Bristol, 19th March

#EdgeBristol Wi-Fi Password: 0A4C16

Kate Brennan@Kate_Brennan

What is content anyway?

“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.”

My definition

Creating or sharing things that people want to read, watch, or listen to.

Where we want to be

What you want to say

What your customers want to consume

Being a good date

Where we want to be

What you want to say

What your customers want to consume

Pick two:

Informative

Fun Helpful

Which format?

Find the right frame

Three ways of talking about research

Finding your frame

(keep testing)

What fires up your audience?

Optimise for format

Create or curate?

Create or curate?

Where do we find content?

1. Be a good date

2. Don’t forget your business objectives

3. Curation is an option

To sum up…

Kate Brennan@Kate_Brennan

Any questions?

Bristol, 19th March

#EdgeBristol Wi-Fi Password: 0A4C16