Keynote: Becoming the Un-carrier - Andrew Sherrard
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Becoming the un-carrier Andrew Sherrard, SVP
description
Andrew Sherrard's Keynote at MarketMix 2014
Transcript of Keynote: Becoming the Un-carrier - Andrew Sherrard
Becoming the un-carrier Andrew Sherrard, SVP
No iPhone
2012 No LTE
AT&T Break-up No Brand Differentiation
2 Million CUSTOMERS LOST
2013
Why do we EXIST?
CHANGE WIRELESS FOR THE BETTER
SIMPLE FAIR
GREAT VALUE CUSTOMER FOCUSED
A stupid, broken, arrogant industry
1.0
Un-carrier 1.0 Unlimited data,
no contract
Un-carrier 2.0 Upgrade when
you want
Un-carrier 3.0 International
Roaming
Un-carrier 3.0 Part 2
Tablets unleashed
Un-carrier 4.0 We’ll pay your early
termination fees
ETFs
YOU ARE HERE
WHO WANTS IN?
Why do YOU exist?