. . .MAKING BET TER PRODUCTS FASTER

JUPITER SYSTEMS PRODUCT INNOVATION INITIATIVE

NEW PRODUCTS PROCESS

Ideas

Marketing Requirements Document (MRD)

Technical Requirements Documentation

Product Requirements Document (MRD)

$hip Product

WHAT IS THE MRD?

• Meaning of MRD – "Market Requirements Document", is a document written by the Product Marketing Group to express their wants and needs for the product or service. Once written the MRD is then given to an Engineering Team to propose a new product or revision.

Engineering Team

Product Market Team

Product Needs

Product Ideas

Agreement

MRD

COMPONENTS OF MRD

• Executive Summary • Purpose Goals • Delivery Date • Target Market &

Customer • Overall position • Competition • Use Model • Customer needs &

Corresponding Features

• Systems & Technical Requirements • Quality Assurance &

Testing

WHAT IS THE PRD?

• Meaning of PRD – “Product Requirements Document", is a document written by the Engineering Team or Product Management Team to define the product being made.

• Functional Requirements• Usability Requirements• Technical Requirements

– (e.g. security, network, platform, integration, client.)

• Interaction requirements – (e.g. how the product should work with other

systems

WHAT IS THE TECHNICAL REQUIREMENTS DOCUMENT?

NEW PRODUCTS PROCESS

Ideas

Marketing Requirements Document (MRD)

Ideas

Product Requirements Document (PRD)

Shipping Product

NEW PRODUCTS PROCESS

Ideas

Marketing Requirements Document (MRD)

Ideas

Product Requirements Document (PRD)

Shipping Product

Jupiter Challenge. Create a process to make this easier.

ALLOWING PRODUCT IDEAS TO COME FROM

Customers Employees

WHAT IS THE TECHNICAL REQUIREMENTS DOCUMENT?

Customer/Employee has

great idea

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Email team/group

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NEW IDEA FILTER PROCESS

Idea GenerationExec

Sponsorship

New Product Initiative Group

MRD

INFORMATION EXEC SPONSOR MUST PRESENT TO NEW PRODUCT INITIATIVE

GROUP

• Project scope• Purpose Goals • Target Market• Competitive response

or new opportunity• Competitive

Alternatives• Initial estimate of

technical feasibility• Obvious development

risks• 3rd party requirements• Gating factors or dates• 3-year revenue

estimate• Gross margin estimate• Estimated project costs

(internal and external)