Post on 13-May-2017
INTODUCTION
International sport ventures are important to business growth and survival. Most
internationally oriented sport ventures involve a sport product. These sports product s involve
people sharing a global languange. Most people understands the rules of the game without
verbal communication. This internationalization process has meant that sports has evolved to
be economic activity and wealth creator. The globalization of sports has lead to sport s team
collaborating with corparate sponsors on international marketing campaigns. The
opportunities are create by custumor, business, individual, group and organization.
International sport management involves both products and services. This also can increase
the transnational migrationand people travelling. This occurs through sports business
ventures focusing on global market that can achieve economic and financial success.
SUMMARY
Sport has internationalized because of its cross-cultural ability to appeal to people different
educational backgrounds, relagions and locations. In addition, the internet is the way to
incerasing people watch sport. Some sports are still very geographically based and addopted
by another country. Some sports event tried to increase their global popularity by different
language and format. Marketing is important to international sports management for
organization to connect internationally with their customers and suppliers. Marketing of
sports concern of sports events, equipment and facilities. Most sports organization market
globally through technological innovations such as internet. Next, the branding of sports is
important for prominent international sports brand names international market place range
from compenies such as Adidas and Nike.The branding also to building revenue and
merchandise sales. The Federation International de Football Association (FIFA),
Internatioanal Olympic Committe (IOC) are examples of the large international sporting
institution have been involve sport brands. Futhermore, Manchester United has create a
worldwilde communities as one of the effort to make a brand names. Some more, corporate
social responsibility has a unique position among sports organization. It means, some issues
like health, the environment can be addressed by providing guidance to companies to acts in
resposibility and positive manner. The role of corporate resposibility in providing a focus on
social and financial issues has been discussed in profesional sports teams as a way of giving
back to society. Some sports organization have encouraged social responsibility through
philanthropic endeavors that partner with community. Next, sport is major driver of tourism
worlwide. People often plan holidays adn work events around based on sporting event. In
directly it will incresing profit in country through tourism. Sports tourism has been largely
centered on internationalizing events. Some profesional sport teams in football and baseball
have internationalized their games roster to facilities different time zones around the world
being able to watch and participate such (FIFA) having a global outlook that encourage
multiple country. An others, the regional deveplopment of sports can be largely attribute to
cities, and others. Sports organization s are consistently looking for new profitable
international markets. Asia is the region that has been a major focus of profesional sports
teams in order to capitalize in the region. Some sports teams in their international market
become bigger than local markets. Last but not least, sports entrepreneurship involves any
kind of sports activities that is innovative. As the primary entrepreneur is to make an impact
in their field. It will apply innovation to solve business issues important to enable business to
addapt to society trends. Next, international action sports been refered to as alternative,
livestyle and so on. For the examples are skateboarding sports and the earliest action sports
is BMX bike racing. It also have a new discovered worldwide.
COMMENTS
In my oppinion, base on the article that i have summerise before the article been refered
the development sports a litle bit depends on few causes like a sports internatiolization,
international sports marketing, sports branding, regional deveplopment of sports and sports
entrepreneurship. I have agree with the most factors are given is affectively way to increase
the profit in country through international sports. I have support that statement because in
logically the sports events will becoming with a major companies in many terms such as
Nike, Adidas, Milo, Honda and others that who have the bigger brands in global to give a
sponsorship to involve athlete. Beside that, i think its good way esspcially for our country
Malaysia to arousing intterest tourist . In others words, Malaysia also was have been a host
for a bigger events of sports such as Commenwel. Sukma and for every year event in Pulau
Langkawi is Letour de Langkawi. Many of country are joined this events and many are
sponsorship have been there. In directly, it will increase our profit and make a good name of
Malaysia. I think its good for the future reseaches in international sports management.
CONCLUSION
In conclusion, this article are discuss about how the mains area of sports management have
encouraged sports to globalize in the business environment. The more practical knowledge is
deveplopment on successful international sports business and how managers involved in
these sports have learned from the global market. The researches will help the field of
international sports management become significant area of business research.