jrodthoughtshttp://jrodthoughts.com/

www.kidozen.com