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Corporate Visual Guide
NetCom LearningCorporate
Visual Guide
Copyright © 2012 by Sarder Press
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.
Russell Sarder www.RussellSarder.com
Sarder Inc.,20 West 33rd Street, 4F, New York, NY 10001 www.sarder.com
Ordering information for quantity sales: Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above.
Orders by U.S. trade bookstores and wholesalers: Please contact Big Distribution: Tel: (212) 629-7265; or e-mail to russellsarder@netcomlearning.com
Printed in the United States of America First Printing: 2012 May
Letter from CEO
The love of learning has dominated my life – it’s the center of my career as CEO of NetCom Learning. I am from Bangladesh, one of the poorest countries in the world, yet where all parents expect their children to excel in school. This is how the value of lifelong learning was instilled in me at a young age.
I arrived in the US with a couple of suitcases and some books. Life was tough for me. I often worked several jobs, but I never gave up learning. I attended college and then pursued my American dream of creating a business. My degree was not in business, and I didn’t know how to start a business. I taught myself sales, management, accounting, marketing, and the rest. Today, people ask me what the secret is to building a multimillion-dollar business. My answer is always, a passion for lifelong learning.
Author, Entrepreneur & CEO of Learning
Purpose 11 Mission 21
Values & Culture 27 Company History 49 Locations 55
Market Size & Growth Potential
59 Strategy 63 Management 83
Accomplishments 91 Revenue 123 Marketing 133
Media 137 Awards 141 Innovation 149
Contact 159 Call for Actions 163 Index 164
Vision 21
Contents
PurposeWhy do we exist in the first place ?
NetCom Learning
Purpose
Our PurposeNetCom Learning’s purpose is to promote the values of lifelong learning, NetCom has done many unique things which contribute in a major way to their success.
“
Our Purpose is Our the Biggest
Competitive Advantage.”
We’re Lifelong Learners
12
NetCom Learning
Our Purpose Drives Our Innovation
Purpose
Purpose
Learning Movement
CEO Learning Videos
Learning Books
Learning Events
Learning Webinars
Learning Scholarship
LearningGGOnline Learning Platform
Learning CMS
CEOs TalkInterview Video Series
EmployeeLearning 14
NetCom Learning
Purpose
Devotion to
Purpose
Stronger
Brand
Improved
TrustIncreased
Revenue
Our Purpose GrowsOur Revenue16
MissionWhat do we want to achieve ?
NetCom Learning
Mission & Vision
MissionOur mission is to grow the company profitably each year by becoming the most respected and trusted learning organization.
Growth 25%
Profit 15%
Trust NPS:70
20
VisionWhat do we want to be ?
NetCom Learning
VisionOur vision is to control 10% of the Learning Industry
Mission & Vision
10% of the Learning Industry
24
Values & CulturesValues drive cultures.
Learning Culture
Customer Driven Culture
Growth Culture
Lean Culture
Startup Culture
Innovation culture
Change Culture
Team Culture
Performance Driven Culture
Disciplined Culture
NetCom Learning
Values & Cultures
Learning CultureCreate a Culture of Continuous Learning and Growth
28
NetCom Learning
Values & Cultures
Customer Driven CultureExceed Client’s Expectation30
NetCom Learning
Values & Cultures
Startup CultureHigh Level Energy, Flatten the Organization, Mission Vs Job, SOSD
32
NetCom Learning
Values & Cultures
Innovation CultureBuild a Culture of Innovation34
NetCom Learning
Values & Cultures
Change CultureChange or Die36
NetCom Learning
Values & Cultures
Growth CultureAlways Look for Ways to Grow Profitably38
NetCom Learning
Values & Cultures
Lean CultureDo More with Less40
NetCom Learning
Values & Cultures
Team CultureTrust, Conflict (Candor), Commitment, Accountability & Result, Value Employees
42
NetCom Learning
Values & Cultures
Performance CultureHire the Best, Promote Differentitation, Execution Culture,PRD
44
NetCom Learning
Values & Cultures
Disciplined CultureAvoid the Pursuit of More, 3 Core Questions46
