Jupiter
12
...MAKING BETTER PRODUCTS FASTER JUPITER SYSTEMS PRODUCT INNOVATION INITIATIVE
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Transcript of Jupiter
. . .MAKING BET TER PRODUCTS FASTER
JUPITER SYSTEMS PRODUCT INNOVATION INITIATIVE
NEW PRODUCTS PROCESS
Ideas
Marketing Requirements Document (MRD)
Technical Requirements Documentation
Product Requirements Document (MRD)
$hip Product
WHAT IS THE MRD?
• Meaning of MRD – "Market Requirements Document", is a document written by the Product Marketing Group to express their wants and needs for the product or service. Once written the MRD is then given to an Engineering Team to propose a new product or revision.
Engineering Team
Product Market Team
Product Needs
Product Ideas
Agreement
MRD
COMPONENTS OF MRD
• Executive Summary • Purpose Goals • Delivery Date • Target Market &
Customer • Overall position • Competition • Use Model • Customer needs &
Corresponding Features
• Systems & Technical Requirements • Quality Assurance &
Testing
WHAT IS THE PRD?
• Meaning of PRD – “Product Requirements Document", is a document written by the Engineering Team or Product Management Team to define the product being made.
• Functional Requirements• Usability Requirements• Technical Requirements
– (e.g. security, network, platform, integration, client.)
• Interaction requirements – (e.g. how the product should work with other
systems
WHAT IS THE TECHNICAL REQUIREMENTS DOCUMENT?
NEW PRODUCTS PROCESS
Ideas
Marketing Requirements Document (MRD)
Ideas
Product Requirements Document (PRD)
Shipping Product
NEW PRODUCTS PROCESS
Ideas
Marketing Requirements Document (MRD)
Ideas
Product Requirements Document (PRD)
Shipping Product
Jupiter Challenge. Create a process to make this easier.
ALLOWING PRODUCT IDEAS TO COME FROM
Customers Employees
WHAT IS THE TECHNICAL REQUIREMENTS DOCUMENT?
Customer/Employee has
great idea
Old
Sch
ool W
ayN
ew
Sch
ool
Way
Email team/group
Yammer
NEW IDEA FILTER PROCESS
Idea GenerationExec
Sponsorship
New Product Initiative Group
MRD
INFORMATION EXEC SPONSOR MUST PRESENT TO NEW PRODUCT INITIATIVE
GROUP
• Project scope• Purpose Goals • Target Market• Competitive response
or new opportunity• Competitive
Alternatives• Initial estimate of
technical feasibility• Obvious development
risks• 3rd party requirements• Gating factors or dates• 3-year revenue
estimate• Gross margin estimate• Estimated project costs
(internal and external)
