Boots

Founded in 1849

The UK’s number 1 health and beauty retailer.

Wide variety of products and brands

RSPCA

The RSPCA were founded in 1824

They protect, rescue and rehome animals.

They are the oldest welfare charity around

Internet marketing

Facebook page

Boots website

Mobile phone appsClick on the pictures to view the links

Internet marketing

Facebook , Blogs, Emails

You Tube videos – helping the RSPCA

Fundraising page

Click on the pictures above to view the links

2 trends affecting Boots

The increase of mobile phone apps

More personalised search results

2 trends affecting the RSPCA

Videos in place of text

Simplification of sites