Company History
2012
Company History
Partner with WOBI, powered by HSM for Major Business Events
Microsoft Revenue Increasing by 88 Percent Year Over Year
Earn CompTIA Platinum Status
Partner with Pima Community College to Prepare Students for the Job Market
Win Silver 2011 Brandon Hall Excellence in Learning Management Technology
2011
Hit All Time Sales Record in Q3 2011 with the Highest Quarterly Delivered Revenue
Expand to Philadelphia Market and Hired an Industry Veteran to Lead This Project
Break Financial Records and Reache Milestone for August Revenue
Achieved the Highest July Sales in History with 18 Percent Revenue Over June Sales
Acquire a New Location in Arlington, Virginia, Previously Owned by Kaplan
Take the Expert-led Classroom Global with Live Online Training
Be Named to the 2011 IT Training Companies Watch List by TrainingIndustry.com
“Learning: Steps to Becoming a Passionate Lifelong Learner” by Russell Sarder, Honored With Prestigious Book Award
Named the 2011 Inc. 500|5000 List of the Fastest-Growing Private Companies in America
CEO Russell Sarder Honored as One of 50 Outstanding Asian Americans in Business
CEO Russell Sarder Wins 2011 Top Ten Asian American Business Award
Be an Authorized Red Hat Training Reseller
ITIL recognizes NetCom Learning as an ITIL Licensed Affiliate
Transform from NetCom Information Technology to NetCom Learning
Present
Locations
Accomplishments
Partnerships
Awards
2010
Attain Cisco Learning Partner (CLP) Status
Expand into Washington DC Metro Area
Named Premier Solutions Provider (PSP) for Autodesk Training and Autodesk Certification Solutions
Go Platinum with CompTIA
Win EC-Council Circle of Excellence Award for Second Straight Year
2009
Earn Spot in EC-Council Circle of Excellence
Celebrate 10 Years of Excellence in IT Training
2008
Introduce Live Online Training (LOT)
Builds on Reputation of Excellence in the CompTIA Learning Alliance
Named to Inc. 5000 List of Fastest Growing Private Companies in America
Company History
NetCom Learning
51
Announce Partnership with Fast Lane
Become one of the few Training Providers for Intel
Achieve the Microsoft Business Solutions Competency
Enters Into a Partnership with SOX Institute
Honored as the Worldwide Microsoft Learning Solutions Partner of the Year
Receive Microsoft Marketing Excellence Award
2007
Company History
Locations
Accomplishments
Partnerships
Awards
2006
Continue to exceed expectations
2005
Attain Gold Certified Partner Status In Microsoft Partner Program
Become a QuarkAlliance Training Provider
Become an Adobe Authorized Training Center
2004
Become an Official Education Center for CWNP Program
Partner with EC-Council in offering Ethical Hacking and other IT security related courses as well as becoming an accredited training and testing center for EC-Counci
2003
Become a NJ State Workforce Training Provider
2002
Be a licensed center by the NY State Department of Education
Become a Check Point Authorized Training Provider
Introduce Project Management Program
2001
Open Manhattan Campus at Empire State Building
Become a NY State Workforce Training Provider
Become an Authorized CIW Training Provider
Accredited as an education center for SAIR Linux and Gnu Certification
Achieve certification by the Internet Webmasters Association
Announce Partnership to provide Open Source courses with eGenius
Founded in 1998
Company History
NetCom Learning
53
Locations
NYCHeadquarter
Las Vegas
Boot Camp
Washington D.C
Government Clients
LOTLive Online
Training
Private Class
Anywhere & Anytime
NetCom Learning
Private ClassAnywhere & Anytime
LOTLive Online Training
Locations
Washington D.CGovernment Clients
NYCHeadquarter
Las VegasBoot Camp
NetCom Learning
56 57
Market Size & Growth Potential
NetCom Learning
Market Size & Growth Potential
IT Training
Soft Skills Training
SeminarsCMS
Video Subscription
Learning TV
Learning Products
60
StrategyHow will we do what we want to achieve ?
NetCom Learning
Strategy
Know usWhat are we best at?What are we passionate about?What drives our economic engine?
