Post on 13-Jul-2015
Topics for today
Being Famous Insights:
Having the courage to form an opinion Why it is important (now more than ever) Reality Check: Change
Getting started What brand characteristics did leaders identify the most
in the study Personal branding exercise What to do once you have taken the first step
Creating your first Point of View How lucky are you?
Insights: Leaders know what they are “famous” for
Leaders … Embrace their personal brand and rely on
that connection to make decisions that are routinely better for their future.
Inherently tie their personal brand to personal performance expectations
Make decisions, they have the found courage to form an opinion, because they are confident in their foundations.
Insights: Why Bother?
If you don’t know your value – how can you expect anyone else to know?
We can only rely on ourselves to protect our jobs, we must take charge of our own careers and destinies, we must remain aware of what matters to us and the marketplace to remain agile and valuable
We can’t be aware of everything, you must make choices on where to focus your time, energy and efforts
Our old ways of making decisions may not work any more
Reality Check: Change, but what type?
Factoids: “The average lifespan of a Fortune 500 company is less than 12 years, in 1980
it was 39 years.” “Less than 7% of our workforce is employed by Fortune 500 companies”. “7 out of 10 Americans want to be self-employed” The US Dept of Labor projects a
68% increase in white collar contract labor thru 2015 the contract workforce will experience 54% cumulative growth through 2014...more
than double the growth of the overall workforce.
Change Change Change
Getting Started:Solving the Personal Brand Question
POV Planning - Personal Brand Column 1 Column 2 Column 3
POV Title/Topic Ideas Actions / OutcomesProvide 3 words that describe your brand
provide an example of being the brand what performance is desired
Provide 3 more score being the brand today what choices need to be made
Provide 3 more prioritize actions required
Personal Brand Exercise
A now a volunteer from the audience..
Play along….
Word 9Word 8Word 7
Word 6Word 5Word 4
Word 3Word 2Word 1
Commonly used words
Authentic Commitment Creative Excellence Focus Friendship Integrity
Knowledge Passionate Relationships Teamwork Tenacious Trustworthy
Commonly used words
Adaptable Advisor Caring Collaboration Connected Demanding Driven
Energetic Fun Loyal Positive Success Visionary
Forming an opinionWhat is a Point of View (POV)
Your Point of View contains your baseline for success
The Point of View is simply the perspective.
It is the answer to the question. What do you see?
POV Definition – Personal Brand
Brand Characteristics Insights/Stories Examples
IntegrityIntellectSelf-Reliance
CreativeVivaciousExcellence
HonorGenuineSuccess-Oriented
Provide a historical insight or story for each word
Examine the data points or outcomes for each story.
Document experiences Using positive expressions Or action oriented terms
Have the courage to form an opinion - Create a POV about yourself
How Lucky Are You?
Making better decisions does not require LUCK
Decisions can be made more quickly if you have established parameters or boundaries.
You can change and enhance your patterns for making decisions
Summary
Understand your personal brand
Prepare your point of view
Be ready to make a decision
Be prepared to make a better decision
Conclusion
You never know when you are ready, you just know when it is your turn.
Ty Murray, Bull Riding Champion
Thank you!
Denise Holloway UnderwoodStratagen GA Inc (SGINC)
dunderwood3131@gmail.comcell: 770 833 5563
www.sginccoaching.com