Muck Social Media SnapshotJanuary 2015

# of page likes as of 1/2015 – 73,757 # of page likes as of 1/2014 – 32,965

# of page likes as of 12/2014 – 72,693

YTD: 40,792 new page likes, 124% increase

MTD: 1,064 new page likes, 1% increase

# of followers as of 1/2015 – 4,289 # of followers as of 1/2014 – 2,497# of followers as of 12/2014 – 4,210

YTD: 1,792 new followers, 72% increase

MTD: 79 new followers, 2% increase

Launched in November 2013# of followers as of 1/2015 – 4,362

# of followers as of 1/2014- 254# of followers as of 12/2014 – 2,576

YTD: 4,108 new followers, 1617% increase

MTD: 1,786 new followers, 69% increase

Launched in March 201411 Boards294 Pins

# of followers as of 1/2015 – 675# of followers as of 12/2014 – 668

MTD: 7 new followers, 1% increase

XTRATUF Social Media SnapshotJanuary 2015

# of followers as of 1/2015 – 416# of followers as of 1/2014– 296

# of followers as of 12/2014 – 400

YTD: 120 new followers 41% increase

MTD: 16 new followers 4% increase

# of page likes as of 1/2015 – 5,515

# of page likes as of 1/2014 – 933# of page likes as of 12/2014 – 5,469

YTD: 4,582 new page likes

491% increase

MTD: 46 new page likes1% increase

Launched in January 2014# of followers as of 1/2015 – 480# of followers as of 12/2014 – 413

MTD: 67 new followers 16% increase

Launched in March 20149 Boards283 Pins

# of followers as of 1/2015 – 65# of followers as of 12/2014 – 60

MTD: 5 new followers 8% increase

Puddletons Social Media SnapshotJanuary 2015

Launched in April 2014

# of pages likes as of 1/2015 – 11,627# of page likes as of 12/2014 – 11,632

MTD: 5 fewer followers

0% decrease

Launched in October 20146 Boards67 Pins

# of followers as of 1/2015 – 7 # of followers as of 12/2014 – 7

MTD: 0 new followers 0% increase

Launched in May 2014# of followers as of 1/2015 – 78

# of followers as of 12/2014 – 79

MTD: 1 fewer followers 1% decrease

Muck Press Coverage ReportJanuary 2015

Total Monthly Impressions: 35,696,927

Footwear PlusJanuary 2015

Circulation: 25,000

Footwear InsightJanuary/February 2015

Circulation: 15,000

BowHunting Magazine2015 Gear Guide

Circulation: 125,989

Sporting Goods Business Weekly2015 Winter Pre-Show Issue

Circulation: 4,795

Sporting Goods Business Weekly2015 Winter Show Issue

Circulation: 4,795

OR Daily January 2015

Circulation: 22,576

OR Daily January 2015

Circulation: 22,576

Petersen’s BowhuntingJanuary 2015

Circulation: 125,989

CNNJanuary 6, 2015

UVM: 33,356,866

Click 2 HoustonJanuary 6, 2015UVM: 540,044

KWCH 12 - KansasJanuary 6, 2015UVM: 177,431

KCRA 3 – SacramentoJanuary 6, 2015UVM: 374,979

WISN 12 ABC – Milwaukee January 6, 2015UVM: 279,270

Modern Farmer January 7, 2015UVM: 326,030

BowHunter Planet YouTube ChannelJanuary 9, 2015

Subscribers: 10,378

https://www.youtube.com/watch?v=QVrAbISUYwk

Style on MainJanuary 14, 2015

UVM: N/A

http://styleonmain.net/2014-holiday-gift-guide/

http://www.weather.com/tv/shows/wake-up-with-al/video/dressing-kids-for-cold-weather-days

Wake Up With AlThe Weather Channel

January 14, 2015UVM: 161,709

SHOT DailyJanuary 20, 2015

Circulation: 20,156

https://www.youtube.com/watch?v=4oP2TjQoxHA

Real Tree YouTube ChannelJanuary 26, 2015Views: 136 Views

Subscribers: 38,266

GrandViewOutdoors.com / Predator XtremeJanuary 27, 2015

UVM: 64,602

http://www.grandviewoutdoors.com/articles/5397-muck-introduces-lightweight-lace-ups-and-snake-boot

XTRATUF Press Coverage ReportJanuary 2015

Total Monthly Impressions: 19,795

Footwear InsightFall 2015

Circulation: 15,000

Sporting Goods Business Weekly2015 Winter Show Issue

Circulation: 4,795

Ranger Press Coverage ReportJanuary 2015

Total Monthly Impressions: 45,152

OR Daily January 20, 2015

Circulation: 22,576

OR DailyJanuary 22, 2015

Circulation: 22,576