Corporate Visual Guide

NetCom LearningCorporate

Visual Guide

Copyright © 2012 by Sarder Press

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.

Russell Sarder www.RussellSarder.com

Sarder Inc.,20 West 33rd Street, 4F, New York, NY 10001 www.sarder.com

Ordering information for quantity sales: Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above.

Orders by U.S. trade bookstores and wholesalers: Please contact Big Distribution: Tel: (212) 629-7265; or e-mail to russellsarder@netcomlearning.com

Printed in the United States of America First Printing: 2012 May

Letter from CEO

The love of learning has dominated my life – it’s the center of my career as CEO of NetCom Learning. I am from Bangladesh, one of the poorest countries in the world, yet where all parents expect their children to excel in school. This is how the value of lifelong learning was instilled in me at a young age.

I arrived in the US with a couple of suitcases and some books. Life was tough for me. I often worked several jobs, but I never gave up learning. I attended college and then pursued my American dream of creating a business. My degree was not in business, and I didn’t know how to start a business. I taught myself sales, management, accounting, marketing, and the rest. Today, people ask me what the secret is to building a multimillion-dollar business. My answer is always, a passion for lifelong learning.

Author, Entrepreneur & CEO of Learning

Purpose 11 Mission 21

Values & Culture 27 Company History 49 Locations 55

Market Size & Growth Potential

59 Strategy 63 Management 83

Accomplishments 91 Revenue 123 Marketing 133

Media 137 Awards 141 Innovation 149

Contact 159 Call for Actions 163 Index 164

Vision 21

Contents

PurposeWhy do we exist in the first place ?

NetCom Learning

Purpose

Our PurposeNetCom Learning’s purpose is to promote the values of lifelong learning, NetCom has done many unique things which contribute in a major way to their success.

“

Our Purpose is Our the Biggest

Competitive Advantage.”

We’re Lifelong Learners

12

NetCom Learning

Our Purpose Drives Our Innovation

Purpose

Purpose

Learning Movement

CEO Learning Videos

Learning Books

Learning Events

Learning Webinars

Learning Scholarship

LearningGGOnline Learning Platform

Learning CMS

CEOs TalkInterview Video Series

EmployeeLearning 14

NetCom Learning

Purpose

Devotion to

Purpose

Stronger

Brand

Improved

TrustIncreased

Revenue

Our Purpose GrowsOur Revenue16

MissionWhat do we want to achieve ?

NetCom Learning

Mission & Vision

MissionOur mission is to grow the company profitably each year by becoming the most respected and trusted learning organization.

Growth 25%

Profit 15%

Trust NPS:70

20

VisionWhat do we want to be ?

NetCom Learning

VisionOur vision is to control 10% of the Learning Industry

Mission & Vision

10% of the Learning Industry

24

Values & CulturesValues drive cultures.

Learning Culture

Customer Driven Culture

Growth Culture

Lean Culture

Startup Culture

Innovation culture

Change Culture

Team Culture

Performance Driven Culture

Disciplined Culture

NetCom Learning

Values & Cultures

Learning CultureCreate a Culture of Continuous Learning and Growth

28

NetCom Learning

Values & Cultures

Customer Driven CultureExceed Client’s Expectation30

NetCom Learning

Values & Cultures

Startup CultureHigh Level Energy, Flatten the Organization, Mission Vs Job, SOSD

32

NetCom Learning

Values & Cultures

Innovation CultureBuild a Culture of Innovation34

NetCom Learning

Values & Cultures

Change CultureChange or Die36

NetCom Learning

Values & Cultures

Growth CultureAlways Look for Ways to Grow Profitably38

NetCom Learning

Values & Cultures

Lean CultureDo More with Less40

NetCom Learning

Values & Cultures

Team CultureTrust, Conflict (Candor), Commitment, Accountability & Result, Value Employees

42

NetCom Learning

Values & Cultures

Performance CultureHire the Best, Promote Differentitation, Execution Culture,PRD

