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THE FUTURE IS NOW

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WORKING WITH DEVELOPERS TO CREATE NEWS PRODUCTS

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A few words about myself…• Veteran journalist• Worked with digital

media since 2006• 22 years in Schibsted

Media Group

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Schibsted Tech Polska

• Established 2012• 150 developers in

Krakow and Gdansk

• Works with all Schibsted´s media houses in Scandinavia

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ENGAGING 200 MILLION PEOPLE …

NEW ONLINE

SERVICES

A GLOBAL LEADERIN ONLINE CLASSIFIEDS

SMART SERVICESFOR EVERYDAY LIVING

WORLD CLASSDIGITAL MEDIA HOUSES

WE’RE INVESTING HEAVILY IN TECH & DATA

GLOBAL SCALE & LOCAL STRENGTH

GLOBAL SCALEto build the product necessary platforms

LOGGED IN

ADVANCED ANALYTICS

TECH PLATFORMS

FREQUENT NATIONAL REACHSufficient reach on a daily basis

to be top-of-mind

GREAT LOCAL DATACombined data in ecosystems give us the edge

over the American giants

LOCAL STRENGTH

Local newsNational newsMarketplacesSmart services

E-commercePersonal financePrice comparison

+ +

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BUT GOING BACK TO KRAKOW…

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The tech-editorial culture crashA TECH-EDITORIAL CULTURE CRASH

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The new product manager roleThe new product manager role

• Understands both technology and content

• Dedicated to the role

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Developers are creative too• It is the merge

between content experts and programmers that can bring the best products

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GREAT PROGRAMMERS ENABLE GREAT JOURNALISM

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HOW WE WORK TOGETHER

SOME PRODUCT EXAMPLES

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The hackday storyLiberate the content!

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The hackday storyHow a Hack Day made a big change

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AFTENPOSTEN +

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TINDER FOR NEWS

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A/B tool for journalists

• Tool to let journalists test headlines live with readers

• Choose the headline with most clicks

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HELPING READERS WITH TRAFFIC JAMS

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Digital city guide for millennials

NORWAY´S BIGGEST WEB-TV PLATFORM

HELPING JOURNALISTS REPORT LIVE

SUMMING UP

NEW PRODUCTS ARE CREATED ACROSS DIFFERENT COMPETENCIES

User experienceData analytcs

JournalismSoftware

engineering

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