Japan BroadcastingResearch Brief

September, 2009

“Insights…Ideas…Results That Last”

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“Contrary to popular belief, Japan is far from being a "reached" country with a growing, vibrant church. In fact, Japan has fewer baptized believers in Jesus Christ than some Muslim countries.”

Sarah Pollak & Gary Lane; CBN News

Executive Summary

• Broadcaster Meetings held in Tokyo, Japan; July, 2009

• Major Japanese Independent Broadcasters• Television Kanagawa, Inc.

• Chiba Television

• Kyoto Broadcasting Systems

• Sun Television

• These broadcasters are open to carrying Christian programming.

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• No “western” evangelical Christian programming currently airing in Japan.

• Approximately 7,700 protestant churches in Japan.

• Average church size is 30 people.

• Buddhism/Taoism are primary expressions of spirituality, however post-modern agnostics dominate city life.

• Corporate culture dominates lifestyle in larger cities.

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Executive Summary

• Area:Japan's area is comparable to that of Germany or California. Japan's northernmost islands are located on a similar geographical latitude as Milan or Portland, while her southernmost islands are on a similar latitude as the Bahamas. More than 50% of the country is mountainous and covered by forests. Japan is politically structured into 8 regions and 47 prefectures.

• Population:The population of Japan is about 125,000,000, including approximately two million foreign residents. More than half of the non Japanese population is of Korean descent.

• PrefecturesIn the Japanese system, the word prefecture is used for translating references to an administrative district, ken (県), which is about the size of a county in the United States.

Japan is divided into 47 prefectures and each prefecture is further divided into municipalities. These prefectures and municipalities have no overlapping districts or uncovered areas. In short, all the residents in Japan are sure to belong to one prefecture and one municipality.

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Geographic Overview

Japanese Television Overview• Regular TV broadcasting began after World War II in 1951.

• Japanese residents must pay an annual license fee used to fund NHK, the Japanese public service broadcaster.

• There are approximately 50 million TV HH in Japan, of which over 17 million are HDTV.

• There are 6 national television networks and dozens of regional affiliates and local TV stations.

• National Japanese networks do not air religious programming, due to their ethics code.

• There are 14 commercial, independent stations which are not affiliated with the major Japanese networks.

– The independent stations regularly air 20-24 hours per day and are reception fee-free.

– The coverage area for independent stations are located in the most urbanized regions of Japan and reach a high percentage of the population.

– Independent stations’ programming focus on mainstream, general entertainment and are receptive to air religious shows and other paid programming.

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Regions & Populations

RegionPop.

(000’s)Pop. Rank Key Cities

Hokkaido 5,500 7 Sapporo

Tohoku 9,700 5 Sendai

Kanto 45,865 1 Tokyo Yokohama

Chubu 21,800 3 NagoyaKanazawa

Kinki 22,700 2 KyotoOsaka

Chugoku 7,800 6 Hiroshima

Shikoku 4,400 8 Takamatsu

Kyushu 13,200 4 FukuokaKagoshima

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Current Broadcast Opportunities

Region Pop.(000’s)

Pop. Rank

Key Cities Broadcasters

Kanto 45,865 1 Tokyo Yokohama

TVKChiba

Kinki 22,700 2 KyotoOsaka

KBSSun

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Television Kanagawa, Inc.JOKM-(D)TV

Branding: TVK

Channels :42 (UHF), 18 (Digital)

25 (UHF), 11 (Digital)

Affiliation: Independent

Main Coverage: Kanagawa and Southern Tokyo

Website: tvk-yokohama.com

Key Programming Features: Baseball, Alternative Music and Music Videos, Kids Programming

Current Religious Programming: Harvest Time (Japanese Christian News Program), Buddhist Teaching

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Prefecture

TotalHH

(000’s)Pop.