44

NetCom Learning

Values & Cultures

Disciplined CultureAvoid the Pursuit of More, 3 Core Questions46

Company History

2012

Company History

Partner with WOBI, powered by HSM for Major Business Events

Microsoft Revenue Increasing by 88 Percent Year Over Year

Earn CompTIA Platinum Status

Partner with Pima Community College to Prepare Students for the Job Market

Win Silver 2011 Brandon Hall Excellence in Learning Management Technology

2011

Hit All Time Sales Record in Q3 2011 with the Highest Quarterly Delivered Revenue

Expand to Philadelphia Market and Hired an Industry Veteran to Lead This Project

Break Financial Records and Reache Milestone for August Revenue

Achieved the Highest July Sales in History with 18 Percent Revenue Over June Sales

Acquire a New Location in Arlington, Virginia, Previously Owned by Kaplan

Take the Expert-led Classroom Global with Live Online Training

Be Named to the 2011 IT Training Companies Watch List by TrainingIndustry.com

“Learning: Steps to Becoming a Passionate Lifelong Learner” by Russell Sarder, Honored With Prestigious Book Award

Named the 2011 Inc. 500|5000 List of the Fastest-Growing Private Companies in America

CEO Russell Sarder Honored as One of 50 Outstanding Asian Americans in Business

CEO Russell Sarder Wins 2011 Top Ten Asian American Business Award

Be an Authorized Red Hat Training Reseller

ITIL recognizes NetCom Learning as an ITIL Licensed Affiliate

Transform from NetCom Information Technology to NetCom Learning

Present

Locations

Accomplishments

Partnerships

Awards

2010

Attain Cisco Learning Partner (CLP) Status

Expand into Washington DC Metro Area

Named Premier Solutions Provider (PSP) for Autodesk Training and Autodesk Certification Solutions

Go Platinum with CompTIA

Win EC-Council Circle of Excellence Award for Second Straight Year

2009

Earn Spot in EC-Council Circle of Excellence

Celebrate 10 Years of Excellence in IT Training

2008

Introduce Live Online Training (LOT)

Builds on Reputation of Excellence in the CompTIA Learning Alliance

Named to Inc. 5000 List of Fastest Growing Private Companies in America

Company History

NetCom Learning

51

Announce Partnership with Fast Lane

Become one of the few Training Providers for Intel

Achieve the Microsoft Business Solutions Competency

Enters Into a Partnership with SOX Institute

Honored as the Worldwide Microsoft Learning Solutions Partner of the Year

Receive Microsoft Marketing Excellence Award

2007

Company History

Locations

Accomplishments

Partnerships

Awards

2006

Continue to exceed expectations

2005

Attain Gold Certified Partner Status In Microsoft Partner Program

Become a QuarkAlliance Training Provider

Become an Adobe Authorized Training Center

2004

Become an Official Education Center for CWNP Program

Partner with EC-Council in offering Ethical Hacking and other IT security related courses as well as becoming an accredited training and testing center for EC-Counci

2003

Become a NJ State Workforce Training Provider

2002

Be a licensed center by the NY State Department of Education

Become a Check Point Authorized Training Provider

Introduce Project Management Program

2001

Open Manhattan Campus at Empire State Building

Become a NY State Workforce Training Provider

Become an Authorized CIW Training Provider

Accredited as an education center for SAIR Linux and Gnu Certification

Achieve certification by the Internet Webmasters Association

Announce Partnership to provide Open Source courses with eGenius

Founded in 1998

Company History

NetCom Learning

53

Locations

NYCHeadquarter

Las Vegas

Boot Camp

Washington D.C

Government Clients

LOTLive Online

Training

Private Class

Anywhere & Anytime

NetCom Learning

Private ClassAnywhere & Anytime

LOTLive Online Training

Locations

Washington D.CGovernment Clients

NYCHeadquarter

Las VegasBoot Camp

NetCom Learning

56 57

Market Size & Growth Potential

NetCom Learning

Market Size & Growth Potential

IT Training

Soft Skills Training

SeminarsCMS

Video Subscription

Learning TV

Learning Products

60

StrategyHow will we do what we want to achieve ?

NetCom Learning

Strategy

Know usWhat are we best at?What are we passionate about?What drives our economic engine?

