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Leading the Charge,Driving the Change:Why Innovators Will Win the War for Talent
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#HCIwebcast Agenda
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Thank You!www.recruiting.jobvite.com
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Amy Lewis
Today’s Moderator
@amylewisamy.lewis@hci.org
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Dan Finnigan
Today’s Featured Guests
Kimberly KasperChief Executive Officer
JobviteChief Marketing Officer
Jobvite
Leading the Charge, Driving the Change: Why Innovators Will Win the War for Talent
Dan FinniganCEO, Jobvite
8 of the 11 Top Tech IPO’s Use Jobvite to Power Their
Hiring
Source: Forbes
13 out of 17 expected Tech IPO's in 2013
Source: VentureBeat
Unemployment Getting Better – But Slowing
Unemployment rate,Seasonally adjusted
Nonfarm payroll employment change, Seasonally adjusted
Jan-
08
Jun-
08
Nov-0
8
Apr-0
9
Sep-
09
Feb-
10
Jul-1
0
Dec-1
0
May
-11
Oct-1
1
Mar
-12
Aug-1
2
Jan-
13-800
-600
-400
-200
0
200
400
600
Source: BLS.gov
Remember This?
Today Does Not Feel Much Better
But Tomorrow Can. You Can Lead the Future!
Only A New Approach, Hard Work – the right Weapons – and some Courage!
Growing Awareness: Talent Matters Most
Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012
“People” Companies Outperform the Market Average
Recruiting Delivers 40% More Profit Growth Than Next Best HR Function
Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012
Recruiting will be one of the hot careers in the next decade
• 14% Y/Y increase• Most commonly advertised job title: Recruiting
Source: Wanted Technologies
Why?
1.Business Need Skilled Talent More Than Ever
2.Talent Is Becoming Increasingly Scarce Worldwide
3.Talent Is Choosy, Savvy Consumer of OpportunitiesThe recruiters who transform themselves
into marketers become as important—if not more—than any function.
Jobs In Future Require Education
Source: Bureau of Labor StatisticsDoctoral / professional degree
Master degree
Bachelor degree
Associate degree
Some college
High school
Less than high school
20%
22%
17%
18%
18%
12%
14%
% Change Employment 2010- 2020
Source: Bureau of Labor Statistics
Most Advertised Openings in U.S. Today:All But Two Require College
1. Computer Occupations2. Health Diagnosing and Treating Practitioners3. Other Management Occupations (inc. HR)4. Financial Specialists5. Business Operations Specialists6. Sales Representatives, Services7. Engineers8. Information and Record Clerks *9. Advertising, Marketing, Promotions, PR, and Sales Managers10. Supervisors of Sales Workers *
Source: Brookings Institution
U.S. App Economy Jobs
before the iPhone
0current day
477k
Source: TechNet, The App Economy
Mobile Applications Engineer
iPhone Application Developer
Social Media Manager
User Experience Analyst
Android Developer
Virtualization Architect
Mobile Marketing Strategist
iPad Game Developer
API Platform Manager
SHRM: Companies Anticipate Needing More College Graduates
High school dimploma or equivalent only
Specific post-secondary certificate/credential(s)
Associate’s degree
Bachelor’s degree
Advanced degree (e.g., master’s, MBA, Ph.D, M.D.)
9%63%
27%
28%61%
11%
18%69%
13%
56%
42%2%
56%
1%
44%
Increase
Stay the same
Decrease
Percentages may not total 100% due to rounding.
SHRM/Achieve Survey: Changing Employee Skills and Education Requirements—Changes in the Workforce ©SHRM
Working Age Population Shrinking Worldwide
Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)
Battle of the Brains(US-based schools listed in blue)
Source: PR Newswire
Battle of the Brains(US-based schools listed in blue)
Source: PR Newswire
Creating A Serious Shortage
Source: Bureau of Labor Statistics, Current Population Survery
Severe Shortage Of STEM Graduates In US
92Parks, recreation and
fitness
’98-’08%
Source: SunSentinel, 2012
STEM Jobs STEM Degrees
50,000 Shortage in Florida Alone
64,000
14,855
engineering 66%doctorates 50%
plan tostay
tech45%science
+doctoral35%degrees
Source: CNN Money
Immigration Debate In DC
• 764,321 foreign students enrolled in
U.S., up 5.7% in 2011
• U.S. world share dropped 25% to 18% -
now up to 21%
• H1B Visa capped at 85K (20K for those
with Advanced Degrees)
• Proposed Bill: Increase to 115K – 300K
Result: 10X Programmer Talent Agency
Source: HBO
Skilled Talent Is Now A Consumer Of WorkOne Size Does Not Fit All
Each generation approaches work differently, shaped by the economic, social and political forces of their time.
