Post on 05-Dec-2014
description
Introducing
An on-line community support portal An innovative social media platform
for your Hospital or Health Network
88% American adults access internet for health information online
60% say internet influenced a decision to manage a health condition
Consumers of healthcare are looking to have their emotional needs supported as well
31% among US caregivers are family members
Social networking site usage grew 88% among Internet users aged 50-64
Social Media is #1 activity on the web
* Source and references from “Top Ten Things You Need to Know About Engaging Patients”, April 2011 iHT²
51% patients think that doctors who are open to online health tools are likely to make better care decisions
58% of adults trust solutions from providers to manage their health information
25% of search results for world’s largest 20 brands are links to user generated content through their interactions on the web
A trend for providers to competitively distinguish themselves
Social media strategy is a major brand builder
Social Media is much more than Fan Pages and Tweets for Healthcare Consumers and Providers
Patient Engagement is driven through addressing the needs to manage disease conditions and providing community support
• What is my health condition?
• How do I track my condition?
• What resources will help me manage my condition?
Disease Management
• Who else has similar condition?
• What do they do to manage their condition?
• Who can provide support for my condition?
Community Support • Who can provide care for
my condition?• Who are being
recommended by my community?
• How do I get engaged?
Patient Engagement
Use of Social Media and Networking is a growing trend for patients to address healthcare needs for themselves or for their loved ones
Are you really engaging the patients and families, or driving them away from your web site?
Disease Management
Community Support
To learn about health condition, go to: Medline Plus WebMD
To track your health: Write notes and
maintain yourself To find health
resources, search: Web
To connect with somebody who has similar condition, go to: Facebook Twitter Patients Like Me Etc.
To seek or provide health support, go to: Care Pages Caring Bridge Etc.
Retain all aspects of social media, content and networking within your web site using “Health Social” Platform
Track conditions, learn about diseases, and maintain health journal
Find and maintain list of care sources such as doctors, clinical trials, support groups, web links
Build community with other patients within the health organization or friends from Facebook
Share notes, seek and provide guidance within community for disease conditions
Recommend care sources to community Send e-Cards to admitted friends Much more…
Integrate heath content Integrate marketing content such as
doctors, clinical trials, support groups Integrate patient education material
and patient surveys Add community support features to
Patient Portal with single sign-on
Patients can: Hospitals and Health Networks can:
Meet meaningful use and accountable care regulations by providing a better patient engagement
Increase revenue through word of mouth referrals and viral marketing that can organically happen within online communities
Increase patient satisfaction Be an innovation leader such as Mayo who
recently launched similar solution
Your Hospital’s name goes here
Users can keep track of their information such as health conditions, doctors, resources, health journal and community of friends.
Prepare users for health social networking
Users can share their information when seeking or providing health support within their community for a health condition
Build a natural mechanism for community referrals
Users can view provider profiles shared by the community, see activity summary, add to their lists for future engagement.
Enable community activityto your provider profiles
Users can view a provider’s HealthSocial profile from your web site, add to their lists at HealthSocial
Enable HealthSocial Bookmarking directly from
your web site
Users will be able to see and search for much more information about you, without leaving HealthSocial
Create profiles from scratch or integrate
with your existing data sources
View the summary of visits and community activity around your doctors, services and profiles
Track HealthSocial usage