Is What Is Being Done To 1 Keep It That Way · Keurig Dr Pepper (KDP) Scott Mouw Senior Director,...
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1 Recycling Matters, And Here Is What Is Being Done To Keep It That Way Sustainable Brands November 27, 2018 &
Transcript of Is What Is Being Done To 1 Keep It That Way · Keurig Dr Pepper (KDP) Scott Mouw Senior Director,...
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Recycling Matters, And Here Is What Is Being Done To Keep It That Way
Sustainable Brands
November 27, 2018&
Thanks for joining us!
Beth SchmittSenior Director,Corporate PartnershipsThe Recycling Partnership
Monique OxenderChief Sustainability OfficerKeurig Dr Pepper (KDP)
Scott MouwSenior Director, Strategy and ResearchThe Recycling Partnership
We’re all in this bin together
Only half of Americans can recycle
at home as easily as they can
throw something away.*
Those that can recycle easily
are only recycling half of what
they could.**
* 2015-16 Centralized Study on Availability of Recycling.https://recycle.com/spc-recycling-access-study/
** 2016 State of Curbside Report
Each day we work together with
communities and companies to
help families in the U.S. recycle,
and recycle well.
How?
Increase access to recycling
Increase capture of recyclables
Improve quality of recyclables
Our Working Model
EXPERT ASSISTANCE
Aligning operations and education helps cities deliver better
recycling.
TOOLS AND DATA
More than 20K local programs lack resources but
determine success.
SYSTEM SOLUTIONS
The system is loosely connected but
highly dependent.
INFRASTRUCTURECart grants deliver year
over year results and measurable
incremental tonnage.
OUR WORKING MODEL
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K-Cup® pods designed for recycling are readily recycledvia curbside collection.
OUR RECYCLABILITY AMBITION:
What are we talking about today?
• Recycling and Sustainability Goals
• Why Does Recycling Matter?
• U.S. Recycling Landscape
• Behavior Change• Working with Others
What Are Recyclables Anyway?
MANUFACTURING FEEDSTOCK that competes with OTHER raw materials
Only when RECYCLED CONTENT REPLACES virgin content, we enjoy the ECONOMIC and ENVIRONMENTAL benefits RECYCLING promises and delivers.
Why Does Recycling Matter?
Recycling Creates Jobs, Helps Protect the Environment
and Builds Strong Communities
500K+ jobsdirect, indirect
across the US
$34B annual wages,
benefits
=
10% increase in capture
of recyclables in homes that
are already recycling
10% More Materials
10% More Jobs=
The National Recycling Landscape
How Much Recyclable Packaging and Printed Paper Is Generated Every Year?All Sources
Total of
105 Million Tons
Location of Recyclable Packaging Tonnage (Partnership Estimate)
600 LB/HH30 Million Homes
850 LB/HH85 Million Homes
357 LB/HH Recovery Rate
~42%
Estimate by Difference
MANUFACTURER DEMAND DRIVES
environmental gains.
The system needs reliable quantity, quality,
and cost in supply.
ASTRX
How Much Recyclable Material Is Left in Single Family Homes?
A Total of 22 Million Tons
The 2016 STATE
OF CURBSIDE
REPORT
Geographically Diverse Set of Surveyed Cities 465 Cities
Average MSW Tip Fee by State of Surveyed Cities ($/te)
$47 avg
Surveyed Cities Show Wide Range of Recovery Performance
357 LB/HH/YR AVG.
National lbs/hh/year Average:
~850 lbs of recyclables available in the home
State of Curbside
PUBLIC ACTION STARS• Automatic• PAYT• Direct Engagement• Licensing/Bundling• Landfill Bans• Multiple Touchpoints
Behavior Change at the Community
Create an emotional case for
change, not just an analytical one.
Scale up successes.
Smooth the path to change.
Act healthier?
Purchase 1% Milk
Recycle right
Don’t contaminate
Keep it green
NEXT
FIRST 1
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50 A few want it all
Some want more
One simple message
WHERE
APPROPRIATE
A Hierarchy of Information
Reach the most people.
Consider the listening. Help support memory and action.
Easy to find, easy to reference, searchable, user-friendly.
Don’t bag your recyclables
Recycle your cans
PROVIDE A CRYSTAL CLEAR MESSAGE
BEFORE AFTER
PROVIDE A CRYSTAL CLEAR MESSAGE
Do Not Bag the
Recyclables
BEFORE AFTER
PROVIDE A CRYSTAL CLEAR MESSAGE
25%
PROVIDE A CRYSTAL CLEAR MESSAGE
Info Card Top Issue Mailer
Oops Tag
Working With Others
RECYCLING IS ALOOSELY CONNECTED,BUT HIGHLY DEPENDENTSYSTEM
No Silver Bullet for Recycling
We’re all in this bin together
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$32M in infrastructure
900+ community partners
40 funding partners
Robust set of best-in class online tools free to communities
Powerful year-over-year growth
Confidential Do Not Distribute
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In four short years, we have:
Diverted 115M lbs of recyclables from landfill
Avoided 164k metric tons of GHG
Saved 2.0 trillion BTUS
Confidential Do Not Distribute
Recycling Partnership
Technical Council
Recycling Partnership
MRF Working Group
Recycling Partnership
State Leaders Group
Material Specific
APR
PLASTICS-PIA
ACC
NAPCOR
CMI
Aluminum Association
SRI
AF&PA
Recycled Paperboard Alliance
GPI/GRC
Carton Council General/Other Trade Associations
ISRI
NRC
SWANA
NW&RA
AMERIPEN
FPI
PacNext
PSI
UPSTREAM
Why Does Recycling Matter?
Recycling Creates Jobs, Helps Protect the Environment
and Builds Strong Communities
500K+ jobsdirect, indirect
across the US
$34B annual wages,
benefits
=
10% increase in capture
of recyclables in homes that
are already recycling
10% More Materials
10% More Jobs=
www.RecyclingPartnership.org
