Just about C(rowd) - PRoactive 2012 #Prime

Post on 25-Jan-2015

1.073 views 1 download

description

 

Transcript of Just about C(rowd) - PRoactive 2012 #Prime

JUST ABOUT “C”

Content Curation Crowd Funding & Crowd Voting Cross Linking

1.    Content curation

MUSEUM CURATORS – seek & keep value

How many of your last 20 posts were 100 percent original content?

less time-consuming

much quicker rewarding  

1.  Content

2.  Aggregate

3.  Curate

Content makers are the essential part.

Organize Position Make relevant

Desirable Unique Premium

Industry Competitors Trends Technology Editorial direction Development plans

A museum director is often the head curator at a museum.

Social media strategist should be head content curator.

2.    Crowd funding

Jeff Howe

Crowd wisdom

grupe sigurno poseduju više znanja od pojedinaca

Crowd creation

masa logično ima više kreativne energije od pojedinca

Crowd voting

masa je objektivnija jer je ona ipak grupa pojedinaca.

Crowd funding

mnogi daju malo, ali je to mnogo.

23 Nick Bertke I have a dream!

World Remix World Remix

Ne šta masa može vama da da već šta vi dajete masi nazad!

 Motivacija

 Koordinator  

 Akcionari  

Ljudi veruju u ono što stvaraju!

3.    Cross linking

+  20  

Povežite potrebe ne samo sadržaje!

@GagaDjermanovic @PRpepper

Thank you!