64

NetCom Learning

Strategy

Transform usWhy direction change beside relevance?Technical Learning to Learning OrganizationLow profit margin to high profit marginComplex to simplicityRelevanceBigger marketPurpose

IT IT & Business IT & Business& Learning

Learning Organization

66

NetCom Learning

Strategy

Position usPositioning – We want to be the Bloomingdale of IT Training. Business Acumen – Sharpen your business acumen to be on the top. Differentiate – Learn how to differentiate Value shoppers from Price shoppers.Defend – Defend our line of pricing.

68

NetCom Learning

Strategy

Diversify usClient Type, Product Type, Business Type, People Type70

NetCom Learning

Strategy

Refine usRemove 10% of unprofitable clients continuouslyReplace bottom 10 with top 10 continuously3-3-3 Rules

72

NetCom Learning

Strategy

Segment usMarket Segmentation / Customer Segmentation1. Understand the current situation – client base2. Understand the current revenue structure3. Ask the questions: who should I call?

74

NetCom Learning

Strategy

Grow usImagine one class with 1000 student = $27M revenueGo after what is scalableEmerging marketMarketing organizationMake me dreamIndustry is moving in a different direction

Sales

Products

Locations

DeliveryType

Customers

Type

76

Management

NetCom Learning

Management Management

RinchenMarketing Manager

YangGeneral Manager

James MayerAccounting Manager

5

15

26

Years of Experience

Years of Experience

Years of Experience

Russell SarderChairman and CEO

Brian CiufoCMS Architect

Mudit MittalCOO

Booby CeklicVP of Sales

17 1616

20

Years of Experience

Years of Experience

Years of Experience

Years of Experience

Anthony KhanSales Manager

Adam ChngCIO

EugeniaTraining Manager

Titu SarderPresident

17

9

17 17

Years of Experience

Years of Experience

Years of Experience

Years of Experience

NetCom Learning’sLeadership Team

175+Total Years of Experience

NetCom Learning

80 81

NetCom Learning

Visionary

Inspiring

Smart

Trustworthy

Able

How to Select the Leader ?

Management

82

NetCom Learning

Management

http://www.russellsarder.com

CEORussell SarderAuthor, Entrepreneur& CEO of Learning

CEO ofLearning

Author

Entrepreneur

84

AccomplishmentsWhat do we have achieved ?

NetCom Learning

Accomplishments

One of its core values is to build a strong customer-driven culture. Those efforts have resulted in building a trust factor that includes high instructor evaluations with most instructors receiving an average of 8.6 out of 9.

88

NetCom Learning

Accomplishments

Cumulatively, NetCom Learning’s instructors have 10,500 years’ experience, with the average instructor enjoying 19 years of experience. That experience has allowed NetCom Learning to build a trust factor that includes high instructor evaluations, and receive some of the highest instructor evaluations in the industry.

90

NetCom Learning

Accomplishments

NetCom Learning’s courses have produced more than positive 1,400 client testimonials. All of these actions allow NetCom Learning to remain at the forefront, not only as a provider of quality learning courses, but also for providing an enjoyable experience for its customers.

92

NetCom Learning

Accomplishments

Since its inception in 1998, NetCom Learning has trained over 80 percent of the Fortune 10094

NetCom Learning

Accomplishments

NetCom Learning is a premier provider of IT and business-training solutions to companies, individuals, and government agencies. NetCom Learning has trained more than 80 percent of the Fortune 100, servicing over 45,500 unique corporate clients. The company has a total of more than 71,000 registrations, which include individual, corporate and government clients.

96

NetCom Learning

Accomplishments

98

NetCom Learning

Accomplishments

Those customers in turn are sharing their rewarding experiences on social media sites. Leads are also on the rise because of effective SEO and SEM strategies put in place by the NetCom Learning team. This has lead to an influx of corporate and individual clients from all over the country, who reach out to NetCom Learning rather than responding to sales calls.

100

NetCom Learning

Text

AccomplishmentsContacts

102

NetCom Learning

Accomplishments

Clients know that NetCom Learning is the leader in vendor recognition. The organization is the only training center in the entire USA that has more than 20 vendor recognitions from leaders like Microsoft, CISCO, Autodesk, CompTia and PMI.

