Becoming the un-carrier Andrew Sherrard, SVP

No iPhone

2012 No LTE

AT&T Break-up No Brand Differentiation

2 Million CUSTOMERS LOST

2013

Why do we EXIST?

CHANGE WIRELESS FOR THE BETTER

SIMPLE FAIR

GREAT VALUE CUSTOMER FOCUSED

A stupid, broken, arrogant industry

1.0

Un-carrier 1.0 Unlimited data,

no contract

Un-carrier 2.0 Upgrade when

you want

Un-carrier 3.0 International

Roaming

Un-carrier 3.0 Part 2

Tablets unleashed

Un-carrier 4.0 We’ll pay your early

termination fees

ETFs

YOU ARE HERE

WHO WANTS IN?

Why do YOU exist?