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Recycling Matters, And Here Is What Is Being Done To Keep It That Way

Sustainable Brands

November 27, 2018&

Thanks for joining us!

Beth SchmittSenior Director,Corporate PartnershipsThe Recycling Partnership

Monique OxenderChief Sustainability OfficerKeurig Dr Pepper (KDP)

Scott MouwSenior Director, Strategy and ResearchThe Recycling Partnership

We’re all in this bin together

Only half of Americans can recycle

at home as easily as they can

throw something away.*

Those that can recycle easily

are only recycling half of what

they could.**

* 2015-16 Centralized Study on Availability of Recycling.https://recycle.com/spc-recycling-access-study/

** 2016 State of Curbside Report

Each day we work together with

communities and companies to

help families in the U.S. recycle,

and recycle well.

How?

Increase access to recycling

Increase capture of recyclables

Improve quality of recyclables

Our Working Model

EXPERT ASSISTANCE

Aligning operations and education helps cities deliver better

recycling.

TOOLS AND DATA

More than 20K local programs lack resources but

determine success.

SYSTEM SOLUTIONS

The system is loosely connected but

highly dependent.

INFRASTRUCTURECart grants deliver year

over year results and measurable

incremental tonnage.

OUR WORKING MODEL

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K-Cup® pods designed for recycling are readily recycledvia curbside collection.

OUR RECYCLABILITY AMBITION:

What are we talking about today?

• Recycling and Sustainability Goals

• Why Does Recycling Matter?

• U.S. Recycling Landscape

• Behavior Change• Working with Others

What Are Recyclables Anyway?

MANUFACTURING FEEDSTOCK that competes with OTHER raw materials

Only when RECYCLED CONTENT REPLACES virgin content, we enjoy the ECONOMIC and ENVIRONMENTAL benefits RECYCLING promises and delivers.

Why Does Recycling Matter?

Recycling Creates Jobs, Helps Protect the Environment

and Builds Strong Communities

500K+ jobsdirect, indirect

across the US

$34B annual wages,

benefits

=

10% increase in capture

of recyclables in homes that

are already recycling

10% More Materials

10% More Jobs=

The National Recycling Landscape

How Much Recyclable Packaging and Printed Paper Is Generated Every Year?All Sources

Total of

105 Million Tons

Location of Recyclable Packaging Tonnage (Partnership Estimate)

600 LB/HH30 Million Homes

850 LB/HH85 Million Homes

357 LB/HH Recovery Rate

~42%

Estimate by Difference

MANUFACTURER DEMAND DRIVES

environmental gains.

The system needs reliable quantity, quality,

and cost in supply.

ASTRX

How Much Recyclable Material Is Left in Single Family Homes?

A Total of 22 Million Tons

The 2016 STATE

OF CURBSIDE

REPORT

Geographically Diverse Set of Surveyed Cities 465 Cities

Average MSW Tip Fee by State of Surveyed Cities ($/te)

$47 avg

Surveyed Cities Show Wide Range of Recovery Performance

357 LB/HH/YR AVG.

National lbs/hh/year Average:

~850 lbs of recyclables available in the home

State of Curbside

PUBLIC ACTION STARS• Automatic• PAYT• Direct Engagement• Licensing/Bundling• Landfill Bans• Multiple Touchpoints

Behavior Change at the Community

Create an emotional case for

change, not just an analytical one.

Scale up successes.

Smooth the path to change.

Act healthier?

Purchase 1% Milk

Recycle right

Don’t contaminate

Keep it green

NEXT

FIRST 1

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50 A few want it all

Some want more

One simple message

WHERE

APPROPRIATE

A Hierarchy of Information

Reach the most people.

Consider the listening. Help support memory and action.

Easy to find, easy to reference, searchable, user-friendly.

Don’t bag your recyclables

Recycle your cans

PROVIDE A CRYSTAL CLEAR MESSAGE

BEFORE AFTER

PROVIDE A CRYSTAL CLEAR MESSAGE

Do Not Bag the

Recyclables

BEFORE AFTER

PROVIDE A CRYSTAL CLEAR MESSAGE

25%

PROVIDE A CRYSTAL CLEAR MESSAGE

Info Card Top Issue Mailer

Oops Tag

Working With Others

RECYCLING IS ALOOSELY CONNECTED,BUT HIGHLY DEPENDENTSYSTEM

No Silver Bullet for Recycling

We’re all in this bin together

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$32M in infrastructure

900+ community partners

40 funding partners

Robust set of best-in class online tools free to communities

Powerful year-over-year growth

Confidential Do Not Distribute

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In four short years, we have:

Diverted 115M lbs of recyclables from landfill

Avoided 164k metric tons of GHG

Saved 2.0 trillion BTUS

Confidential Do Not Distribute

Recycling Partnership

Technical Council

Recycling Partnership

MRF Working Group

Recycling Partnership

State Leaders Group

Material Specific

APR

PLASTICS-PIA

ACC

NAPCOR

CMI

Aluminum Association

SRI

AF&PA

Recycled Paperboard Alliance

GPI/GRC

Carton Council General/Other Trade Associations

ISRI

NRC

SWANA

NW&RA

AMERIPEN

FPI

PacNext

PSI

UPSTREAM

Why Does Recycling Matter?

Recycling Creates Jobs, Helps Protect the Environment

and Builds Strong Communities

500K+ jobsdirect, indirect

across the US

$34B annual wages,

benefits

=

10% increase in capture

of recyclables in homes that

are already recycling

10% More Materials

10% More Jobs=

www.RecyclingPartnership.org