64
NetCom Learning
Strategy
Transform usWhy direction change beside relevance?Technical Learning to Learning OrganizationLow profit margin to high profit marginComplex to simplicityRelevanceBigger marketPurpose
IT IT & Business IT & Business& Learning
Learning Organization
66
NetCom Learning
Strategy
Position usPositioning – We want to be the Bloomingdale of IT Training. Business Acumen – Sharpen your business acumen to be on the top. Differentiate – Learn how to differentiate Value shoppers from Price shoppers.Defend – Defend our line of pricing.
68
NetCom Learning
Strategy
Diversify usClient Type, Product Type, Business Type, People Type70
NetCom Learning
Strategy
Refine usRemove 10% of unprofitable clients continuouslyReplace bottom 10 with top 10 continuously3-3-3 Rules
72
NetCom Learning
Strategy
Segment usMarket Segmentation / Customer Segmentation1. Understand the current situation – client base2. Understand the current revenue structure3. Ask the questions: who should I call?
74
NetCom Learning
Strategy
Grow usImagine one class with 1000 student = $27M revenueGo after what is scalableEmerging marketMarketing organizationMake me dreamIndustry is moving in a different direction
Sales
Products
Locations
DeliveryType
Customers
Type
76
Management
NetCom Learning
Management Management
RinchenMarketing Manager
YangGeneral Manager
James MayerAccounting Manager
5
15
26
Years of Experience
Years of Experience
Years of Experience
Russell SarderChairman and CEO
Brian CiufoCMS Architect
Mudit MittalCOO
Booby CeklicVP of Sales
17 1616
20
Years of Experience
Years of Experience
Years of Experience
Years of Experience
Anthony KhanSales Manager
Adam ChngCIO
EugeniaTraining Manager
Titu SarderPresident
17
9
17 17
Years of Experience
Years of Experience
Years of Experience
Years of Experience
NetCom Learning’sLeadership Team
175+Total Years of Experience
NetCom Learning
80 81
NetCom Learning
Visionary
Inspiring
Smart
Trustworthy
Able
How to Select the Leader ?
Management
82
NetCom Learning
Management
http://www.russellsarder.com
CEORussell SarderAuthor, Entrepreneur& CEO of Learning
CEO ofLearning
Author
Entrepreneur
84
AccomplishmentsWhat do we have achieved ?
NetCom Learning
Accomplishments
One of its core values is to build a strong customer-driven culture. Those efforts have resulted in building a trust factor that includes high instructor evaluations with most instructors receiving an average of 8.6 out of 9.
88
NetCom Learning
Accomplishments
Cumulatively, NetCom Learning’s instructors have 10,500 years’ experience, with the average instructor enjoying 19 years of experience. That experience has allowed NetCom Learning to build a trust factor that includes high instructor evaluations, and receive some of the highest instructor evaluations in the industry.
90
NetCom Learning
Accomplishments
NetCom Learning’s courses have produced more than positive 1,400 client testimonials. All of these actions allow NetCom Learning to remain at the forefront, not only as a provider of quality learning courses, but also for providing an enjoyable experience for its customers.
92
NetCom Learning
Accomplishments
Since its inception in 1998, NetCom Learning has trained over 80 percent of the Fortune 10094
NetCom Learning
Accomplishments
NetCom Learning is a premier provider of IT and business-training solutions to companies, individuals, and government agencies. NetCom Learning has trained more than 80 percent of the Fortune 100, servicing over 45,500 unique corporate clients. The company has a total of more than 71,000 registrations, which include individual, corporate and government clients.
96
NetCom Learning
Accomplishments
98
NetCom Learning
Accomplishments
Those customers in turn are sharing their rewarding experiences on social media sites. Leads are also on the rise because of effective SEO and SEM strategies put in place by the NetCom Learning team. This has lead to an influx of corporate and individual clients from all over the country, who reach out to NetCom Learning rather than responding to sales calls.
100
NetCom Learning
Text
AccomplishmentsContacts
102
NetCom Learning
Accomplishments
Clients know that NetCom Learning is the leader in vendor recognition. The organization is the only training center in the entire USA that has more than 20 vendor recognitions from leaders like Microsoft, CISCO, Autodesk, CompTia and PMI.
