Keynote: Becoming the Un-carrier - Andrew Sherrard

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Becoming the un-carrier Andrew Sherrard, SVP

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Andrew Sherrard's Keynote at MarketMix 2014

Transcript of Keynote: Becoming the Un-carrier - Andrew Sherrard

Page 1: Keynote: Becoming the Un-carrier - Andrew Sherrard

Becoming the un-carrier Andrew Sherrard, SVP

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No iPhone

2012 No LTE

AT&T Break-up No Brand Differentiation

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2 Million CUSTOMERS LOST

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2013

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Why do we EXIST?

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CHANGE WIRELESS FOR THE BETTER

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SIMPLE FAIR

GREAT VALUE CUSTOMER FOCUSED

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A stupid, broken, arrogant industry

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1.0

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Un-carrier 1.0 Unlimited data,

no contract

Un-carrier 2.0 Upgrade when

you want

Un-carrier 3.0 International

Roaming

Un-carrier 3.0 Part 2

Tablets unleashed

Un-carrier 4.0 We’ll pay your early

termination fees

ETFs

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YOU ARE HERE

WHO WANTS IN?

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Why do YOU exist?

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