Source: Manpower
Gen Y Dominates Workforce in 5 Years
0
25
50
75
100
125
150
175
200
225
1990 1995 2000 2005 2010 2015 2020 2025 2030
Pre-Boomers
Baby Boomers
Generation
Generation Y and beyond
SOURCE: U.S. Bureau of the Census, projections based on 2000 Census
popula
tion a
ge 1
8-6
4 (
mill
ions)
2011: The Baby Boomers reached retirement age
2030: Gen X reaches retirement
age
2018: Gen Y makes up half of the working age population
Gen Y Soon To Dominate Workforce: 15-20 Jobs Over Lifetime
Source: www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years
median tenure in current job:
U.S.4.4yrs
Californians...and Millennials
3.0yrs
Recruiting Is Marketing
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
Peter Drucker, management consultant, educator, and author
Marketing Starts by Understanding Your Target Like A Marketer Would: 80 Million Gen Y
Exercised vigorously in last 24 hours46%
Saw email usage drop in 201127%
Have a tattoo39%
Started a business on the side35%
Think helping the poor most important issue21%
Recruiting Is Marketing:The New Five P’s of Marketing
Product: Define Broadly Around Customer ExperiencePrice: Provide Competitive ValuePromotion: ROI-tracked Marketing Mix of Media, Content, Message & Growing BrandPlacement: Many, Convenient and Inspiring Ways to BuyProcess: All Efforts Working As One Optimizing Funnel
#1 and #2 Product & Pricing: Design Roles for Their Future, Not Just Yours
1. Explain Company Vision2. Prioritize Community Service3. Develop “In-Between” Steps And Titles4. Give Encouragement & Regular
Feedback5. Offer More Flexibility6. Provide Education and Professional
Development7. Give Them Time for Personal Projects
7 Ways Beyond Compensation To Improve Job Attraction
• Gen Y are “Job Shoppers;” 88% are looking to make a change
• Salaries guidepost for value and staying on track, but NOT differentiation
• 51% of new employees hired in 2012 have “buyers remorse”
Source: HBR: Blog Network: What Job Candidates Really Want: Meaningful Work
#3 Promotion: Big Brands, Especially Strong Consumer Brands, Have Big Advantages
Top 5 of “50 Top Employers for College Grads”
#3 Promotion: Gen Y Wants Authentic Brand Experiences
“Make Your Culture Your Brand” – Culture Is Emotional
Marketing Learning That Decisions Made By Lymbic (Lizard) Brain…Focus Messaging & Promotion On Emotional Connection
Engagement Survey of Top Performers and Develop Value Statements
Mold All Marketing Messaging Around Effort—Employee stories and testimonials
Successful If Portrayed Culture So That Best Candidates “Select In” and Mismatched “Select Out”
Source: ERE Recruiting Conference 2013 by Randall Birkwood
Have A Company Mission That Matters…And, It Helps To Authentically Provide Social Good
HubSpot Mission
Brand: Join the Flock And Help Find Meaning
Step Inside Kixeye…If You Have What It Takes!
Imagine Being In Jobvite’s Family!
#3 Promotion: Advertising & Distribution
Track All Advertising & Distribution
SEO: Jobs (and Content) Pages
Careersite Distribution & Promotion
Social and Employee Referral
Applications by Source Type 2013
Job Board42.4%
Career Site38.2%
Agency2.2%
Employee Re-ferral8.5%
Notifications / Talent Pool
1.2%
Transfers1.2%
Other6.2%
• Career Site up by 6%• Emp Referral up by 1.3%• Transfers are significant
Hires by Source Type 2013
Job Board17.1%
Career Site21.0%
Agency4.7%
Employee Re-ferral40.4%
Notifications / Talent Pool
0.4%
Transfers7.1%
Other9.3%
Faster hiring through employee referral 2013
Source: Jobvite
Emp Referral CareerSite Job boards
29
45
39
Employees hired through employee referral arehired 55% faster than those who came through career site.
Over 1 year Over 2 years Over 3 years
46% 45% 47%
33%35%
39%
22%20%
14%
Hired Faster Better Quality
Half of Career site Visitors Do Not Return
One Time Visitors49%
Return Visitors51%
Remarketing Is The Way Marketers Handle Abandonment
Brand Site
Ad on another siteCustomer
#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy
1. Starts with Careersite: Easy to find, follow, and engaging
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
High Bandwidth Careersite Experience
#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy
1. Starts with Careersite: Easy to find, follow, and engaging
2. Apply Process: Simple, clear, anywhere
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
Easy To Buy – Easy To Apply
Must Be Mobile…
#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy
1. Starts with Careersite: Easy to find, follow, and engaging
2. Apply Process: Simple, clear, anywhere3. Interview Process: Collaborative (2-way)
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
#4 Product Placement: 2-Way Collaboration
#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy
1. Starts with Careersite: Easy to find, follow, and engaging
2. Apply Process: Simple, clear, anywhere3. Interview Process: Collaborative (2-way)4. Feedback: No “black hole”
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
Easy-to-See Application Status
1.
Funnel / Lead Generation / Marketing Automation
#5 Process: All Efforts Work As One Optimizing Funnel
1. Multi-Channel Multi-Media Campaigns
2. Provide Target Personalized Direct Mail & Landing Pages
3. Lead Score Hot, Warm, Cold
4. Marketing Automation: Next Auto Event -Send personalized email -Send personalized product interest info -Send e-newsletter -Send personalized direct mailer -Send personalized press release -Send blog link
6. Measure, Adjust, Redo
5. Screen, Interview & Hire
#5 Process: Track and Measure Sourcing Funnel
Employee Referrals
Campaigns
Overall
Talent Pool
1.
Nurturing• Centralized Database• Database Searching• Campaigns
Measuring• Applying reporting & analytics
Selecting & Hiring• Scheduling• Interviewing & Securing Feedback• Making offer
Jobvite Engage & Hire
Jobvite Engage
Jobvite Refer & Engage
Jobvite Hire
Sourcing• Engage with passive
and active candidates
• Social Media Integration
#5 Process: Jobvite Closes The Gap And Automates The Recruiting Funnel
Marketing-Driven Recruiters Who Target & Catch Their “Game” – Will Become The New Leaders of Future!
Thank you
dan@jobvite.com
Need assistance? Call Member Services (866) 538-1909 or email
support@hci.org
Dan Finnigan Kimberly KasperChief Executive Officer
JobviteChief Marketing Officer
Jobvite
Questions?
www.hci.org@human_capital
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Thank You!