All These Tools: What Next?

Thursday, August 16, 12

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation

Thursday, August 16, 12

Thanks to the Ag Media Summit organizing committees for the

opportunity to provide you information you can use.

Thursday, August 16, 12

1793 The Pennsylvania Evening Post becomes America's first daily newspaper.1851 Selling for a penny a copy, the New York Times debuts.1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63 million people

191 YearsThursday, August 16, 12

1995 The American Reporter first daily newspaper on Internet2004 Podcasting started2004 Facebook launched2005 YouTube launched2006 Twitter launched2010 Facebook passed 63 million US people

15 YearsThursday, August 16, 12

Landscape

Thursday, August 16, 12

Thursday, August 16, 12

Who Are We?

Thursday, August 16, 12

78+  Ag  agencies70+  Ag  associa/ons160+  Ag  focused  companies232+  Ag  focused  print  media

http://www.agrimarketing.com/

Thursday, August 16, 12

Print Association

Company AgencyThursday, August 16, 12

Thursday, August 16, 12

Number of farmsThursday, August 16, 12

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Relative farm population size

http://agtoday.us/us-farmer-subgroups-info-2011

Thursday, August 16, 12

Relative farm revenue size

http://agtoday.us/us-farmer-subgroups-info-2011

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfThursday, August 16, 12

http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfFarms, Land in Farms, and Livestock Operations 2011 Summary

Thursday, August 16, 12

Thursday, August 16, 12

Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor

Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James Lane

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Trends

Thursday, August 16, 12

Pinterest has strong Interest

Data fromThursday, August 16, 12

Data from

Over 300 million visits per month to Tumblr based sites

Thursday, August 16, 12

Thursday, August 16, 12

With limited resources?Thursday, August 16, 12

Here are some key stepsIdentifyLearnTriage

ImplementReview

Thursday, August 16, 12

1) Identify

Thursday, August 16, 12

Thursday, August 16, 12

http://www.christopherspenn.com/Chris Penn offers up marketing and ninja technology to help you do better.

http://twit.tv/This Week in Tech has a series of shows that covers media, technology, and how people use them.

https://plus.google.com/112374836634096795698/postsGuy Kawasaki on Google+ aims to bring you the most interesting things from across the net.

http://www.brainpickings.org/A curated set of interesting reviews, ides, and blog posts.

http://www.springwise.com/Offers product and interesting business approaches from across the globe from idea spotters.

Thursday, August 16, 12

Thursday, August 16, 12

Other ways to discover what is coming?

Thursday, August 16, 12

How do I discover what is coming?

Thursday, August 16, 12

Example: Agriculture

2) Learn and Discover

Thursday, August 16, 12

Example: Harvest 2012

http://agtoday.us/harvest12-up-down

Thursday, August 16, 12

http://agtoday.us/bse-social-media-in-action

Example: BSE, smoke and fire analogy.

Thursday, August 16, 12

Remember: you can't do it all!3) Triage

Thursday, August 16, 12

4) Implement

Thursday, August 16, 12

Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?

Thursday, August 16, 12

A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white-belt (affiliate link).

Thursday, August 16, 12

5) Review

Thursday, August 16, 12

Thursday, August 16, 12

Ok, Now where can I find them?

Thursday, August 16, 12

Twitter as a discussion place

Twitter chats as a source to listen and connect.

Google “twitter chat schedule” or seehttp://agtoday.us/schedule-twitter-chats

A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia

More hashtags at http://agtoday.us/ag-hashtag

Thursday, August 16, 12

LinkedIn has multiple groups

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

http://twitter.com/#!/ArlanFF101/lists

Thursday, August 16, 12

http://agtoday.us/ag-digital-forums

http://beckagconnects.com/

http://community.agriculture.com/

http://discussions.agweb.com/

http://proudtodairy.ning.com

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Deciding what to do...

Too many places, not enough time.

There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.

Thursday, August 16, 12

Take aways

Develop a way to stay connected to trends in technology, media, and journalism.

Take advantage of opportunities to try out new approaches to discover, editing, and publishing.

Implement with measurable goals in mind.

Regularly review with those measures and goals.

Thursday, August 16, 12

Thursday, August 16, 12

Truffle Media

Questions?

Thursday, August 16, 12

Contact Information

info@TruffleMedia.com@TruffleMediaTruffleMedia.com/Facebook

(877) 558-7833TruffleMedia.com

Thursday, August 16, 12

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation

Thursday, August 16, 12