TERJE SELJESETH CEO Schibsted Classified Media

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Tittel Undertittel TERJE SELJESETH CEO Schibsted Classified Media

Transcript of TERJE SELJESETH CEO Schibsted Classified Media

Tittel

Undertittel

TERJE SELJESETH

CEO

Schibsted Classified Media

Two strong strategic legs

European leader in rapidly growing online marketplaces

Leading positions in print and online spacein Norway, Sweden and International

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2 CMD 2010 - Terje Seljeseth - Schibsted Classified Media

Two strong strategic legs

European leader in rapidly growing online marketplaces

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3 CMD 2010 - Terje Seljeseth - Schibsted Classified Media

Online classifieds have very attractive economics with a pot

of gold at the end of the rainbow

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Stage 1:

New launches

Stage 2:

Emerging leaders

Stage 3:

Established leaders

• Year 0-3

• In the pack

• Heavy investment

• Build a mass of

horizontal trading

volume

• Year 3-5

• Leaving the pack

• Around break-even

• Develop business

model and build

leading brand

• Year 5+

• 3-10x number 2

• 40-60% EBITDA

• Leverage audience into

advertizing

• Partner of choice for

professionals in

verticals

Age

Position

Economics

Focus

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

SCM has an attractive portfolio with both established

leaders, emerging leaders and new launches

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New launches Emerging leaders Established leaders

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

European leader in rapidly growing online marketplaces Blocket and Bytbil are market leaders in Sweden

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1 175 1 175

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Blocket Tradera Hemnet Bytbil

Wide lead over competition

(Unique weekly visitors¹, ‘000)

Source: Kiaindex, IDC1 As of the 19th week of 2009

² Based on Bloket/Bytbil revenues in 2008 divided by total unique internet users in Sweden

• Blocket is #1 in general

merchandise and cars

• Bytbil is #1 for car

dealerships

• Monetisation as driver of

success, while potential for

growth to come from

introduction of new features

(e.g., recently introduced

gallery product)

• Revenue yield per

Swedish internet

population of NOK50²

Remarkable return on Schibsted’s 2003 acquisition of Blocket

Leading online classifieds

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Leading online classifieds

European leader in rapidly growing online marketplaces FINN is the clear market leader in four key verticals in Norway

• #1 positions in general

merchandise, jobs, cars and

real estate

• Growing position in travel and

dating markets

• Norway’s #2 largest site in

terms of page views

• Innovative online business

directories (through former

Sesam)

• Revenue yield per internet

population of NOK179¹

FINN has #1 positions in four key verticals in Norway

Source: TNS Gallup, NAV, Opplysningsradet for veitrafikk, Norges eiendomsmegierforbund, IDC

¹ Based on FINN revenues in 2008 divided by total unique internet users in Norway

Jobs

Property

Maps

Dating

Cars

Boats

Bikes

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1

Professional

toolsGeneral merchandise

1

Travel

Services

Craftsman, cleaning, child care

Flights Hotels Last minute Packages

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FINN has greater than 80% market share in four key verticals in Norway

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Our established leaders are not only highly profitable but

also continue to deliver growth

30,2

8,5

3,5

0,9

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Revenue/internet user

€, Q2 2010 annualized

Revenue growth

Q2 2009 – Q2 2010

32%

26%

10%

128%

Note: Growth is in reported currency (NOK for Finn, EUR for SCM assets)

Source: Schibsted Q2 report, Eurostat

47 %

60 %

50 %

37 %

EBITA margin

Q2 2010

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

SCM has an attractive portfolio with both established

leaders, emerging leaders and new launches

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New launches Emerging leaders Established leaders

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

Emerging leaders continue to deliver strong growthAugust visit volumes

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+ 61% + 59% + 57%

Source: XitiCMD 2010 - Terje Seljeseth - Schibsted Classified Media

SCM has an attractive portfolio with both established

leaders, emerging leaders and new launches

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New launches Emerging leaders Established leaders

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

Our Blocket model is consistently outperforming other

generalist trading platforms – example France and Italy

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500

1000

1500

2000

2500

3000

3500

4000

1 3 5 7 9 11 1 3 5 7

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Monthly page views, millions

eBay Classifieds = kijiji.fr + annonces.ebay.fr and kijiji.it + annunci.ebay.it

Source: Google Ad Planner

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200

400

600

800

1000

1200

1 3 5 7 9 11 1 3 5 7

eBay classifieds

eBay Auctions

eBay Classifieds

eBay Auctions

France Italy

2009 2010 2009 2010

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Possible outcomes – if we succeed or not

Capabilities

Leadership On path to leadership No clear path to leadership

Product

Concept and core

Features

Usability

Marketing

Search engine

marketing

Branding

Performance management

Intensive coaching and

support

Systematic evaluation

Organizational

Development

Schibsted Way

We have established international capabilities to help our

businesses become leaders

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

Diversified organization with hub structure

Oslo Hub

CEO

Finance department

Product & marketing

Performance management

Barcelona hub

Strategy and Business Development

Monetization

Stockholm Hub

Blocket rollout team

Core development team

Mobile dev

Remote Launch team

Singapore Hub

Rollout team

Business development

Application development

Schibsted Classified Media

1 457* employees in 22 countries

2 % of employees are “corporate people”

1 % of employees are based in Oslo

*HC not FTE. Q2 2010

Madrid hub

Application development

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We have an effective new-launch model, that we are planning

to scale up further

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• We have now

launched Blocket

clones in 14

countries outside

Sweden

• While market

circumstances differ,

all launches follow a

strong growth path

towards leadership

• We are developing

new launch

approaches to enter

a larger and more

diverse set of

markets (e.g. light,

remote launches)

Daily reach of new Blocket launches

% of internet population

Months since launch

2006-2007

2008-2009

2010

CMD 2010 - Terje Seljeseth - Schibsted Classified Media

Remote launches will make it possible for us to enter new

markets fast and very cost efficientlySCM will launch in some major markets in the months to come

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