Technical Training Leader

104

NetCom Learning

Text

Accomplishments

106

NetCom Learning

Accomplishments

Microsoft Corp. announced NetCom Information Technology as the winner of the 2007 Microsoft® Learning Solutions Partner of the Year Award. This prestigious award recognizes the Microsoft Gold Certified partner that delivered the highest quality learning solutions for their customers during the past year. NetCom was chosen from a group of finalists from around the world, based on its unparalleled use of dedicated Microsoft technologies to provide customers with exemplary training services and state-of-the-art learning facilities

108

NetCom Learning

Accomplishments

Inc. 500 has just released its 5000 list of the fastest-growing private companies in America, naming NetCom Learning, the premier IT and business training solutions and learning company, among them. This is the second year that NetCom Learning has earned this achievement, having first been named to the list in 2008.

NetCom Learning is helping IT students pursue their IT careers. NetCom Learning’s efforts have landed the company recognition as one of the country’s fastest growing companies by Inc. Magazine’s, Inc. 5000

110

NetCom Learning

Accomplishments

112

NetCom Learning

Text

Accomplishments

114

Revenue

NetCom Learning

Revenue

Revenue by

Locations 2011

2010

118

NetCom Learning

Revenue

Revenue by

Schedule Type2011

2010

120

NetCom Learning

Revenue

Revenue by

Training Type

2011

122

NetCom Learning

Revenue

Revenue by

Vendor 2011

2010

124

MarketingMarketing

Place

Price

Product

Promotion

NetCom Learning

Marketing

Clients Type

NetCom Learning

128 129

NetCom Learning

Listed are some of the clients that NetCom Learning serves

• Has served over 80% of 100 Fortune companies• Has over 45,555 unique corporate clients registered• Has delivered training to over 71,000 professionals• Over 7,300 companies did business with NetCom Learning

Clients List130

Media

NetCom Learning

Financial TimesPrivate sector fills US skills training gapThe Financial Times interviews Russell & MIT

Ink from Chase at Inc. 500 | 5000 ConferenceInk from Chase interviews Russell Sarder

Kauffman FoundationInc. 500|5000 Conference, 2011Kauffman Foundation interviews Russell

Inc Magazine : Up Close With Leaders at the Inc. 500|5000 Conference, 2011Russell Sarder featured in Inc. Magazine

Media

NetCom Learning

134 135

Awards

NetCom Learning

2005 Microsoft Navision Outstanding Training Award

Voted Top Training Provider in North America at Microsoft Directions 2005 Partner Conference

2007 Microsoft Learning Solutions Partner of the Year

2007 Microsoft Marketing Excellence Award

This prestigious award recognizes the Microsoft Gold Certified Partner that delivered the highest quality learning solutions for their customers during the past year.

2011 Brandon Hall Silver Award for Excellence in the Learning Management

2008 and 2011 Inc. 500 | 5000 List of the Fastest-Growing Private Companies in America

Awards

2011 IT Training Companies Watch List by TrainingIndustry.com

EC-Council Circle of Excellence Award

138

Innovation

NetCom Learning

The Innovative Projects

Learning CMS is the most innovative and user-friendly enterprise resourse planning (ERP) system for the education industry and has been powering NetCom Learning’s training business for the last 14 years. It also has been used by NetCom Learning’s corporate clients, resellers and partners, to meet their business needs and streamline the learning-business

process.

• $5 million has been invested in Learning CMS• Simplifies complexity and reduces time to market products• Learning CMS improves operational efficiency by automating

process and improving customer service• Increases profit margin by reducing back office operation cost

by 3 to 10 percent• Honored with the Brandon Hall Silver Award in the Learning

Management category

142

Contact

NetCom Learning

E-mail address: russellsarder@netcomlearning.com

Address: 20 West 33rd Street, 4th FloorNew York, NY 10001

Contact

Contact

New York

20 West 33rd Street, 4th Floor

New York, NY 10001Phone: (212) 629-7265

Las Vegas

Desert Rose Resort # 31155051 Duke Ellington Way

Las Vegas, NV 89119Phone: (702) 979-2143

Washington D.C.

1100 North Glebe RoadSuite GR-3

Arlington, VA 22201Phone: (202) 618-3130

146

Call for Actions

NetCom Learning

Index

Index

NetCom Learning

150 151