Technical Training Leader
104
NetCom Learning
Text
Accomplishments
106
NetCom Learning
Accomplishments
Microsoft Corp. announced NetCom Information Technology as the winner of the 2007 Microsoft® Learning Solutions Partner of the Year Award. This prestigious award recognizes the Microsoft Gold Certified partner that delivered the highest quality learning solutions for their customers during the past year. NetCom was chosen from a group of finalists from around the world, based on its unparalleled use of dedicated Microsoft technologies to provide customers with exemplary training services and state-of-the-art learning facilities
108
NetCom Learning
Accomplishments
Inc. 500 has just released its 5000 list of the fastest-growing private companies in America, naming NetCom Learning, the premier IT and business training solutions and learning company, among them. This is the second year that NetCom Learning has earned this achievement, having first been named to the list in 2008.
NetCom Learning is helping IT students pursue their IT careers. NetCom Learning’s efforts have landed the company recognition as one of the country’s fastest growing companies by Inc. Magazine’s, Inc. 5000
110
NetCom Learning
Accomplishments
112
NetCom Learning
Text
Accomplishments
114
Revenue
NetCom Learning
Revenue
Revenue by
Locations 2011
2010
118
NetCom Learning
Revenue
Revenue by
Schedule Type2011
2010
120
NetCom Learning
Revenue
Revenue by
Training Type
2011
122
NetCom Learning
Revenue
Revenue by
Vendor 2011
2010
124
MarketingMarketing
Place
Price
Product
Promotion
NetCom Learning
Marketing
Clients Type
NetCom Learning
128 129
NetCom Learning
Listed are some of the clients that NetCom Learning serves
• Has served over 80% of 100 Fortune companies• Has over 45,555 unique corporate clients registered• Has delivered training to over 71,000 professionals• Over 7,300 companies did business with NetCom Learning
Clients List130
Media
NetCom Learning
Financial TimesPrivate sector fills US skills training gapThe Financial Times interviews Russell & MIT
Ink from Chase at Inc. 500 | 5000 ConferenceInk from Chase interviews Russell Sarder
Kauffman FoundationInc. 500|5000 Conference, 2011Kauffman Foundation interviews Russell
Inc Magazine : Up Close With Leaders at the Inc. 500|5000 Conference, 2011Russell Sarder featured in Inc. Magazine
Media
NetCom Learning
134 135
Awards
NetCom Learning
2005 Microsoft Navision Outstanding Training Award
Voted Top Training Provider in North America at Microsoft Directions 2005 Partner Conference
2007 Microsoft Learning Solutions Partner of the Year
2007 Microsoft Marketing Excellence Award
This prestigious award recognizes the Microsoft Gold Certified Partner that delivered the highest quality learning solutions for their customers during the past year.
2011 Brandon Hall Silver Award for Excellence in the Learning Management
2008 and 2011 Inc. 500 | 5000 List of the Fastest-Growing Private Companies in America
Awards
2011 IT Training Companies Watch List by TrainingIndustry.com
EC-Council Circle of Excellence Award
138
Innovation
NetCom Learning
The Innovative Projects
Learning CMS is the most innovative and user-friendly enterprise resourse planning (ERP) system for the education industry and has been powering NetCom Learning’s training business for the last 14 years. It also has been used by NetCom Learning’s corporate clients, resellers and partners, to meet their business needs and streamline the learning-business
process.
• $5 million has been invested in Learning CMS• Simplifies complexity and reduces time to market products• Learning CMS improves operational efficiency by automating
process and improving customer service• Increases profit margin by reducing back office operation cost
by 3 to 10 percent• Honored with the Brandon Hall Silver Award in the Learning
Management category
142
Contact
NetCom Learning
E-mail address: russellsarder@netcomlearning.com
Address: 20 West 33rd Street, 4th FloorNew York, NY 10001
Contact
Contact
New York
20 West 33rd Street, 4th Floor
New York, NY 10001Phone: (212) 629-7265
Las Vegas
Desert Rose Resort # 31155051 Duke Ellington Way
Las Vegas, NV 89119Phone: (702) 979-2143
Washington D.C.
1100 North Glebe RoadSuite GR-3
Arlington, VA 22201Phone: (202) 618-3130
146
Call for Actions
NetCom Learning
Index
Index
NetCom Learning
150 151