John Blue - All These Tool: What Next?
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Transcript of John Blue - All These Tool: What Next?
All These Tools: What Next?
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Truffle Media
Ned Arthur, Director of Sales and Content Development
John Blue, Chief of Community Creation
Thursday, August 16, 12
Thanks to the Ag Media Summit organizing committees for the
opportunity to provide you information you can use.
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1793 The Pennsylvania Evening Post becomes America's first daily newspaper.1851 Selling for a penny a copy, the New York Times debuts.1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63 million people
191 YearsThursday, August 16, 12
1995 The American Reporter first daily newspaper on Internet2004 Podcasting started2004 Facebook launched2005 YouTube launched2006 Twitter launched2010 Facebook passed 63 million US people
15 YearsThursday, August 16, 12
Landscape
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Who Are We?
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78+ Ag agencies70+ Ag associa/ons160+ Ag focused companies232+ Ag focused print media
http://www.agrimarketing.com/
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Print Association
Company AgencyThursday, August 16, 12
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Number of farmsThursday, August 16, 12
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
Relative farm population size
http://agtoday.us/us-farmer-subgroups-info-2011
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Relative farm revenue size
http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfThursday, August 16, 12
http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfFarms, Land in Farms, and Livestock Operations 2011 Summary
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Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor
Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James Lane
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Trends
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Pinterest has strong Interest
Data fromThursday, August 16, 12
Data from
Over 300 million visits per month to Tumblr based sites
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With limited resources?Thursday, August 16, 12
Here are some key stepsIdentifyLearnTriage
ImplementReview
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1) Identify
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http://www.christopherspenn.com/Chris Penn offers up marketing and ninja technology to help you do better.
http://twit.tv/This Week in Tech has a series of shows that covers media, technology, and how people use them.
https://plus.google.com/112374836634096795698/postsGuy Kawasaki on Google+ aims to bring you the most interesting things from across the net.
http://www.brainpickings.org/A curated set of interesting reviews, ides, and blog posts.
http://www.springwise.com/Offers product and interesting business approaches from across the globe from idea spotters.
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Other ways to discover what is coming?
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How do I discover what is coming?
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Example: Agriculture
2) Learn and Discover
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Example: Harvest 2012
http://agtoday.us/harvest12-up-down
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http://agtoday.us/bse-social-media-in-action
Example: BSE, smoke and fire analogy.
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Remember: you can't do it all!3) Triage
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4) Implement
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Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?
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A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white-belt (affiliate link).
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5) Review
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Ok, Now where can I find them?
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Twitter as a discussion place
Twitter chats as a source to listen and connect.
Google “twitter chat schedule” or seehttp://agtoday.us/schedule-twitter-chats
A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia
More hashtags at http://agtoday.us/ag-hashtag
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LinkedIn has multiple groups
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http://twitter.com/#!/ArlanFF101/lists
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http://agtoday.us/ag-digital-forums
http://beckagconnects.com/
http://community.agriculture.com/
http://discussions.agweb.com/
http://proudtodairy.ning.com
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Deciding what to do...
Too many places, not enough time.
There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.
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Take aways
Develop a way to stay connected to trends in technology, media, and journalism.
Take advantage of opportunities to try out new approaches to discover, editing, and publishing.
Implement with measurable goals in mind.
Regularly review with those measures and goals.
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Truffle Media
Questions?
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Contact Information
[email protected]@TruffleMediaTruffleMedia.com/Facebook
(877) 558-7833TruffleMedia.com
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Truffle Media
Ned Arthur, Director of Sales and Content Development
John Blue, Chief of Community Creation
Thursday, August 16, 12