(000’s) Coverage

HH in Viewing

Area(‘000’s)

Pop. In Viewing

Area(‘000’s)

Kanagawa3,774 8,741 100% 3,774 8,741

Tokyo 6,060 12,362 39% 2,357 4,809

Chiba 2,454 6,058 31% 746 1,849

Saitama 2,781 7,042 13% 362 917

Shizuoka 1,397 3,775 16% 219 592

Other 2,884 7,887 9% 274 733

Total 19,350 45,865 38% 7,732 17,641

Television Kanagawa, Inc. (TVK)Broadcast Reach

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Chiba Television Broadcasting JOCL-(D)TV

Branding: CTC

Channels: 46 (UHF), 30 (digital)

Affiliation: Independent

Main Coverage: Chiba, Western Tokyo

Website: chiba-tv.com

Key Programming Features: News, BBC Coverage, Anime, Movies, Soccer, Baseball.

Current Religious Programming: Harvest Time (Japanese Christian News Program)

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Prefecture

TotalHH

(000’s)Pop.

(000’s) Coverage

HH in Viewing

Area(‘000’s)

Pop. In Viewing

Area(‘000’s)

Tokyo 6,060 12,362 39% 2,357 4,809

Chiba 2,454 6,058 100% 2,454 6,058

Total 8,514 18,420 58% 4,811 10,867

Chiba Television Broadcasting Broadcast Reach

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Kyoto Broadcast System.JOBR-(D)TV; JOBR, JOBO, JOBE, JOBW RADIO

Branding: KBS

Channels :

KBS Kyoto Radio

Kyoto – JOBR, Maizuru – JOBO, Fukuchiyama – JOBE, KBS Shiga (Hikone) -JOBW

KBS Kyoto Television

Kyoto –34 (UHF), 23 (Digital). Uji-Momoyama – 57 (UHF), Maizuru- 57 (UHF), Fukuchiyama – 56 (UHF), Miyazu – 39 (UHF), Yamashina – 62 (UHF), Wazuka – 40 (UHF), Yawata – 43 (UHF), Kameoka – 41 (UHF)

Affiliation: Independent

Main Coverage: Kyoto, Shiga Prefecture

Website: kbs-kyoto.co.jp

Key Programming Features: Traditional Cultural Events, News, Baseball and Horseracing

Current Religious Programming: none

Note: Radio and TV media buys are separate

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Prefecture

TotalHH

(000’s)Pop.

(000’s) Coverage

HH in Viewing

Area(‘000’s)

Pop. In Viewing

Area(‘000’s)

Kyoto 1,158 2,664 100% 1,158 2,664

Osaka 3,531 8,829 67% 2,365 5,915

Shiga 581 1,337 68% 395 909

Nara 619 1,425 72% 445 1,026

Total 5,889 14,255 74% 4,363 10,514

Kyoto Broadcasting SystemBroadcast Reach

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Sun TelevisionJOUH-(D)TV

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Branding: SUN

Channels :

Mt. Maya, Tatsuno, Fukusaki – 36 (UHF), 26 (Digital); Nada – 62 (UHF); Kita Hanshin – 42 (UHF), 26 (Digital); Himeji, Ako, Kinosaki, Wadayama – 56 (UHF), 26 (Digital); Tamba Kasumi – 39 (UHF), 26 (Digital), Sasayam – 41 (UHF); Ichijimi – 29 (Digital); Yoka, Hidaka, Yamasaki – 18 (Digital)

Affiliation: Independent

Main Coverage: Kinki

Website: sun-tv.co.jp

Key Programming Features: Traditional Cultural Events, News and Baseball

Current Religious Programming: Harvest Time (Japanese Christian News Program)

Prefecture

TotalHH

(000’s)Pop.

(000’s) Coverage

HH in Viewing

Area(‘000’s)

Pop. In Viewing

Area(‘000’s)

Hyogo 2,237 5,595 100% 2.237 5,595

Osaka 3,531 8,829 100% 3,531 8,829

Shiga 581 1,337 68% 395 909

Nara 619 1,425 72% 445 1,026

Total 6,968 17,186 95% 6,608 16,359

Sun TVBroadcast Reach

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• All stations can provide viewer reports and demographics.

• All stations require a program review prior to offering availability.

• Foreign language programs must be translated into Japanese and overdubbed or subtitled.

• BMCFerrell has established direct relationships with the Japanese broadcasters listed in this brief.

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Notes

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For Questions or More Information Contact:

Maria AlcaldeDirector of International Media and ResearchBMCFerrell918-794-0411maria.alcalde@bmcferrell.com

www.bmcferrell.com