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Kido zen navigating the mobile landscape
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Transcript of Kido zen navigating the mobile landscape
Navigating the Enterprise Mobile Landscape
Jesus Rodriguez, CEO
About Me
• Hackerpreneur• Co-Founder KidoZen• Advisor to software companies (Microsoft, Oracle….)• Board member• Investor• Speaker & author• http://jrodthoughts.com• http://weblogs.asp.net/gsusx • https://twitter.com/jrdothoughts
About KidoZenCOMPANY
Enterprise Mobile App Platform (PaaS) Headquarters: Miami, FL Development Center: Buenos Aires, Argentina Privately Held Series A of $5 Million: November 2013, Third
Point VenturesWHAT WE PROVIDE
Enterprise Mobile Backend-as-a-Service API Mobile SDKs Mobile Enterprise Application Center HTML 5 Hosting Mobile Data Virtualization Mobile Data Management Mobile Analytics Mobile App Prototyper
CUSTOMERS
HIGHLIGHTS
• Large Number of Enterprise APIs
• Public, Private, Hybrid Cloud & On-Premise
• Access and Manage Enterprise Data Sources by Applying Security Policies at the Data Level for Mobility Management
• 100+ Global 1000 Customers• Pricing starts at $5k/10M
API Calls/10K Users/200GB Store per Month
25 partners in 50 countries
Canada
United States
AustraliaSouth Africa
TaiwanPhilippines
Argentina
EgyptKuwaitSaudi ArabiaUAE
MexicoIndia
MalaysiaSingaporeIndonesia
China
EuropeAustriaBelgiumCzech RepublicFranceGermanyHungaryIrelandItalyLuxembourgNetherlandsNorwayPortugalSlovakiaSpainSwedenSwitzerlandUnited Kingdom
Russia
Geographic Coverage
Today’s Agenda
• Interpreting this summer’s mobility headlines• A new thesis about the enterprise mobile market
Industry Headlines
Apple & IBM Announce Strategic Alliance (
http://www.kidozen.com/weeks-later-reflections-apple-ibm-partnership
/)
Industry Headline
• It’s not 1984 anymore • Partnership seems highly irrelevant for IBM• Single vendor strategy = lock-in• Doesn’t address the biggest problem with enterprise
mobile business solutions: customization!
Interpretation
Amazon Announces AWS Mobile Services (http://www.kidozen.com/amazon-releases-aws-mobile-services-love
/)
Industry Headline
• Mostly a consumer offer• Complements AWS IaaS and PaaS capabilities• Lacks support for on-premise integration • Lacks support for EMM and MAM capabilities
Interpretation
Yahoo buys Flurry for $250M (
http://www.flurry.com/blog/flurry-insights/flurry-yahoo-next-chapter#.
U_28lfldV8F)
Industry Headline
• Signals Yahoo’s entrance into the mobile space• Proves that mobile business analytics have to go
beyond advertising to achieve market domination• Mobile business analytics for the enterprise remains
an untapped market
Interpretation
Google Acquires Divide (
http://www.kidozen.com/google-acquires-divide-the-new-generation-mdm-just-got-mainstream-2
/)
Industry Headline
• Google is surrounding Android with enterprise-ready offerings• MDM is becoming an essential part of mobile OS’s• Divide will be deeply integrated with Google Apps
Interpretation
Google acquires Appurify (
http://www.kidozen.com/google-acquires-appurify-perspective/)
Industry Headline
• Google is surrounding Android with enterprise-ready development tools and frameworks• The acquisition proves that crowd sourced mobile
testing vendors are struggling to achieve critical mass• The acquisition is a step to add mobile testing
capabilities as part of broader mobile platforms
Interpretation
BlackBerry buys Secusmart (http://www.kidozen.com/why-we-are-bullish-
on-blackberry/)
Industry Headline
• Provides the foundation for a “secure BlackBerry” ― encrypted voice, SMS, media communications• Expands BlackBerry EMM value proposition to highly
secured topologies• Expands BlackBerry messaging services value
proposition
Interpretation
Lookout raises $150M (
http://blogs.wsj.com/digits/2014/08/13/big-funds-bet-150-million-on-mobile-security-startup-lookout
/)
Industry Headline
• The mobile device security value proposition should expand beyond MDM providers• Open and simpler platforms are destined to win in the
space• As the enterprise mobile market evolves Lookout’s
value proposition will become more relevant
Interpretation
KidoZen announces general availability of mobile data virtualization and mobile data management platforms
(http://http://www.kidozen.com/press-release/kidozen_mobile_data_management/
)
Industry Headline
• First solution of its type in the market• Mobile data virtualization = one API to access all your
business data from mobile apps• Mobile data management = securing enterprise data
assets used by mobile apps• >50 customers in production with the platforms
Interpretation
An emerging trend to follow…
The enterprise mobile market is headed for consolidation
Thesis about the enterprise mobile market
• Market will evolve from fragmented, isolated solutions to more complete mobile platforms• Many of the current mobile platform offerings won’t
survive as standalone categories• Several factors are contributing to the consolidation:• Enterprises like end-to-end solutions• MDM is getting increasingly commoditized • Mobile OS vendors are expanding their value proposition
from devices to enterprise capabilities
Interpretation
Summary
• Apple is getting more serious about the enterprise• Google is surrounding Android with enterprise-ready
technologies• BlackBerry is doubling down on cyber security• Yahoo! has entered the mobile market with the
acquisition of Flurry• KidoZen is rapidly expanding beyond enterprise
mBaas offering and becoming a next-generation enterprise mobile platform• The enterprise mobile market is consolidating• We are already seeing the initial signs of consolidation
Watch today’s webinar on-demand at:http://youtu.be/Lf4JMQNTr0Y
ThanksJesus Rodriguez: [email protected]
http://twitter.com/#!/jrodthoughtshttp://jrodthoughts.com/
www.kidozen.com